EPISODE · Mar 1, 2014 · 20 MIN
2 Mar 2014
from Rand en sent · host RSG
Om jou kleinsakeonderneming te bemark, verg meer as net advertensies. Andre Diederichs, uitvoerende direkteur van die Family Business Association of South Africa, vertel aan Helen Ueckermann wat die ware doel agter bemarking is en hoe verbruikers na jou onderneming gelok kan word.
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