PODCAST · business
Marketing in Focus
by Kristin Miller
Actionable insights to save you time and improve your results.
Episodes
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22. 6 Emails to Include in Your Welcome Series
You’ve probably heard about a welcome series already, but let’s be sure you’re maximizing it’s potential. If you aren’t already familiar with the welcome series, this is the email series that the new subscribers to your email list get. When they raise their hand to jump on your list to stay...
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21. The 10 Best Places to Collect Emails on Your Website
It's no secret that collecting email addresses is one of the most effective ways to grow your business. After all, there are a lot of benefits to having an email list and it's easy for people to sign up! If you are wondering how to get more people onto your email list, you’re in the right place....
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20. Social shouldn't be your only strategy (and what to do about it)
As a long-time marketing strategist, the one strong key belief I hold is social media is NOT a strategy. It's a tactic to support your marketing strategy. Every business, no matter what its size, should look at owning its own communications. And what I mean by that is owning your list; your email...
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19. 3 Ways to Overcome Getting Distracted By New Marketing Tactics
If you’re like most small business owners, you have a million things to do and not enough time or money to do it all. The tips in this podcast will help you stay focused the next time a can’t-fail new marketing tactic gets thrown your way.
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18. Social Media's Role in the Customer Journey
Today let's talk about how to intentionally use social media to guide your followers down a path to purchase. Social media is one of the few tools we have as marketers that supports all four stages of the customer journey. I’ll cover how to use social media to attract new people to you and…
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17. What To Do When Things Don't Go As Planned
In all of my experiences when things went wrong, I was always better able to recover from it when I had already thought about what I might do when things went wrong. So today I’m going to share my best tips on how to be prepared, so you can recover faster and with more grace. Identify potential...
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16. The ONE Feature That Will Improve Your Email Marketing
Take a second and think of the emails you are most likely to open. Or the ones you read once you open them because you found it super relevant. The content speaks to an action you’ve previously taken, and tells you how to take the next step. Or teaches something more you could use. These are all...
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15. Are You a Peacock or Penguin? 4 Tips For Standing Out
Being uniquely you is uncomfortable and sometimes darn right hard, but it's what sets you apart from everyone else and creates a deeper connection with your audience. 4 Tips For Standing Out: Use your personal experiences to build authority Share your value and beliefs Let your audience in on…
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14. Top 10 Marketing Trends for 2020
Top 10 Marketing Trends for 2020 Personalization Optimizing For Voice Search Video & Live Streaming Social Messaging Social Stories Content Marketing Podcasting Browser Push Notifications Interactive Content User-Generated Content Resources Mentioned: Episode 4: Behind-The-Scenes of a Content...
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13. Three Ways To Increase Revenue in 2020
There are generally 3 ways to add more revenue into your business, aside from simply raising your prices, and two are often overlooked. So let’s take some time today to dive into the three ways to increase revenue in 2020, including where to focus your marketing efforts to drive results for each....
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Episode 12: How To Find Winning Content Ideas
If you’re running an online business, content is the heart and soul of it all. This is how you connect with new people, and how you can show up and serve your audience on the regular. But, it also is one of the most time-consuming parts of running an online business. It takes A LOT of time to...
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11. 3 Things Planning Does For Your Business
If you’re like so many online entrepreneurs I talk with, you are most likely a planner. And this season of planning is one of my favorites all year long. Today I want to chat about the benefits of planning, and then how I put planning into action in my business based on everything I learned over...
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10. The Business Goals You Need For Marketing Success
While our business plan is the WHAT, and marketing is the ACTION, they are interdependent and must be consistent. Question #1: What Are You Going To Sell? Decide what to sell, and for how much, then review this each year for opportunities to grow your business. Will you add a new product or…
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8. Do you really need personas?
One of the best tricks of the copywriting trade I’ve learned is that the more you understand your audience, the easier copywriting is. When you know what their day looks like, what their dreams and challenges are, and even how they talk, it’s a lot easier to be a better, more relatable…
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9. Behind-the-Scenes of How I Manage My Branding
The importance of a consistent visual brand identity is something that has stuck with me. And what I learned about how to do it, from award-winning agencies and amazing graphic designers, is that it really isn’t that hard. It’s just setting an intentional course and sticking with it. Visual brand...
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7. The ONE Tool You Need to 10x Your Productivity
The ONE tool that will 10x your productivity: a Project Management tool. Now I know you’re probably thinking that the LAST thing you need is another thing to do every day, and I understand because I had that thought, but hear me out here. We only have so much time in the day. Time is finite, we...
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6. Save Time By Making Content Go Further
The biggest task we have in how marketing works today is content creation. And, with social media, the amount of content we need to create, and create consistently, can be exhausting. One of the biggest struggles in online marketing, regardless how long you've been at it, is finding the time to...
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5. How to Create Your Own Content Calendar
I look for ways to systematize nearly everything in business, and in life, to free up my brain power from thinking about what to do next to actually creating the next thing. One of my favorite systems is planning content. Because actually producing great content takes so much effort, who has time...
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4. Behind-the-Scenes of a Content Marketing Strategy
Using content to drive your marketing and sales efforts can be SUPER confusing. Today we're going to get into the nitty gritty behind using a content marketing strategy because I think understanding the WHY behind the WHAT you’re doing to market your business will really help you navigate if a…
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3. Getting Started with Email Metrics
I am a firm believer that every business needs an email marketing strategy as a part of their marketing strategy. Email marketing is a lot of work, there’s no doubt about that. So it’s my goal today to help you understand what’s working so you can do more of it, and alternatively what’s not…
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2. Make Branding Your Content Easier With These 6 Tips
Today I want to share with you a system I’ve used that works for businesses of any size for managing brand identity. This system, often referred to as a brand guide, puts producing creative assets on autopilot and is sure to help increase your ability to get things done. Not only will these tips...
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0. Welcome to the Podcast!
Hello! Welcome to the Marketing In Focus podcast. I’m your host, Kristin Miller, and I just wanted to say a very sincere thank you for tuning in. I’m a corporate marketer turned entrepreneur. I’ve been creating and executing marketing strategies that connect brands with their audiences for more...
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1. How to Get Started with Email Marketing
Every business needs an email marketing strategy as a part of their marketing strategy. Doesn’t matter if you’re an online business, or brick-and-mortar, all businesses need a way to build a stronger connection with their target audience and stay connected with their clients or customers. Email…
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Frequently Asked Questions
How many episodes does Marketing in Focus have?
Marketing in Focus currently has 23 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Marketing in Focus about?
Actionable insights to save you time and improve your results.
How often does Marketing in Focus release new episodes?
Marketing in Focus has 23 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Marketing in Focus?
You can listen to Marketing in Focus on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Marketing in Focus?
Marketing in Focus is created and hosted by Kristin Miller.
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