2 Strategies to Increase Engagement: Trend Jacking and Ne...

What this episode covers

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheI'm breaking down two strategies that explode engagement without paid ads: trendjacking and newsjacking. These are proven plays I run on my own content and for EXP's brand account that consistently go viral. Trendjacking means jumping on popular trends and making them your own. Newsjacking is straight from the PR playbook: green screen yourself over news articles and become the instant local expert. I show exactly how to spot trends in your daily scroll, use CapCut's teleprompter feature, and turn comments into listing conversations.➡️ Timestamps0:00 Two strategies to explode reach0:38 What is trendjacking?3:08 Trendjacking examples (perching, phone drop, What's Going On)6:04 Official apology trend for EXP7:01 How to spot trends to jack8:28 The 80-20 content mix9:05 When trend content turns into deals9:28 What is newsjacking?10:08 Green screen strategy from PR world11:03 Using CapCut teleprompter12:14 Jared James case study13:00 Local newsjacking opportunities➡️ Connect With Wendyhttps://x.com/brandWendy/https://www.linkedin.com/in/wendyforsythe/https://www.instagram.com/brandwendy/#TrendJacking #NewsJacking #RealEstateMarketing #SocialMediaStrategy #OrganicEngagement #ContentCreation #InstagramReels #RealtorTips #GreenScreenStrategy #ViralContent #EXPRealty #LocalExpert

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Frequently Asked Questions

How long is this episode of X-Factor Marketing With Wendy Forsythe?

This episode is 14 minutes long.

When was this X-Factor Marketing With Wendy Forsythe episode published?

This episode was published on December 17, 2025.

What is this episode about?

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheI'm breaking down two strategies that explode engagement without paid ads: trendjacking and newsjacking. These are proven plays...

Can I download this X-Factor Marketing With Wendy Forsythe episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.