#2 ☕ Nestlé Nespresso und 😈😇 kontrovers diskutiert: Desirability, Feasibility, Viability

from build in public mit Pippo und Paul · host Philipp M. W. Hoffmann, Paul Wesendonk

In Folge #2 sprechen Pippo und Paul über Nestlé Nespresso. Eine mega Corporate Innovation, die auch mal klein gestartet ist - und zwar vor Ewigkeiten: genau genommen im letzten Jahrtausend. Ein super Beispiel also dafür, dass es sich lohnt einen langen Atem zu haben. Außerdem streiten wir heute über Desirability, Feasibility und Viability oder wie wir es nennen: "die heilige Dreifaltigkeit des Innovation Managements". Timecodes: (00:00:00) Intro (00:04:36) Nespresso als Beispiel erfolgreicher Corporate Innovation (00:20:12) Desirability, Viability, Feasibility Shownotes: Philipps LinkedIn Pauls LinkedIn Danke für's Zuhören!

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