EPISODE · Aug 19, 2024 · 24 MIN
#2 - Micheal Hanson: Founding & running a Sales Consultancy during an economic downturn
from growth path · host Andy Culligan
We invited Michael Hanson, CEO of Growth ,Genie, on to pickle juice to discuss all things around life around business. Host Andy Culligan and Michael met to discuss challenges of growing a business during an economic downturn. ➡️ Key topics - A brief overview of Growth Genie - Getting salespeople to think like marketers - Content's role in multi-touch approach from sellers - Account Based Marketing (ABM) and Account Based Sales (ABS) - The Cosmic Bridge podcast - Spiritual Material Balance framework - Sales tactic - Linkedin transformation to more of a Facebook-like platform - Recent experience from Linkedin on what brought a deal vs what had huge vanity metrics View Michael Hanson's Linkedin: https://www.linkedin.com/in/michael-hanson-/
What this episode covers
We invited Michael Hanson, CEO of Growth ,Genie, on to pickle juice to discuss all things around life around business. Host Andy Culligan and Michael met to discuss challenges of growing a business during an economic downturn. ➡️ Key topics - A brief overview of Growth Genie - Getting salespeople to think like marketers - Content's role in multi-touch approach from sellers - Account Based Marketing (ABM) and Account Based Sales (ABS) - The Cosmic Bridge podcast - Spiritual Material Balance framework - Sales tactic - Linkedin transformation to more of a Facebook-like platform - Recent experience from Linkedin on what brought a deal vs what had huge vanity metrics View Michael Hanson's Linkedin: https://www.linkedin.com/in/michael-hanson-/
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#2 - Micheal Hanson: Founding & running a Sales Consultancy during an economic downturn
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