#2: Martin van Kranenburg | Neuromarketing en copywriting: dé combinatie voor beïnvloeding van je lezers

Martin van Kranenburg is bekend spreker op het gebied van conversie optimalisatie. Samen met Wim van der Mark heeft hij zijn wens om een online programma te maken waargemaakt met de e-learning 'Schrijven voor het brein'. In deze podcast spreekt Jaap Jacobs met Martin over de combinatie tussen neuromarketing en copywriting én hoe dit terugkomt in de e-learning.Hoe maak je online van een zoeker een boeker? Dát is waar je mee bezig moet zijn en waarop je teksten moet beoordelen. Aan de hand van 5 toegankelijke modules leer je hoe je bewust het onbewuste brein beïnvloedt. Hierin wordt o.a. ingegaan op NeuromarketingCode en de powerwords van Cialdini.

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#2: Martin van Kranenburg | Neuromarketing en copywriting: dé combinatie voor beïnvloeding van je lezers

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