X-Factor Marketing With Wendy Forsythe

When your next client asks ChatGPT "who is the best real estate agent in my city" — will your name come up? In this solo episode, Wendy Forsythe breaks down exactly how AI tools decide who to recommend, why it works completely differently from traditional search or advertising, and what every real estate agent can do right now to build the kind of digital presence that gets noticed. Wendy covers the five-part AI Visibility Formula (clear identity, local relevance, demonstrated expertise, third-party trust, and accessible information), walks through 12 practical strategies from Google Business Profile optimization to writing for recommendation questions, and lays out a clear 90-day action plan to get started. Plus there is a free guide with everything covered in this episode. Timestamps0:00 - Hook: Someone Just Asked ChatGPT for the Best Agent in Your Market 0:45 - The Big Idea: How AI Recommendations Work Differently Than Google 1:30 - AI Is Doing Research on You Whether You Are Ready or Not 2:00 - The AI Visibility Formula: Five Things AI Looks For 2:45 - Strategy 1: Consistent Digital Identity 3:05 - Strategy 2: Google Business Profile 3:25 - Strategy 3: Claim the Profiles AI Uses as Sources 3:45 - Strategy 4: Your Website Needs to Answer Five Questions 4:05 - Strategy 5: Local Content That Builds Real Authority 4:25 - Strategy 6: Authentic Reviews That Mention Specific Outcomes 4:50 - Strategy 7: Third-Party Credibility Beyond Your Own Website 5:10 - Strategy 8: Technical Website Accessibility 5:30 - Strategy 9: Structured Data 5:50 - Strategy 10: Write for Recommendation Questions 6:10 - Strategy 11: Fair Housing Compliance and AI Visibility 6:35 - Strategy 12: Measure Your AI Visibility Monthly 7:00 - The 90-Day Plan: Days 1 Through 30 7:20 - Days 31 Through 60: Demonstrate Local Expertise 7:40 - Days 61 Through 90: Strengthen Your Authority 8:00 - You Cannot Force AI to Recommend You. But You Can Do This. 8:30 - Where to Get the Free GuideKey TakeawaysAI tools are becoming the new front door for how buyers and sellers find their agent.There is no form to fill out and no check to write. AI pulls from what it can find, understand, and verify about you.The AI Visibility Formula: clear identity plus local relevance plus demonstrated expertise plus third-party trust plus accessible information.Consistent digital identity across every platform is the foundation.Google Business Profile is non-negotiable. Claim it, complete it, respond to every review.Claim all the profiles AI uses as sources including Bing Places, Apple Business Connect, Zillow, Realtor.com, and LinkedIn.Your website needs to immediately answer who you are, where you work, who you help, what you specialize in, and why someone should trust you.Publish specific local content based on what your clients actually ask.Authentic reviews that mention city, outcome, and challenge are significantly more useful than generic ones.Third-party mentions from local media, podcasts, and community organizations build credibility AI rewards.Check technical accessibility. If AI crawlers cannot access your site, none of the content matters.Write content around the actual prompts people type into AI.Fair Housing compliance is not just ethical, it is directly connected to AI visibility.Measure monthly. Use a private browser, type recommendation prompts for your market, and track what comes up.The agents who move on this first are the ones who show up first.Download the Free GuideAll twelve strategies, the full 90-day action plan, and a monthly checklist: [INSERT LINK]

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheMichele Roderick has been living with multiple sclerosis for 30 years. She had her first symptoms at 19, built a top one percent worldwide pharmaceutical sales career, helped build a brokerage for a decade, and then co-founded Now Nation with Courtney Twiss inside eXp Realty two and a half years ago. In this episode, Michele breaks down the ideal week framework for designing a business that works for your life first, why no is a complete sentence and how to say it without apologizing, where the deals are already hiding in the contacts on your phone, and what great co-leadership actually looks like when two people know their strengths and set their egos aside. Her X factor? The ability to connect with people. This conversation is warm, practical, and one of the most honest coaching conversations I have had on the show.Timestamps0:00 - Intro: Michele Roderick, Co-Founder of Now Nation 0:41 - Business Today: Supporting Now Nation's 100 Agents 1:13 - What Now Nation Is Inside eXp Realty 1:21 - MS Diagnosis: 30 Years Living With Multiple Sclerosis 2:31 - First Symptoms at 19 and the Road to Diagnosis 3:00 - How MS Fueled Her Drive to Succeed 3:29 - Pharmaceutical Sales Top One Percent in the World 3:59 - The Hustle Culture Problem in Real Estate 5:03 - Coaching the Actions That Break the Hustle Cycle 5:48 - The Ideal Week Framework: Start With 168 Hours 6:10 - Deduct Your Non-Negotiables First 6:53 - What Are Your Four Working Hours Really Worth? 7:28 - Stop Attending Things Just to Make an Appearance 8:00 - Expending Energy You Do Not Have 8:29 - There Is Nothing Left for the People You Love 8:54 - Design Your Ideal Week on the Front End9:24 - You Do Not Owe Anyone an Explanation 9:44 - Has It Gotten Easier to Say No? 10:19 - How to Say No Without Apologizing 10:22 - No Is a Complete Sentence 11:11 - Coaching an Agent on Declining an Invitation 11:30 - Setting Boundaries With Clients Too 12:01 - Partnership With Courtney Twiss: 12 Years Together 12:30 - Integrator vs. Broker: Playing to Your Strengths 13:16 - What Great Co-Leadership Actually Looks Like 13:34 - We Innately Feel Like We Have to Do It All 14:06 - Know Your Strengths and Set Your Ego Aside 14:28 - Setting Your Ego Aside Is a Leadership Superpower 15:05 - Ask for Help Inside Your Partnership 15:30 - There Are Deals in That Phone Right Now 16:10 - How Many Contacts Do You Have? 16:44 - Are They in Your CRM? 17:10 - Go Get the Deals. Call the People. 17:39 - The Challenge to Every Agent Listening 18:35 - What Is Your X Factor, Michele? 18:55 - The Ability to Connect With People: A Beautiful Spirit 19:15 - Social Media From Zero to Fire in Two and a Half Years 20:10 - How to Find Michele Roderick: Ask the GeneralKey TakeawaysMichele has been managing MS for 30 years and built multiple successful careers alongside it.Design your ideal week on the front end, not around what is left over.Start with 168 hours. Subtract sleep, family time, and non-negotiables. Build your business inside what remains.No is a complete sentence. You do not owe anyone an explanation.The right response to an invitation you cannot accept: I looked at my calendar and unfortunately that does not fit this week.You do not need to apologize for having boundaries with clients either.The deals are already in your phone. Open your contacts. How many do you have?Get them into your CRM. Start calling. The business is right there.Great co-leadership requires knowing your strengths and setting your ego aside.Setting your ego aside is a leadership superpower.Ask for help inside your partnerships. That is part of what makes them work.Michele's X factor: the ability to connect with people.She built her entire social media presence from zero in two and a half years.

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheGoogle Business Profiles across eXp Realty were being suspended and deleted without warning in 2026. Years of hard-earned client reviews gone overnight. Google support telling agents their cases were closed or that they were not even eligible to have a profile. In this episode, Seth Siegler, eXp's Chief Innovation Officer, breaks down exactly what happened, why it was happening to virtual businesses across the industry, how eXp escalated directly to a leader at Google Search to get a fix in place, and what every affected agent needs to do right now. The fix is real, it is working, and no eXp agent should have to accept a suspended or deleted profile as a final outcome.Timestamps0:00 - Intro: The Google Business Profile Crisis0:31 - What Was Happening to eXp Agent Profiles1:00 - Years of Reviews Gone Overnight1:20 - Why Google Was Doing It (Bots and Fake AI Businesses)2:00 - The Pendulum Swung Too Far2:30 - Google Support Was Giving Wrong Information3:00 - eXp Escalates: Leo and Seth Get to Google Search Leadership3:45 - Why Scale and Partnerships Matter in Moments Like This4:30 - The Fix: A Direct Line Above Google Support5:00 - The Five-Minute Form in The Hub App Store5:45 - Profiles Coming Back to Life6:15 - What Every Affected Agent Needs to Do Right Now7:00 - No Agent Has to Accept a Closed Case7:30 - It Is Good to Have ScaleKey TakeawaysGoogle Business Profiles were suspended due to a crackdown on AI-generated fake businesses, not anything agents did wrong.Any virtual business including every eXp agent is eligible for a Google Business Profile.Google support telling agents they are ineligible is incorrect.eXp escalated directly to Google Search product leadership, bypassing support entirely.There is a five-minute form in The Hub App Store. Search for Google and fill it out.The form goes directly to the Google team handling eXp agent profiles.Profiles are actively being reinstated.Do not accept a closed case. Reach out to eXp directly.It is good to have scale. Use it.

Glenn Sanford built the first version of The Hub himself using AI tools and zero traditional coding. Seth Siegler, eXp's Chief Innovation Officer, took it from there. In this episode, Seth breaks down the full story of how The Hub came to be, what it is today, and how to access it. He also walks through the Google Business Profile crisis that hit eXp agents earlier this year, how eXp went directly to Google Search leadership to get a fix in place, and what every affected agent needs to do right now. Plus Seth shares the two mental frameworks he uses for every innovation decision and why the barrier to building AI native business systems is basically gone.Timestamps0:00 - Intro: Seth Siegler, Chief Innovation Officer at eXp Realty 0:45 - The Hub: How It Started (Workplace Retired, Slack Was Not Enough) 1:30 - Glenn Sanford Heard the Agents and Built the Solution Himself 2:15 - Vibe Coding: Building With Lovable, Claude Code and AI Tools 3:00 - The First Version Unveiled at DXP Fall 2025 3:30 - Tell It to the Robot: The Right Way to Think About AI Building 4:15 - The Hub Today: App Store, Feeds, Groups, Referrals 5:00 - How to Access The Hub (exprealty.com Login) 5:30 - The Hub Is a Platform With an API, Not Just a Tool 6:00 - Customizable Feeds: Up to Four Different Views 6:45 - The Hub App Store: Canva, House Canary and More 7:30 - Google Business Profile Crisis: What Happened 8:15 - Profiles Suspended and Deleted, Years of Reviews Gone 9:00 - Why Google Was Doing It (AI Bots Flooding Business Profiles) 9:45 - Seth and Leo Escalate to Google Search Leadership 10:30 - The Direct Pipeline Fix: A Form in The Hub App Store 11:15 - Profiles Coming Back to Life 12:00 - What Any eXp Agent With a Suspended Profile Should Do Now 12:30 - Switching to Innovation: What Seth Is Most Excited About 13:00 - Sim.AI and the Accessibility of Agentic AI Systems 13:45 - If I Were Starting Over Today: The First Framework 14:30 - Who Would Be My Worst Competitor: The Second Framework 15:15 - The Barrier to Building With AI Is Basically Gone 15:45 - Real Estate Is Ahead of Every Other Industry in This Conversation 16:15 - eXp Is Ahead of Real Estate

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheTom Bohn is six months into his role as CEO of Inman, and what he is building for the next chapter of real estate's most iconic media brand is worth paying attention to. Recorded live at Inman Connect, his first as CEO, Tom breaks down Inman 2.0 (the Bloomberg Terminal for residential real estate), a new AI tool that turns any Inman article into a localized video script agents can ship straight to their socials, a mission to recruit 1000 citizen journalists from every street corner in the country, what has surprised him most about the real estate industry, why AI doom and gloom is clickbait, and the one thing he believes defines his X factor as a leader.Timestamps0:00 - Intro: Tom Bohn at His First Inman Connect as CEO0:34 - How Is It Going? First Impressions of the Community0:51 - Wendy's History with Inman: 25 Years and Counting1:19 - What Drew Tom to the Inman Opportunity1:43 - Going Into Great Brands That Think Their Best Days Are Behind Them2:09 - Building on Brad Inman's Foundation2:51 - News Is a Commodity Now: The Problem Inman Is Solving3:06 - Inman 2.0: What Does That Actually Mean?3:52 - The Bloomberg Terminal for Residential Real Estate4:25 - Five Things You Need to Know Every Morning5:04 - The AI Green Screen Widget: Turning Articles Into Local Video Scripts5:56 - You Green Screen Inman Articles? Let's Make It Easier.6:00 - The Bloomberg Terminal Deep Dive6:58 - What Does This Mean for the Everyday Agent?7:34 - The Citizen Journalist Mission: 1000 Storytellers on Every Street Corner8:04 - Why Agents Know Things No Newsroom Can Know8:44 - The Call to Arms: Everyone Said Yes9:39 - Changing Culture One Person at a Time10:47 - Sometimes Leadership Means Making Hard Decisions11:34 - Obsessed with Serving the Local Agent11:39 - What Surprised Tom Most About Real Estate11:47 - The Collaboration That Shocked Him13:05 - Agents Share Their Playbooks (And Why That Works)13:50 - Inman 2.0 as an Online Community14:28 - Rapid Fire: Podcasts Tom Listens To14:51 - UFOs, Near Death Experiences and Area 52 Podcast15:32 - Tom's Son: Actor, Executive Producer, Horror Film16:44 - Thoughts on Gen Z Work Ethic (He Disagrees With the Critics)17:19 - Tom's Take on AI (Hint: Doomsday Is Clickbait)18:34 - AI Breakthroughs in Health, Environment and Technology19:01 - What Tom Wants the Industry Saying About Inman in 12 Months19:30 - The Last Question: What Is Your X Factor?19:44 - I Know What I Do Not Know: Humility as a Superpower20:10 - Wendy's Book: Leverage Your X-FactorKey TakeawaysNews is a commodity. Inman 2.0 is the answer.The Bloomberg Terminal vision means one platform agents live in all day, not just check occasionally.The AI green screen widget turns any Inman article into a localized video script for your market.Inman wants 1000 citizen journalists on every street corner telling the stories no newsroom can.Culture changes one person at a time. Sometimes adding. Sometimes subtracting. Always intentional.Real estate collaboration surprised Tom more than anything. No one said no.Agents are more entrepreneurially sophisticated on social media than any other industry.AI doom and gloom is clickbait. The breakthroughs coming are bigger than anything in our lifetimes.Tom's X factor: knowing what he does not know and believing his next day will always be better than his last.

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheOptimized YouTube DescriptionCourtney Twiss opened her brokerage six weeks after her third daughter was born, built Twiss Realty Group into one of the top brokerages in the Yosemite foothills, co-founded Now Nation, and along the way picked up a lending company, a commercial fencing business, and a boutique hotel that started as an $84,000 duplex. In this episode, Courtney breaks down the entrepreneurial mindset behind all of it, why she pivoted away from a ten year plan to dominate California, what it means to build a network without ego or noise, how she uses Claude to filter email and connect to Canva through AI integrations, and why becoming visible to AI search is the next frontier for real estate agents.Timestamps0:00 - Intro: Broker, Investor, Hotel Owner, Now Nation Co-Founder 0:56 - From Lending to Real Estate: What the Banking World Taught Her 1:50 - Starting as a Realtor in 2007 (The Short Sale Years) 2:18 - Knowing She Wanted to Be a Broker from Day One 3:13 - Being a Young Mom and Teaming Up to Find Flexibility 4:05 - Opening Her Brokerage Six Weeks After Her Third Daughter Was Born 4:20 - Growing to Multiple Offices and Joining eXp in 2023 4:34 - Meeting Don Yocum Through Vistage 5:37 - The Pivot: Letting Go of the Ten Year Dominate California Plan 6:48 - Helping Others Get Clarity on Vision vs. Fulfillment 7:03 - People Have to Be Willing to Let Their Egos Go 9:10 - What Is Now Nation and How Did It Start 10:11 - Local Expert With Global Reach (Not an Or, an And) 10:59 - No Ego, No Pressure, No Noise: Why That Positioning Matters 12:30 - The Entrepreneurial Spirit Beyond Real Estate 13:01 - Four Companies: Fencing, Lending, Hotel, Real Estate 13:57 - The $84,000 Duplex That Became a Boutique Hotel 14:30 - Advice for Entrepreneurs: Go for It 15:36 - You Have to Be Willing to Fail More Than Others Even Try 16:29 - Women in Leadership: Stop Putting Yourself Last 17:14 - Invest in Yourself, You Will Be a Better Leader for Everyone 17:50 - Strong Female Leaders Attract Strong Female Leaders 18:01 - Instagram Strategy and Content Creation Systems 19:15 - Getting Over the Cringe and Learning to Fly a Drone 20:04 - Using Claude to Analyze Instagram Content 21:08 - Claude Integrations: Canva Pro, Email Filtering, Brand Kit 21:36 - Becoming Visible to AI Search (Not Just Google)22:16 - Courtney's X Factor: Not Being Afraid to Fail and Go for It 22:51 - How to Find Courtney: All Things Twiss on InstagramKey TakeawaysOpening a brokerage with a six-week-old is possible if you know what you want and go for it.It is not an or, it is an and. Local brand plus eXp equals local expert with global reach.Let your ego go. The vision you set at the start line may not be the right one for where you are now.You have to be willing to fail more than other people even try.Women put themselves last. Investing in yourself is not selfish. It is leadership.Strong female leaders attract other strong female leaders.Use Claude to filter email, connect to Canva Pro through integrations, and create content without opening the app manually.AI search visibility is the next frontier. Agents who optimize for it will have a real edge.Now Nation is five states, 100 agents, and growing with no ego, no pressure, and no noise.

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheZillow processes more real estate leads than almost anyone on the planet. But knowing what to do with a lead once you have received it is a completely different skill. Jimmy Miller, Zillow's agent enablement expert, spends his days inside that exact problem. His job is helping agents actually convert the opportunity sitting in front of them. In this episode, Jimmy breaks down his core philosophy (make the right thing to do the easy thing to do), the green dot real time browsing signal, how Zillow Pro connects buyer activity data directly into your CRM, the difference between generative and agentic AI explained simply, why the home value conversation is the most underused tool in any agent's database, and what separates agents who thrive on platforms from those who just show up on them. Plus Wendy shares her go-to content recommendation and Jimmy turns the tables with a great question at the end.Timestamps0:00 - Intro: What Is Agent Enablement and Why Does It Matter? 1:04 - Jimmy Miller: More Good Days Than Bad Days 1:53 - Enablement Is Not Even a Real Word (But It Means Everything) 2:38 - Make the Right Thing the Easy Thing to Do 3:32 - A Day in the Life of Agent Enablement at Zillow 5:13 - Book Smart vs. Agent Smart (Hood of the Car Moment) 6:48 - What Is Zillow Pro and Why Does It Matter for Agents? 7:35 - 70% of Buyers and Sellers Use Zillow During Their Transaction 8:49 - What Is My Agent and How Does Lead Exclusivity Work? 10:18 - The Timer Problem (And How Zillow Pro Solves It) 11:46 - No More Countdown Clock. Your Lead Is Yours Permanently. 14:13 - Real Time Signals: The Green Dot Strategy 15:44 - How to Use the Green Dot Without Being Creepy 16:48 - Tenured Agents Know What to Do Next. Here Is How to Get There Faster. 17:22 - Generative AI vs. Agentic AI Explained Simply 20:23 - Smart Messages: AI in Your CRM That Knows Your History 21:39 - The Grocery Store Problem (And Why It Matters) 22:56 - The One Thing Agents Leave on the Table Most Often 24:00 - Always Tell People What Their Home Is Worth 25:35 - The Win-Win Home Value Conversation 26:07 - What Is Your X Factor, Jimmy? 26:29 - Say Yes to Everything People Suggest You Consume 27:25 - How to Find Jimmy Miller and Zillow Academy 29:49 - Jimmy Turns the Tables: Wendy's Recommendation (Neil Patel)Key Takeaways:Make the right thing to do the easy thing to do. That is agent enablement in one sentence.70% of buyers and sellers in the U.S. use Zillow during their transaction.My Agent removes the countdown timer and makes a lead yours permanently on Zillow.The green dot means a lead is actively browsing right now. That is the moment to reach out.Tenured agents know what to do next. Smart tools give newer agents that same confidence.Generative AI is the back and forth you have with ChatGPT or Claude. Agentic AI is like hiring a VA and letting it work in the background.Smart messages let AI draft follow-ups using your full conversation history, including email, calls, and texts, all in one place.The most underused conversation in any agent's database is telling people what their home is worth.Best case it becomes a listing. Worst case the client feels great. There is no downside.Jimmy's X factor: say yes to every book, show, or podcast anyone recommends. The things you do not love teach you why other people do.Zillow Academy courses are free. Log in with your Zillow account and start there.

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheSean Soderstrom, founder and CEO of Courted, has built one of the most quoted data sources in real estate — and his numbers tell a story most brokerages aren't tracking closely enough. The average outgoing agent's production was $2.11 million. The average incoming agent replacing them produced $1.44 million. That's a 46% productivity gap. In this episode, Sean walks through his path from joining Compass when it had just 10 agents to co-leading McKinsey's residential real estate practice to founding Courted, why headcount is the wrong metric for brokerages to chase, why the sales manager might have the hardest job in the industry, why middle-tier producers are the most profitable (and most overlooked) segment of any roster, and what the data says about where brokerage M&A and agent migration are heading next.Timestamps0:00 - Intro: Sean Soderstrom, Founder & CEO of Courted1:12 - From Compass to McKinsey to Founder2:04 - The Moment Recruiting Became a Data Problem3:50 - Taking the Leap into Entrepreneurship6:23 - Starting with Data, Not Workflow8:05 - Predictive Analytics Before It Was Called AI8:58 - Early Pivots: Listening to the Wrong VC Feedback10:55 - The Hammer Looking for a Nail12:25 - Macro Pivots vs. Micro Pivots in Building Tech13:40 - An AI Company Building AI Products for AI Users14:06 - Why Recruiting and Retention Are Treated as Separate Strategies14:48 - The Sales Manager: Hardest Job in the Industry16:55 - Net Recruited Volume vs. Headcount Goals17:58 - The 46% Production Gap (The "In and Out" Report)18:51 - Why Losing Two and Hiring Two Isn't a Win19:29 - Headcount Doesn't Tie to the P&L20:10 - The Fixed Cost of Every Agent ($5K-$12K/Year)21:09 - Team Leaders Make the Same Mistake22:08 - Why Middle-Tier Producers Are Most Profitable (and Most Overlooked)23:13 - Hot Topics: Mergers, Consolidation, and Industry Trends24:50 - The Economics Behind Brokerage Profit Margin Decline25:42 - Why Well-Capitalized Companies Are Acquiring Now26:46 - Will M&A Continue Through the Year?27:47 - Agent Migration Trends Within "Houses of Brands"28:35 - Top 100 Brands Only Account for 59% of the Market29:35 - Why the Agent Gets Chosen Before the Brand30:42 - How to Find Sean Soderstrom and CourtedKey TakeawaysAverage outgoing agent production: $2.11M. Average incoming: $1.44M. A 46% gap.Headcount doesn't tie to the P&L — net recruited volume doesThe sales manager is effectively the CFO, COO, CHRO, and CRO of their officeEvery agent carries a fixed cost of $5,000–$12,000/year, even non-producersMiddle-tier producers are the most profitable — and most overlooked — segmentHigh-split top producers are often less profitable than they appearRecruiting and retention should be one strategy, not twoBrokerage M&A is likely to continue due to declining margins and rising team economicsTop 100 brands account for only 59% of the U.S. marketConsumers choose the agent first, the brand secondThe right way to build a product: get sharp on the problem before talking solutions

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheAmanda Miller did not enter real estate the way most people do. She came from a corporate retail career — eight years at Gap Incorporated and a director of training and development role at Tilly's — before making the leap into real estate in 2018. Four months into her new career, her business partner had a health emergency and stepped away. She inherited 37 pending transactions and a full pipeline. She called it the duck strategy: gliding on top of the water, paddling furiously underneath. She figured it out — and that experience became the foundation of everything she has built since. Today Amanda is a broker associate at EXP Realty, founder of Valley Real Property in Fresno, California, and the newly appointed chair of the EXP Pride Network inside OneEXP. In this episode, Amanda talks about building 13,000 Instagram followers through authentic humanized content, her equity-focused business philosophy (all her favorite EQs: equality, equity, and emotional intelligence), why she stepped into the Pride Network chair role, and her belief that change happens with movements, not moments.Timestamps0:00 - Intro: Amanda Miller, Broker Associate, EXP Pride Network Chair1:00 - From Retail to Real Estate: The Background2:30 - Single Mom, Corporate Climb, Gap and Tilly's4:00 - Allowing Yourself the Space to Adopt the Risk5:15 - Shadowing Warren: Pitching a Job Before Getting Licensed7:00 - The Duck Strategy: 37 Pending Transactions in Month Four9:00 - Building a Name in the Local Market10:30 - Why Instagram? Using a Tool You Can Use Well12:00 - Professional and Polished + Humanized on Repeat13:30 - Cold Chicken and Watermelon: 30 Comments by Morning15:00 - Authentic Content Outperforms Polished Every Time16:15 - Community: The Personal Board of Directors17:45 - Equity Strategy: All Her Favorite EQs19:30 - Equality, Equity, and Emotional Intelligence21:00 - The EXP Pride Network: Why Timing Felt Right22:30 - Raising the Rainbow Flag as Visibility and Responsibility24:00 - Change Happens with Movements, Not Moments25:30 - Open Dialogue Over Defense27:00 - Meeting People Where They Are: Amanda's X Factor28:30 - How to Find Amanda MillerKey TakeawaysThe duck strategy: gliding on top, paddling furiously underneathMake yourself visible before you feel ready — that is what opens every doorPitch the role that doesn't exist yet — Amanda did it twice in corporate and once in real estate13,000 Instagram followers built on professional content humanized on repeatCold chicken at 8pm got 30 comments — authentic beats polished every timeAll her favorite EQs: equality, equity, and emotional intelligenceEquity in relationships, community, and physical assets — her full business philosophyBuild a personal board of directors — eliminate draining and negative energy intentionallyChange happens with movements, not momentsOpen dialogue and education create more change than argument and defenseMeeting people where they are is both a relationship skill and a business strategyX factor: external perspective and gaining trust by acknowledging where someone is

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheWhat happens when an accomplished woman in real estate decides her career isn't the whole of who she is? She competes in a pageant. And she wins.In this episode of X-Factor Marketing, I sit down with Qadra Evans — a leader and connector I've known for years in the real estate industry — who recently won the title of Mrs. Montana 2026. Now she's heading to Mrs. America, and she's sharing everything: the preparation, the discipline, the platform, and the mindset that made it all possible.This conversation is for anyone who has ever felt like their job title was starting to swallow their identity. It's proof that you can be excellent at your career and still have room to chase something else — something that's purely, boldly yours.In this episode, you'll hear:Why Qadra Evans decided to compete — and why she did it for herself, not for anyone elseHow she managed a high-demand corporate career alongside 5:30 AM gym sessions, pageant prep, and social media batchingThe hardest part of the whole process (hint: it wasn't the swimsuit competition)Her platform, The House That She Built — and why she's reading books to kindergartners about women in the tradesWhat Mrs. America actually looks like: 10 days, three outfits a day, and the Super Bowl of pageantsHer X-Factor: being a cheerleader — and what that really meansResources mentioned:The House That She Built by Molly Elkwin — available on AmazonFollow Qadra Evans' journey: @MrsMontana2026 on InstagramQadra Evans' website: MrsMontana2026.comLeverage Your X-Factor by Wendy Forsythe — on Amazon (all proceeds benefit Extend a Hand)Connect with Wendy:Instagram: @wendyforsytheLinkedIn: Wendy ForsytheBook: Leverage Your X-Factor on AmazonTimestamps:0:00 — Introduction1:40 — Why Qadra Evans decided to compete in Mrs. Montana3:30 — The preparation: gym, interview practice, and time management6:00 — The decision and the five months of prep7:00 — The hardest part: learning to tell your own story9:30 — Tips for answering questions and pitching yourself11:00 — What Mrs. America looks like14:00 — Her platform: The House That She Built17:00 — Growing up and losing the spark — and what we can do about it20:00 — Her X-Factor: being a cheerleader

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheIn this episode of X-Factor Marketing, I'm giving you a front-row seat to one of the talks I'm most proud of — my keynote at HousingWire's The Gathering: "The Table Wasn't Built for Us: Stop Asking for a Seat."I open with the story of Anne Boden — a woman who spent 30 years in UK banking, rose to COO of the country's largest bank, pitched a transformative idea twice, and was ultimately told to retire at 54. Her response? She founded Starling Bank — the UK's first digital bank — which later sold for a billion dollars.Anne's story is proof that "too late" is a lie we tell ourselves. And it's the entry point for three moves I believe every woman in leadership needs to make right now.In this episode, you'll learn:Why fighting for a seat at a table that wasn't built for you is a strategy that's never going to work — and what to do insteadThe critical difference between mentorship and sponsorship, and why women need to sponsor each other more aggressivelyHow to be bold before you feel ready — and why waiting for the perfect moment is costing you opportunities right nowThe data behind the gender gap in real estate and mortgage C-suites — and why it's not a pipeline problemWhat Anne Boden's story really teaches us about confidence, timing, and building something great⏱️ TIMESTAMPS0:00 - Intro: A Different Kind of Episode 1:15 - Meet Anne Boden: COO to Billion-Dollar Founder 3:30 - The Middle of the Story Is Where the Lessons Live 4:45 - The Reality: Talent Pipeline Is Full, C-Suite Hasn't Changed 5:30 - The Lie We Tell Ourselves (Imposter Syndrome) 6:15 - 53% of Female Founders Start Outside Their Background 7:00 - Move 1: Build Your Own Table 8:30 - Move 2: Advocate for Sponsorship Over Mentorship 10:15 - The Difference Between a Mentor and a Sponsor 11:30 - You Can Sponsor from Any Level 12:00 - Move 3: Be More Bold 13:30 - We Fight Hard for Everyone Else 14:15 - Figure It Out on the Go: One of Our Greatest Strengths 15:00 - Conclusion: Be Like Anne Boden 16:00 - Leverage Your X-Factor Book + Extend a Hand Charity🎯 KEY TAKEAWAYS✔️ The table wasn't built for us — stop fighting for a seat, build your own room ✔️ Anne Boden was told to retire at 54 and founded a billion-dollar bank instead ✔️ 53% of female founders start businesses outside their background ✔️ Female founders over 40 are creating extraordinary opportunities ✔️ Mentorship guides — sponsorship opens doors ✔️ A sponsor says your name in rooms you're not in ✔️ You can sponsor from any level — advocacy changes things ✔️ We negotiate fiercely for others but not for ourselves ✔️ Ask for the opportunity before you feel ready — that's how you get it ✔️ You don't need the perfect plan — figure it out on the go ✔️ Fight for yourself with the same gusto you fight for everyone else

Russ Laggan did nine events in nine weeks. Thousands of agents. And the one idea he kept hearing from the best speakers in the room? Use AI to free up time to be a better human. In this episode, Russ — VP of Training at EXP University, author of Be Followable, and one of the most energetic voices in real estate training — breaks down exactly how agents should be thinking about AI right now. Not as a tool to replace relationships, but as a tool to protect time for them. Wendy also shares her daily digest workflow, how she uses Plod as a wearable AI note-taker, and why getting meeting notes off the shelf and into action is one of the highest-leverage moves you can make.⏱️ TIMESTAMPS0:00 - Intro: Russ Laggan Is on a Tear1:33 - The One Big Idea from Nine Events in Nine Weeks2:13 - Use AI to Free Up Time to Be a Better Human3:49 - The Mindset Unlock for Agents Hesitant About AI5:23 - The Rob Story: Stop Rebuilding Every Form, Go Have Lunch with a Human6:15 - Find the Tool That Solves the Problem That Opens Up More Time6:45 - Market Update in 12 Seconds (Voice Prompting)7:18 - Wendy: I Just Talk to My Robot8:30 - Ask AI What You're Missing (Claude + Lovable Story)9:45 - The Scheduling App That Will Save 50 Interactions a Month10:50 - Where Should Agents Start with AI?11:30 - The $500/Hour vs. $20/Hour Activity Test12:20 - Anything You Do Over and Over Should Be Automated12:50 - Wendy's Daily Digest Workflow (Plod + End-of-Day Prompt)15:00 - The Wearable Note-Taker and Its "Interesting" Observations16:00 - Ask Your Robot How to Do It — It Will Tell You16:48 - EXP University Train the Trainer Program18:30 - What Train the Trainer Actually Looks Like19:30 - AI Prompts Embedded in EXP University Playbooks (Recipes)20:15 - Lean Into Being the Best You21:00 - Authenticity as Your Brand Strategy22:10 - Woodworking vs. Barbecuing — The Big Russ Laggan Question23:30 - Neighbor Care Packages and Lollipop Chicken24:45 - How to Find EXP University (expuniversity.com)25:30 - How to Connect with Russ Laggan26:00 - RussLaggan.com and the Communicator Assessment26:30 - Russ's X-Factor: Verbalizing Passion + Making Things Simple

Bennett Richardson came from Google, Politico, and Semaphore to become the Chief Marketing and Communications Officer at the National Association of Realtors (NAR). Less than a year into his role, he was promoted to CMO. His job: Market to three stakeholders at once - 1.5 million realtor members, Capitol Hill and policymakers, and the American consumer. And rebuild trust. In this episode, Bennett breaks down his philosophy that "building trust with a brand is just like building trust with a person," how NAR communicates at scale without hitting the unsubscribe button, the NAR Influencer Program (1,200 realtors and growing at nar.realtor/influencers), humanizing the brand by getting real people on camera, Think Again by Adam Grant and the importance of pivoting, and why his X-factor is simply loving people and keeping it human.⏱️ TIMESTAMPS0:00 - Intro: The Real Estate Industry Doesn't Hand Out Easy Moments 1:20 - Bennett Richardson: From Google to NAR 2:26 - Realtors Show Up Every Day Unemployed 3:52 - Three Stakeholders: Members, Capitol Hill, Consumers 5:05 - Putting Members First: Know Your Customer 6:28 - Diverse Communications for Diverse Membership 8:51 - Consumer Ad Campaign Launched a Month Ago 9:08 - If You're Telling Them Everything, You're Sending Too Much 10:38 - Personalization and Diversification Strategy 11:07 - Launching Broker-Specific Newsletter 12:34 - Humanizing NAR: Getting Real People on Camera 13:13 - NAR Influencer Program (nar.realtor/influencers) 15:08 - Building Trust: It's Just Like Building Trust with a Person 16:37 - How Do You Build Trust at Scale? 17:30 - Nikia Wright's Tour and Leadership 19:04 - Promises Made, Promises Kept 20:38 - How Do You Build Trust at Scale? (Deep Dive) 21:04 - Accountability-Focused Communications 22:29 - Kevin Brown Hadn't Been Home in Six Weeks 23:40 - Not Leaving Anyone Out or Anyone Behind 24:54 - Not Being Afraid to Pivot 25:58 - Think Again by Adam Grant 27:17 - Bennett's X-Factor: I Love People 28:39 - Keep It Human and Keep It Friendly🎯 KEY TAKEAWAYS✔️ Bennett came from Google, Politico, Semaphore to NAR as CMO ✔️ Three stakeholders: 1.5M realtor members, Capitol Hill, American consumers ✔️ "Building trust with a brand is just like building trust with a person" ✔️ Show up when you say you will, do what you said, follow through ✔️ Promises made, promises kept = foundation of accountability ✔️ If you're telling them everything, you're sending too much ✔️ Solution: Personalization, diversification, segmentation ✔️ NAR Influencer Program: 1,200 realtors at nar.realtor/influencers ✔️ Humanizing the brand: real people on camera (economists, researchers, advocates) ✔️ Sharing the microphone with membership voices ✔️ Kevin Brown (NAR president) 6 weeks on the road showing up for members ✔️ Think Again by Adam Grant: importance of pivoting mid-strategy ✔️ "Realtors show up every day unemployed - re-earn that business each transaction" ✔️ Bennett's X-factor: loving people, keeping it human

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheBrittany Hodak is the author of "Creating Super Fans" and she just gave one of the best presentations I've ever seen at eXpCon Vancouver. In this episode, Brittany Hodak breaks down the SUPER framework for turning clients into advocates (Start with your story, Understand their story, Personalize, Exceed expectations, Repeat), tactical ideas like contracts for kids at listing appointments and Legos at open houses, the gap between intention and action (80-90% say they'll refer you but only 40% actually do), live polling data showing 70% of agents say post-transaction is where they struggle most, the compound interest of superfans (one customer creating two more = 63 customers in 5 years), why "I don't care how many contacts you have in your database—I care how many have you in theirs," Scott the exterminator story, Mentimeter.com for audience engagement, and why fine is forgettable but advocacy overpowers apathy.⏱️ TIMESTAMPS0:00 - Intro: What a Privilege (Recording at eXpCon Vancouver) 0:53 - What Is a Superfan? 1:11 - The SUPER Acronym Framework 2:19 - U = Understand Their Story 2:27 - Example: Listing Photos the Normal Way vs. Superfan Way 3:12 - Family Photos During Listing Shoot + Dinner Gift Cards 4:00 - Creating Experiences Around Micro-Moments 4:47 - Different Recipes for Different Customers 5:15 - Every Micro-Moment Is a Shareworthy Opportunity 5:52 - Contracts for Kids at Listing Appointments 7:04 - Legos at Open Houses (Building the House They Want) 7:49 - Controlling the Controllables to Tip the Scale 8:15 - Be Creative, Think Outside the Box 8:49 - Live Polling with Mentimeter.com at eXpCon 9:52 - Mentimeter.com Is FREE (Data Capture Tool) 10:46 - Using Menty for Webinars, Open Houses, Presentations 11:15 - Segmentation: Team Size, Time with eXp, Biggest Challenges 11:59 - What Surprised You from the Polling Data? 12:19 - 70% Said Post-Transaction Is Where They Have Most Room to Improve 13:02 - We Spend Money BEFORE, But Let Relationships Fizzle After 13:09 - Repeat vs. Referral Business (Stats Don't Match) 13:55 - Lifetime Value Exercise from Mastermind 14:38 - Compound Interest Analogy (One Customer → 63 in 5 Years) 15:34 - Apathy: One of the Most Dangerous Things in Business 16:06 - The Gap Between Intention and Action 16:41 - Recency Bias (Every Movie Is His Favorite) 17:10 - "You Were Easier to Forget Than You Were to Refer" 17:27 - "I Don't Care How Many Contacts You Have. I Care How Many Have You." 18:23 - Vanity Metrics Don't Matter—Advocacy Does 18:46 - Fine Is Forgettable (Advocacy Overpowers Apathy) 19:11 - Scott the Exterminator Story 21:28 - "My Loyalty Lies with You, Not Your Company" 22:00 - Connecting with What the Customer Cares About 22:22 - Real Estate Transactions Are Infrequent (Challenge) 23:06 - Care Less About Repeat, More About Refer 23:24 - The Opportunity for Referrals Is Tremendous 23:35 - Dating Analogy: The Summer Fling, Then Dropped Like a Hot Potato 25:20 - The "You Up" Text Problem (Desperate Outreach) 25:42 - We're All Stretched—That's Why We Need Systems 26:23 - Post-Transaction: Biggest Opportunity 26:31 - Brittany Hodak's First Home Purchase (Loan Kept Getting Sold) 27:16 - Agent Who Stayed in Touch with Helpful Tips 28:08 - Neighbors Listed House—Brittany Hodak Texted Agent for Help 28:28 - That's What Advocacy Looks Like 28:44 - How to Find Brittany Hodak🎯 KEY TAKEAWAYS✔️ Superfan = "a client who's creating more clients for you" ✔️ SUPER framework: Start with story, Understand their story, Personalize, Exceed expectations, Repeat ✔️ Contracts for kids at listing appointments (rewards if they hold up their end) ✔️ Legos at open houses ("Build me the house you want to move into") ✔️ Family photos during listing shoots + dinner gift cards ✔️ "I don't care how many contacts you have. I care how many have you in theirs." ✔️ 80-90% say they'll refer you; only 40% actually do (gap between intention/action) ✔️ Recency bias: "You were easier to forget than you were to refer"✔️ 70% of agents say post-transaction is where they have most room to improve ✔️ Fine is forgettable—advocacy overpowers apathy ✔️ One customer creating two more = 63 customers in 5 years (compound interest) ✔️ Care less about repeat, more about refer (7-9 years, they could tell 100 people) ✔️ Mentimeter.com for live audience polling (FREE tool) ✔️ Scott the exterminator: ultimate superfan example ✔️ Every micro-moment is a shareworthy opportunity

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheJames Rembert - you might remember him as the "Zillow Killer" - is now one of the sharpest voices in real estate on AI. He's telling agents to completely stop using ChatGPT and switch to Claude. "The hallucination capabilities are just too high. It's not built for business. Not at all." Even the Pentagon uses Claude. ChatGPT just integrated with Claude because they recognized Claude is superior. In this episode, James breaks down the middle button on Claude desktop that will change your life, what RAG agents are (virtual employees excellent at one thing), the Dispatch feature that lets you control your computer from your phone, MCP connectors, and why AI is unfamiliar (not complicated). Plus: the origin story of the "Zillow Killer" brand - it was an accident, and he never talked bad about Zillow at all.⏱️ TIMESTAMPS0:00 - Intro: The Zillow Killer Returns with AI Secrets 1:31 - James's Pivot from Ad Agency to Agent Lab 1:51 - Why James Transitioned to Teaching Agents AI 2:54 - Profile of Agents Who Excel with AI (Entrepreneurial Spirit) 4:15 - AI Feels Like Crushes: ChatGPT → Gemini → Claude 5:54 - Understanding Tools vs. Software (Large Language Models) 7:33 - Why Claude Is the Dominant LLM for Business Right Now 8:30 - Stop Using ChatGPT (James's Direct Message to Agents) 9:16 - Claude Has Given Us Tools (MCP Connectors, Skills, RAG Agents) 10:13 - What Are RAG Agents? (Retrieval Augmented Generation) 11:14 - RAG Agents = Virtual Employees Excellent at One Thing 12:05 - The Middle Button on Claude Desktop (Co-work Feature) 12:28 - How to Set Up Claude Desktop Version 13:10 - Dispatch Feature: Control Your Computer from Your Phone 13:35 - Time-Starved Agents: How to Convince Them to Adopt AI 14:42 - "AI Isn't Going to Replace You, But the Agent That Uses It Will" 14:54 - The Zillow Killer Origin Story (It Was an Accident) 15:20 - Creating Anchors in Your Branding 16:08 - James Never Talked Bad About Zillow (Just Got Attention) 17:21 - How to Find Agent Lab and The Hub Group 18:13 - One Thing Agents Should Do Today: Explore and Migrate to Claude 18:46 - James's X-Factor: Patience ("I Meet People Where They Are")🎯 KEY TAKEAWAYS✔️ Stop using ChatGPT - it's not built for business ✔️ Claude is the dominant large language model for real estate ✔️ Even the Pentagon uses Claude (not ChatGPT) ✔️ ChatGPT integrated with Claude because they recognized Claude is superior ✔️ The middle button on Claude desktop = Co-work (pre-built agent) ✔️ You need desktop version to access Co-work and advanced features ✔️ RAG agents = virtual employees excellent at one thing ✔️ RAG agents can handle phone calls, auto-responding, prospecting, marketing ✔️ Dispatch feature = control your computer from your phone ✔️ AI is unfamiliar, not complicated - you can't break it ✔️ Agents with entrepreneurial spirit excel with AI (regardless of age/gender) ✔️ MCP connectors, skills, prompt structure = Claude's tools ✔️ "Zillow Killer" was an accident (easier to remember than his name) ✔️ Anchors are what makes you memorable ✔️ James never talked bad about Zillow - just showed up and delivered value ✔️ AI isn't going to replace you, but the agent that uses it will

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheEpisode Summary:In this episode of X-Factor Marketing, I'm sitting down with Krista Mashore — former top-1% real estate agent, digital marketing pioneer, bestselling author, and founder of a $72M coaching empire built entirely from scratch.Krista spent 17 years selling over 100 homes a year as a solo agent before making the pivot that changed everything. She walks us through the scary decision to leave behind an extraordinary career, the marketing strategies that made her brand impossible to ignore, and the mindset tools that keep her going even when self-doubt shows up — which, she'll tell you, it still does.Whether you're a real estate agent looking to differentiate yourself in a crowded market, an entrepreneur ready to scale, or a woman in business who's ever underpriced her own expertise — this episode is going to hit home.What You'll Learn in This Episode:Why Krista left a $1.8M real estate career to start over at 47 — and how she made that decisionThe "Stop, Snap and Switch" mindset technique for rewiring negative self-talk in real timeHow to build a brand so strong you win the deal before you ever walk in the doorThe "learn, implement, master, repeat" philosophy behind Krista's $72M businessWhy chasing AI tools and shiny objects is costing agents real money — and what to do insteadHow to charge premium prices with confidence (especially if you're a woman entrepreneur who has historically undervalued herself)Krista's upcoming book, The Thinking Effect, and what it teaches about getting control of your mindTimestamps:00:00 — Introduction: Who is Krista Mashore? 01:22 — The pivot: from single mom to 69 homes in year one 02:30 — How marketing became Krista's secret weapon from day one 04:09 — Why she left a $1.8M career after 17 years 05:31 — The scary part: crying in the kitchen and pushing through it anyway 07:01 — Investing in coaches, masterminds, and the right rooms 08:17 — Stop, Snap and Switch: breaking the cycle of negative self-talk 09:43 — Imposter syndrome and why even successful people battle it 11:20 — The $72M business: how it actually happened 13:00 — Learn, implement, master, repeat — the framework behind everything 15:32 — The danger of chasing shiny objects (including AI avatars) 17:21 — If you're starting a brand online today, do this first 21:01 — Why women underprice their expertise — and how to fix it 22:50 — The Thinking Effect: Krista's upcoming book on mindset 24:48 — Krista's X-Factor: what she believes she was put here to do

She left a $1.8 million real estate career to start over from zero — and built a $72 million business in less than a decade. Here's exactly how Krista Mashore did it, and what real estate agents and entrepreneurs can learn from her playbook.➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheEpisode Summary:In this episode of X-Factor Marketing, I'm sitting down with Krista Mashore — former top-1% real estate agent, digital marketing pioneer, bestselling author, and founder of a $72M coaching empire built entirely from scratch.Krista spent 17 years selling over 100 homes a year as a solo agent before making the pivot that changed everything. She walks us through the scary decision to leave behind an extraordinary career, the marketing strategies that made her brand impossible to ignore, and the mindset tools that keep her going even when self-doubt shows up — which, she'll tell you, it still does.Whether you're a real estate agent looking to differentiate yourself in a crowded market, an entrepreneur ready to scale, or a woman in business who's ever underpriced her own expertise — this episode is going to hit home.What You'll Learn in This Episode:Why Krista left a $1.8M real estate career to start over at 47 — and how she made that decisionThe "Stop, Snap and Switch" mindset technique for rewiring negative self-talk in real timeHow to build a brand so strong you win the deal before you ever walk in the doorThe "learn, implement, master, repeat" philosophy behind Krista's $72M businessWhy chasing AI tools and shiny objects is costing agents real money — and what to do insteadHow to charge premium prices with confidence (especially if you're a woman entrepreneur who has historically undervalued herself)Krista's upcoming book, The Thinking Effect, and what it teaches about getting control of your mindTimestamps:00:00 — Introduction: Who is Krista Mashore? 01:22 — The pivot: from single mom to 69 homes in year one 02:30 — How marketing became Krista's secret weapon from day one 04:09 — Why she left a $1.8M career after 17 years 05:31 — The scary part: crying in the kitchen and pushing through it anyway 07:01 — Investing in coaches, masterminds, and the right rooms 08:17 — Stop, Snap and Switch: breaking the cycle of negative self-talk 09:43 — Imposter syndrome and why even successful people battle it 11:20 — The $72M business: how it actually happened 13:00 — Learn, implement, master, repeat — the framework behind everything 15:32 — The danger of chasing shiny objects (including AI avatars) 17:21 — If you're starting a brand online today, do this first 21:01 — Why women underprice their expertise — and how to fix it 22:50 — The Thinking Effect: Krista's upcoming book on mindset 24:48 — Krista's X-Factor: what she believes she was put here to do

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheJesse Dau went from nearly broke to building a $100 million real estate business—not through cold calls or door knocking, but through a camera and a YouTube strategy. He took out a $30,000 loan from his 401(k) as a last-ditch effort. Closed 24 deals his first year doing open houses and FSBOs. Burned out his second year working 20-hour days. Then he discovered the keyword gap: "cost of living in Portland" had 30,000 searches on Google and 300,000 on YouTube. That insight built Channel Junkies—a framework that's helped 4,300 agents worldwide generate $750M+ in gross commission income from organic YouTube content. In this episode, Jesse breaks down the undercover call-to-action, 30-second retention strategy, YouTube algorithm secrets, AI + Claude projects for natural scripts, and why sphere always comes first.⏱️ TIMESTAMPS0:00 - Intro: From Nearly Broke to $100M Through YouTube 2:08 - The $30K 401(k) Loan: "If This Doesn't Work, I'm Out" 4:01 - Everyone Was Doing Ego-Based Video Content 5:02 - The "Living In" Keyword Discovery (30K vs 300K Searches) 7:18 - Google's Cease & Desist Letter (How Channel Junkies Got Its Name) 8:16 - The Undercover Call-to-Action Strategy 11:44 - YouTube Title & Hook Formulas 12:39 - 30-Second Retention: Keep 70% of Your Audience 14:45 - Triple Hook Strategy (RV Bay, Tax Rate, Price) 16:10 - AI + Claude Projects for Natural Scripts 17:47 - Hiring AI Tutors on Upwork (Alex Hormozi's Strategy) 18:31 - Building Memory Banks with YouTube Transcripts 20:00 - Natural Language Scripts (Third-Grade Reading Level) 21:23 - Jesse's Advice: Sphere First, Do More of What's Working 22:28 - Jesse's X-Factor: Identifying Opportunities & Staying Consistent🎯 KEY TAKEAWAYS✔️ Jesse took out a $30K 401(k) loan as his last chance in real estate ✔️ "Living in" keyword discovery: 30K Google searches vs 300K YouTube searches ✔️ Channel Junkies = 4,300 agents, $750M+ in commissions from organic YouTube ✔️ The undercover call-to-action: Make deposits before you get a withdrawal ✔️ 30-second retention: Keep 70% of audience in first 30 seconds ✔️ Triple hook strategy: RV bay size, tax rate, price ✔️ YouTube algorithm: Browse (homepage), Suggested (next video), Search ✔️ AI + Claude projects: Download transcripts, convert to markdown, build memory ✔️ Load filler words into AI scripts for natural language ✔️ YouTube throttles AI-detected voice and imagery ✔️ Sphere first, then add incremental revenue ✔️ Don't get distracted—do more of what's working

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheI've been trying to get Beverly Jackson on the podcast for almost a year. Worth the wait. Beverly leads marketing, brand, and channel integration at Zillow—one of 350 marketers working on a brand that's become culture itself. Not just part of culture. IS culture. In this episode, Beverly pulls back the curtain on "Someday Starts Today"—Zillow's newest platform (not campaign, platform) that launched during the Grammys. She shares her marketing framework (Data → Insight → Story), why emotional storytelling beats transactional marketing, and how agents can build sustainable businesses using Zillow's tools. Plus, Beverly's X-factor: authenticity. Marketing is art + science—the art is the authenticity you bring.⏱️ TIMESTAMPS0:00 - Intro: Beverly Jackson, Zillow1:00 - Zillow Is Culture (Not Just a Brand) 2:42 - Building the Next 20 Years on Solid Shoulders 4:53 - "Someday Starts Today": Platform, Not Campaign 8:45 - Launching During the Grammys (Full Circle Moment) 9:05 - Why a Platform vs. a Campaign? 11:54 - Meeting Customers Where They Are 13:21 - The Story Behind the Transaction 14:52 - Beverly's Framework: Data → Insight → Story 17:51 - Real Estate Agents Know Their Communities 20:06 - How Agents Should Use Zillow Tools 22:53 - Beverly's X-Factor: Authenticity🎯 KEY TAKEAWAYS✔️ Zillow isn't just a brand—it IS the cultural zeitgeist ✔️  "Someday Starts Today" is a platform designed to meet every customer where they are ✔️  Marketing framework: Data → Insight → Story (push past data to breakthrough insights)✔️ Focus on the story behind the transaction (humans, not just metrics) ✔️ Launched during the Grammys (Beverly's full-circle moment from her Grammys days) ✔️ Zillow tools help agents build sustainable businesses (not just generate leads) ✔️ Beverly's X-factor: Authenticity (marketing is art + science) ✔️ "Nobody wants too much Beverly all the time" - but show up as yourself

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheMike DelPrete wrote an article that dropped Zillow's stock 9% in one day. What did he discover? Google was testing full real estate search embedded in their platform—actual listings with filters, agent contact info, the works. The industry freaked out. In this episode, Mike and I unpack what's really happening with Compass, Zillow, Rocket, Redfin, Google, and AI—and what it all means for agents building sustainable businesses. His theme for 2026: Everything is changing, nothing is changing. The fundamentals haven't changed. Agents are still the center of the transaction. Personal connections can't be replaced. But you need to compete where you can win.⏱️ TIMESTAMPS0:00 - Intro: Mike DelPrete, Industry Strategist & Observer 1:00 - Is the Industry at a Tipping Point? 3:02 - Mike's Advice: Stop Going on the Internet 4:43 - Compass vs. Zillow: The Exclusive Listings Battle 6:48 - The Redfin/Rocket Partnership: What It Means 9:02 - Mega Brokers & the Agent's Role 13:03 - The Holy Grail Race: Owning the Entire Transaction 16:45 - Is Bundling Better for Consumers? 19:11 - Who Should Be Your Dance Partner? 20:11 - The Article That Dropped Zillow's Stock 9% 22:40 - Google's Crystal Ball: What's Next? 25:12 - The Last Mile: Where Agents Win 27:42 - Mike's X-Factor: Pattern Matching🎯 KEY TAKEAWAYS✔️ "Everything is changing, nothing is changing" - Mike's 2026 theme ✔️ Stop going on the internet - best advice for cutting through noise ✔️ Private exclusives are "so 2025" - Compass has 10K listings, accept it and move forward ✔️ Google tested full real estate search (dropped Zillow's stock 9%) ✔️ The Holy Grail race: Zillow and Rocket want to own the entire transaction ✔️ Compete where you can win - you're the last mile solution ✔️ 50% of online leads go ignored - massive opportunity gap ✔️ If someone calls you, pick up the phone (they've done everything to avoid calling)🏠 ABOUT MIKE DELPRETTEMike DelPrete is an industry strategist, writer, consultant, and one of the most respected observers in real estate. His research and analysis literally moves markets—one of his articles dropped Zillow's stock 9% in a single day. He has an uncanny ability to see patterns before anyone else and connect dots from a distance. Mike's writing and insights are followed by industry leaders, investors, and agents worldwide.🎤 ABOUT WENDY FORSYTHEExecutive Leader | Marketing Innovator | Author & Podcast HostWendy Forsythe is the Chief Marketing Officer of eXp Realty, one of the largest real estate brokerages globally with over 83,000 agents. With 25+ years of experience driving growth and brand transformation across real estate, she's recognized as a HousingWire 2025 Woman of Influence and appears on the 2025 Swanepoel Power 200 list.​Wendy is the host of the X-Factor Marketing podcast and author of Leverage Your X-Factor: The 6-Step Framework to Scale Your Real Estate Business and Reclaim Your Life, a #1 new release on Amazon. A sought-after speaker and thought leader, she leads with authenticity, purpose, and a people-first approach to building what's next.

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheI wrote a book in 2025. And I almost didn't finish it—not because of time, but because I got stuck between 80% done and 100% perfect. In this episode, I'm pulling back the curtain on the entire process of writing Leverage Your X-Factor: the when, the how, the why, and the 6-part framework that helps agents scale smarter and avoid burnout.Here's the truth: We're being pulled on both ends of a rope right now. AI has made everyone a "perfect marketer," so your uniqueness needs to shine brighter than ever. And the industry is in chaos—regulations, lawsuits, tough markets. Without a framework? You'll burn out.This is the behind-the-scenes story you need to hear.https://www.amazon.com/dp/B0GQK38L6P📖 THE X-FACTOR FRAMEWORKFocus • Action • Community • Technology • Operations • ResilienceA proven system to scale smarter, live better, and build businesses that last.🎯 KEY TAKEAWAYS✔️ Say your goals out loud to other people (accountability is everything)✔️ Find a coach when you're doing something new✔️ The writing process: 30 minutes/week, interview → record → transcribe → edit → repeat✔️ Don't get stuck in the perfectionist trap between 80% and 100%✔️ Your uniqueness matters more than ever in the AI era✔️ Build a framework or you'll burn out📚 GET THE BOOK: LEVERAGE YOUR X-FACTORAll proceeds support eXp's Extend a Hand charity, which helps agents during disasters and medical crises.Grab your copy here: https://www.amazon.com/dp/B0GQK38L6P🎤 ABOUT WENDY FORSYTHEWendy Forsythe is the Chief Marketing Officer at eXp Realty and host of the X-Factor Marketing Podcast. With 30+ years in real estate, she's helped thousands of agents build sustainable, fulfilling businesses through personal branding, strategic marketing, and authentic leadership.Named a 2024 HousingWire Marketing Leader and 2025 Woman of Influence.SPECIAL THANKSNoor Marzook (Book Editor)Jenny Berger (Book Cover Design)Mindy Grubb (Extend a Hand Executive Director)#RealEstateMarketing #PersonalBranding #XFactorMarketing #BookWriting #AgentEmpowerment #eXpRealty #LeverageYourXFactor #RealEstatePodcast #MarketingStrategy #Entrepreneurship #WendyForsythe #ScaleYourBusiness #AvoidBurnout #RealEstateCoachMindy Grubb (Extend a Hand Executive Director)

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheNo script. No filter. Just real talk about building a real estate business.Gina Kirschenheiter from Real Housewives of Orange County sits down with me at Inman Connect NYC for a rapid-fire Q&A you won't want to miss. We skip the corporate speak and get straight to what actually matters: Does platform equal clients? How do you thrive in uncertainty? What wins with luxury clients?Spoiler: This got honest fast.WHAT YOU'LL LEARN:✔️ Does having a celebrity platform make real estate easier? Gina has 1M+ followers. Here's the truth about platform vs. actual clients (it's not what you think).✔️ What's Gina's real estate superpower? She only knows uncertainty—and why that's her competitive advantage.✔️ What should agents focus on in 2026? My three predictions (mergers, lawsuits, uncertainty) and why RESET is my word for the year.✔️ How do you win luxury listings? Why preparedness beats Chanel bags every single time.✔️ What social media trends are working in 2026? Netflix-style listing videos, AI storytelling (like Glenda Baker's AI grandma), and why we need to "up the Annie."✔️  How do you build a personal brand authentically? "Who you are IS your brand. Just start showing up and showing who you are."TIMESTAMPS:0:00 - Introduction: Rapid-Fire Q&A with Gina Kirschenheiter0:22 - Where Are the Husbands? (New York Adventures)2:06 - Gina's Favorite Podcast: Legally Brunette2:50 - How Gina & Emily Simpson Batch Content3:47 - Favorite Inman Panel: eXp CEO Leo Perea Killed It5:17 - Why eXp Leadership Works (They're Actually Realtors)6:33 - Wendy Needs a Hype Song (Help Us Out!)8:30 - Wendy's 3 Predictions for 20269:52 - Wendy's Word for 2026: RESET10:25 - What to Reset in Your Business Right Now10:56 - Gina: I Only Know Uncertainty (It's a Superpower)11:30 - If You Can Win in Uncertainty, You're in for the Long Haul12:27 - Consistency: Doing the Job Over and Over12:47 - Social Media Ideas for 202613:05 - Netflix-Style Listing Videos Trending14:32 - Glenda Baker's AI Grandma Story (Mind-Blowing)15:43 - Gina's Take on AI: Great Tool, But Creepy17:24 - Wendy's Highest Sale & Overcoming Impostor Syndrome18:42 - Starting in Your 20s: The Impostor Syndrome Challenge20:00 - Win in Your Head Before You Win at the Kitchen Table20:08 - Preparedness Over Chanel Bag (Always)20:43 - Educate Yourself on How Money Works21:22 - Building The Gated Group: What Surprised Gina22:02 - Platform Doesn't Mean It's Easy22:37 - Buyers and Sellers Aren't Just Lining Up22:51 - Most Business Is Referral Business23:24 - "I Get Those Listing Appointments (Platform Doesn't)"24:15 - Personal Brand Revolution Question24:45 - Who You Are IS Your Brand25:28 - AI Has a Place, But Don't Replace Yourself26:32 - Just Show Up and Show Who You Are➡️ Connect With Wendy https://www.instagram.com/brandwendy  / brandwendy

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheStreet credibility. Performance credibility. Referral credibility. The three things you need to get on real estate stages.In this episode, Kendall Bonner breaks down the credibility gap that prevents agents from turning speaking opportunities into career-changing moments. She also shares the launch of two major projects: Climber (a free community that hit 700+ members in launch week) and Industry Speaks Academy (teaching aspiring speakers how to get on stages).Plus: the hard conversation about women in leadership and why women need more sponsors, not just mentors.WHAT YOU'LL LEARN:✔️ The 3 credibilities you need to get on real estate stages (and why most speakers are missing 2 of them)✔️ Why event organizers don't book speakers—they book TOPICS✔️ The #1 mistake speakers make when sending samples (hint: podcasts don't count)✔️ How to build performance credibility BEFORE you get on stage✔️ Why "I can speak on anything" kills your opportunities✔️ What Climber is and why 700+ agents joined in launch week✔️ The difference between mentorship and sponsorship for women in leadership✔️ Panel etiquette: why you should never look at the moderator when respondingKEY QUOTE:"Don't chase likes and comments. The business happens in a DM. Social media isn't a strategy for business—it is a tool." — Kendall Bonner➡️ Connect With Wendyhttps://www.instagram.com/brandwendy

Are you exhausted by the real estate industry's toxic "hustle culture"? In this special deep-dive episode, we are pulling back the curtain on Wendy Forsythe’s brand new book, Leverage Your X-Factor: The 6-Step Framework to Scale Your Real Estate Business and Reclaim Your Life.If you feel like you are working harder than ever but spinning your wheels, this episode is for you. We break down the proven 6-pillar X-Factor blueprint designed to help you step out of the frantic "Agent" role and into the empowered "CEO" mindset. Stop trying to mimic the competition and learn how to uncover your unique X-Factor to build an aligned, highly profitable, and sustainable business.📚 GET THE BOOK: Grab your copy of Leverage Your X-Factor on Amazon today! 💛 Giving Back: All proceeds support eXtend a Hand, eXp Realty's official charitable foundation that supports agents and their families during times of medical emergencies, natural disasters, and crisis. 👉 Order Here🔑 WHAT WE COVER IN THIS EPISODE:The Crisis of Clarity: Why being busy is not the same as being productive, and how to find your true "superpower".The 6-Pillar Framework: A breakdown of Focus, Action, Community, Technology, Operations, and Resilience.The AI Advantage: The critical difference between being "AI-Generated" (forgettable) and "AI-Enhanced" (unforgettable).Ditching the 12-Month Plan: Why annual business plans are dangerous and how 90-day sprint cycles create massive momentum.Resilience as a Strategy: Why protecting your energy and scheduling rest before business is the ultimate key to longevity.🤝 CONNECT WITH WENDY:Instagram: @brandwendyWebsite: wendyforsythe.comLearn more about the charity: extendahandcharity.org🔔 SUBSCRIBE to the channel for weekly strategies on mindset, storytelling, and building an unforgettable real estate brand that the market can't ignore!

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheShe left a stable job when her kids were little with no master plan. Just passion, a good reputation, and a phone call to her husband. 13 years later, Katie Lance has helped thousands of real estate agents crack the code on social media — and just crossed $1 million in course sales on Kajabi. She breaks down the Focus 5 system she's been teaching for years that takes five minutes a day and actually moves the needle, why most agents are overthinking their content strategy, how to use AI without destroying the trust you've spent years building, and why "done is better than perfect" isn't just a cliché — it's the whole strategy.➡️ Timestamps0:00 Why real estate is still a relationship business — no matter what changes2:10 The Focus 5 system: 5 minutes, 5 posts, meaningful comments5:30 Why you have to create a lot of bad video before the good stuff comes11:20 How to figure out which platform your clients are actually on17:15 Katie's hot take on AI avatars and why trust is at an all-time low33:00 Leaving Inman, betting on herself, and diving in before she was ready41:20 Katie's X factor: making overwhelmed agents feel like they can actually do it➡️ Connect With Wendyhttps://x.com/brandWendy/https://www.linkedin.com/in/wendyforsythe/https://www.instagram.com/brandwendy/

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheShe once fought with her husband over a $3 guacamole charge. Now she's managed $200 million in ad spend. Ashley Brock went from scarcity mindset and three failed businesses to building a near 8-figure company in under three years — all by betting on the one thing she'd done her whole career. She breaks down exactly why most small business owners think about ad spend completely wrong, how to pick the right platform for your business, why your mindset about money is the first thing that needs to change before you ever run your first ad, and the three things she's always paid for — skill, speed, and energy — that turned every investment into a 10x return.➡️ Timestamps0:00 From $3 guacamole fights to $200M in ad spend — Ashley's story2:35 Why Ashley's been in advertising since day one out of college3:17 Why people are scared to spend money on ads4:37 The floating analogy — why you just have to do it5:35 The first thing Ashley addresses with every new student: money mindset6:04 Why "build it and they'll come" is killing your business6:29 The bad date analogy — one bad ad isn't a reason to quit7:02 How to figure out where to actually spend your ad budget19:24 Cost per lead by platform and why Google leads cost more20:26 The Chipotle guacamole fight that changed everything22:21 Three failed businesses before going all-in on paid ads23:11 Paying for speed: how her first investment led to a six-figure day24:07 Pay for skill, pay for speed, pay for energy26:04 Ashley's X factor: seeing possibility in people before they see it themselves➡️ Connect With Wendyhttps://x.com/brandWendy/https://www.linkedin.com/in/wendyforsythe/https://www.instagram.com/brandwendy/

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe418 pumpkin pies, 10 pickup locations, zero ad spend—60 organic leads in 90 days. Yvonne Ku partnered with a local bakery, got three home builders to host pie pickups at their model homes, and turned a Thanksgiving giveaway into a lead generation machine. The bakery blasted her campaign to 10,000 people for free, one location refilled three times, and a hockey mom connection landed her on local TV. She breaks down exactly how she built the campaign from scratch, why the "no sales pitch" rule is everything, and how to replicate this for any holiday with zero budget.➡️ Timestamps0:00 418 pies, zero ad spend—Yvonne's Thanksgiving lead gen strategy1:15 Why Thanksgiving is the least commercial (and most powerful) holiday3:42 Partnering with a local bakery: how she pitched it cold5:28 Using new home builders as pie pickup locations7:51 One location refilled three times in a single day10:19 The "no pitch" rule: just say enjoy your pie12:47 How a hockey mom connection led to a local TV segment15:23 60 referrals in 90 days: leveraging your partner's database17:55 Start small: why you don't need the full operation on day one19:38 Yvonne's X factor: give value first, business follows➡️ Connect With Wendyhttps://x.com/brandWendy/https://www.linkedin.com/in/wendyforsythe/https://www.instagram.com/brandwendy/

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheNeymar Lopez got her real estate license without speaking English. Sold her first house in Boulder, Colorado without a driver's license. Closed 7 transactions in her first 6 months—and hit 38 deals last year while serving on the DMAR Board of Directors and getting appointed to the NAREP National Board.Neymar breaks down how she built a business where 90-95% of clients come from the Latino community, why she mixes personal and business content on one Instagram account, and how connecting with governors, mayors, and nonprofits created trust before she ever asked for a listing. You'll learn her "camera ready every day" rule, why being a "secret agent" kills your business, and how she tells buyers NOT to buy when the timing is wrong.If you want to build a real estate brand rooted in community, leadership, and showing up loud—this conversation is your blueprint.➡️ Timestamps0:00 What's your X factor?1:07 Neymar's business today: Denver, Boulder, and 90% Latino clients3:05 Board positions: DMAR and NAREP National4:02 Origin story: no English, no driver's license, passed the test anyway6:26 7 transactions in 6 months without speaking English7:09 From 7 deals to 38: building community in Denver8:07 How connecting with governors and mayors built instant trust10:32 "If you're a secret agent, you're in trouble"13:24 Stories over posts: why daily content wins14:25 One account vs. two: mixing personal and business15:45 Coaching first-time buyers through high interest rates17:58 When Neymar tells buyers NOT to buy18:24 Her X factor: top producer with her heart19:47 Why she left her old brokerage for eXp➡️ Connect With Wendyhttps://x.com/brandWendy/https://www.linkedin.com/in/wendyforsythe/https://www.instagram.com/brandwendy/

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheDiscover how Rafael "Ray" Reyes turned Instagram into his #1 lead generation tool—racking up 300K views per video, landing properties in Cardi B's hands, and expanding globally without spending $3,000/month on Zillow.Ray breaks down his exact content formula: the 3-second hook rule, why trending audio matters more than production quality, and how collaboration unlocked international opportunities. You'll learn why his father's passing became the catalyst for going all-in on social media and why his philosophy is simple: stop overthinking, just jump.If you want to turn social media into actual revenue—this conversation is your blueprint.➡️ Timestamps0:00 What's your X factor?1:15 How Instagram became Ray's #1 lead source3:42 The viral AI video: 300K views in 24 hours5:28 How Cardi B bought a house from Ray's video7:51 Expanding globally through Instagram collaborations10:19 The 4 pillars: cold calling, mailers, social media, networking12:47 Ray's listing video formula: hooks, trending audio, staging15:23 Copy and paste: why perfection kills progress17:55 The "just jump" philosophy and immigrant hustle19:38 Ray's X factor: jumping into what you don't understand➡️ Connect With Wendyhttps://x.com/brandWendy/https://www.linkedin.com/in/wendyforsythe/https://www.instagram.com/brandwendy/

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheDiscover how Holly Mabry went from a small-town Arizona brokerage to becoming Chief Brokerage Officer at one of the fastest-growing real estate companies in the world—by refusing to let anyone count her out. In this interview, Wendy speaks with Holly about her 27-year journey in real estate, the mantra that shaped her career ("I'm going to be so good you can't ignore me"), and what it takes to lead through one of the most disruptive periods the industry has ever seen.You'll learn how Holly's grandmother taught her to deliver hard truths with kindness, why being authentically yourself is the ultimate competitive advantage, and how eXp is staying ahead of industry changes by building tools and resources that help agents win. From joining eXp when they had just 11,000 agents to now overseeing brokerage operations nationwide, Holly breaks down what separates agents who thrive from those who get left behind.If you want to build a real estate career rooted in service, authenticity, and long-term thinking—this conversation is your playbook.➡️ Timestamps0:00 What's your X factor? 1:22 Being yourself as the ultimate competitive edge2:28 Grandmother's lesson: truth delivered with kindness2:57 Holly's role as Chief Brokerage Officer at eXp3:29 Joining eXp at 11,000 agents—the coolest ride4:29 Family roots in Arizona real estate since the 70s5:31 Overcoming "you're from a small brokerage" dismissals5:49 The mantra: "Be so good they can't ignore me"7:06 Navigating industry changes and the current pivot19:44 Why taking care of the consumer is everything21:00 How eXp stays proactive on compliance and forms22:49 The Volkswagen obsession: buses, beetles, and "the thing"25:50 Mountain biking, e-bikes, and chickens named Rosie, Dolly & Pants26:38 Closing advice: 30-day cycles and being unapologetically yourself➡️ Connect With Wendyhttps://x.com/brandWendy/https://www.linkedin.com/in/wendyforsythe/https://www.instagram.com/brandwendy/

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheDiscover how one Austin agent generated $75 million in sales using Facebook groups—no paid ads, no Zillow leads, and zero cold calling. In this interview, Wendy speaks with John Michael Perez, who built a lead generation machine by creating niche community groups that have nothing to do with real estate.You'll learn the exact Facebook group playbook John uses to attract warm leads, build local authority, and convert strangers into clients. From his weekly content schedule to his "Business Tuesday" hack that keeps his face at the top of the feed, to getting sponsors to fund his events for free—this episode breaks down the full system step by step. If you want leads coming to you instead of chasing them, this is your blueprint.➡️ Timestamps0:00 Why cold calling didn't work for John1:47 The mindset shift to becoming a "lighthouse"2:35 How $75M in sales came from Facebook groups3:00 Why your group should NOT be about real estate4:51 The secret sauce: in-person events that capture leads6:23 How Facebook recommends your group to the right people7:43 The weekly content schedule that builds trust10:23 Business Tuesday: the algorithm hack that keeps you visible12:10 How to leverage client testimonials for instant credibility14:01 How to run events for "free 99" using sponsorships➡️ Connect With Wendyhttps://x.com/brandWendy/https://www.linkedin.com/in/wendyforsythe/https://www.instagram.com/brandwendy/

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheI'm breaking down two strategies that explode engagement without paid ads: trendjacking and newsjacking. These are proven plays I run on my own content and for EXP's brand account that consistently go viral. Trendjacking means jumping on popular trends and making them your own. Newsjacking is straight from the PR playbook: green screen yourself over news articles and become the instant local expert. I show exactly how to spot trends in your daily scroll, use CapCut's teleprompter feature, and turn comments into listing conversations.➡️ Timestamps0:00 Two strategies to explode reach0:38 What is trendjacking?3:08 Trendjacking examples (perching, phone drop, What's Going On)6:04 Official apology trend for EXP7:01 How to spot trends to jack8:28 The 80-20 content mix9:05 When trend content turns into deals9:28 What is newsjacking?10:08 Green screen strategy from PR world11:03 Using CapCut teleprompter12:14 Jared James case study13:00 Local newsjacking opportunities➡️ Connect With Wendyhttps://x.com/brandWendy/https://www.linkedin.com/in/wendyforsythe/https://www.instagram.com/brandwendy/#TrendJacking #NewsJacking #RealEstateMarketing #SocialMediaStrategy #OrganicEngagement #ContentCreation #InstagramReels #RealtorTips #GreenScreenStrategy #ViralContent #EXPRealty #LocalExpert

Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheDiscover how top real estate agents are generating 100% inbound leads using YouTube long-form videos—no paid ads, no Zillow leads, and no cold outreach. In this interview, Wendy speaks with Ally the Agent, a two-time ICON agent who sells 30+ homes a year from a channel with just 1,200 subscribers.You’ll learn the exact YouTube video ideas, SEO strategy, lead funnels, and content playbook Ally uses to attract high-intent buyers, build trust, and convert clients consistently. If you want to grow your real estate business with organic lead generation, this episode breaks down everything—from video length to pros & cons videos to lifestyle content buyers actually care about.Timestamps00:00 – Why buyers don’t care about market stats01:12 – How Ally sold 48+ homes a year with YouTube03:30 – The power of long-form content for realtors05:18 – Video topics that attract real buyers07:05 – Ally’s YouTube playbook for real estate agents09:42 – Lifestyle content vs. “boring” real estate videos12:20 – How to create converting feeder videos14:55 – The #1 step to start your own YouTube channelConnect With Wendyhttps://x.com/brandWendy/https://www.linkedin.com/in/wendyforsythe/https://www.instagram.com/brandwendy/#realestateagent #realestatetips #realestateleads #organicleadgeneration #youtubemarketing #realestateyoutube #realtortraining #realtorlife #youtubeforrealtors

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheAndy Griesinger reveals how he closed 100+ transactions with zero paid ads using one simple truth: Instagram is your billboard. His strategy blends heavy networking, real relationships, and daily content that builds TLC trustworthiness, likability, and credibility.He breaks down why personal posts spark real conversations, how staying top-of-mind creates organic leads, and why the “post I almost didn’t post” often hits hardest. Andy shows exactly how clients judge your page instantly and how to make that moment count.➡️ Timestamps0:00 Trusted realtor 0:46 Building TLC1:49 100+ transactions2:50 Instagram is my billboard5:01 Turning views into conversations6:12 Power of personal posts9:35 The post I almost didn’t post11:17 Key tips12:13 We're here for it➡️ Connect With Wendyhttps://x.com/brandWendy/https://www.linkedin.com/in/wendyforsythe/https://www.instagram.com/brandwendy/#OrganicLeadGen #InstagramRealtorStrategy #BuildTLC #RealEstateMarketing #InstagramForAgents #RealtorTips #NetworkingRealtor #SocialMediaForAgents #EXPRealty #OrganicMarketing #LeadGenerationTips #RealEstateLeads

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheThree years ago, Camryn Cisneros was driving trucks in the Army. Today, she's reshaping what belonging means in real estate—and proving that identity isn't just personal, it's profitable.In this episode, Wendy Forsythe sits down with Camryn to explore how she went from military service to purpose-driven agent, and how One eXp is turning community into a record-breaking business advantage. This conversation goes deep on imposter syndrome, the critical difference between mentors and sponsors, and why building relationships isn't just culture—it's strategy.If you've ever felt like you don't fit at the table, Camryn's message is clear: build the damn table. That mindset shift might be the most profitable move of your career.➡️ Show LinksInstagram: https://www.instagram.com/camryncisneros/?hl=enFacebook: https://www.facebook.com/camryn.cisneros.7/➡️ Timestamps01:12 — Why belonging is good for business05:00 — From military service to entrepreneurship08:20 — When success feels lonely13:01 — Breaking records with One eXp15:23 — You're one yes away from changing your life21:38 — Mentors vs. sponsors—and the fear of asking25:32 — Thank you to our One eXp leaders➡️ Connect With Wendyhttps://x.com/brandWendy/https://www.linkedin.com/in/wendyforsythe/https://www.instagram.com/brandwendy/#OneeXp #eXpRealty #RealEstateCommunity #BelongingMeansBusiness #CamrynCisneros #RealEstateLeadership #RealEstatePodcast #RealEstateGrowth #AgentSuccess #IdentityIsPower #WomenInLeadership #MilitaryToEntrepreneur #ImpostorSyndrome #BuildYourOwnTable

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheMost agents are busy. Few are strategic. Matt Spangler is here to fix that.In this episode, Wendy Forsythe sits down with Matt Spangler—a marketing strategist with two decades of experience helping real estate professionals cut through the noise and build brands that actually generate business. No fluff, no busywork—just clarity on who you serve, creativity that stands out, and systems that move the needle.Matt breaks down why niche focus beats broad appeal, how pillar events create compounding visibility, and what kind of content actually gets noticed in a crowded feed. Then the conversation shifts to AI—and how agents can use it to think sharper, ask better questions, revive cold leads, and spark new deals in minutes.If you're ready to stop marketing like everyone else and start building something that works, this one's for you.➡️ Show LinksLinkedIn: https://www.linkedin.com/in/mrmattspangler/➡️ Timestamps00:00 — Matt Spangler's two decades in marketing01:12 — Welcome to X Factor Marketing04:17 — Real estate branding requires two things09:06 — Focus weekly time on your core customer14:15 — The power of pillar events18:36 — Content creation that actually gets noticed26:02 — How AI helps agents think, prospect, and close➡️ Connect With Wendyhttps://x.com/brandWendy/https://www.linkedin.com/in/wendyforsythe/https://www.instagram.com/brandwendy/#RealEstateMarketing #AIForAgents #PersonalBranding #NicheMarketing #RealEstateContent #PillarEvents #AgentGrowth #MarketingStrategy #ContentThatConverts #RealEstate2025 #XFactorPodcast #WomenInLeadership

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheWhat happens when you trade chef whites for content calendars—and accidentally build an 8-million-follower empire rooted in therapy jokes and group chat chaos? You get Gina Tash.In this episode, Wendy Forsythe sits down with the co-founder of @MyTherapistSays to unpack one of the most unconventional entrepreneurial journeys you'll hear. Gina shares how she went from culinary school and catering gigs to monetizing Instagram anonymously, hiring her most passionate fans, and turning viral memes into Gucci collabs, Met Gala moments, and a fiction TV deal currently in development.If you're navigating burnout, imposter syndrome, or trying to scale something authentic in a noisy digital world—this conversation is your blueprint.➡️ Show LinksInstagram: https://www.instagram.com/ginatash/Facebook: https://www.facebook.com/TheGinaTash/➡️ Timestamps00:15 — Welcome & Introduction01:26 — From culinary school to 100M+ impressions per month03:50 — Why culinary school was the hardest thing she's ever done04:25 — The entrepreneurial mindset: "If I do it, I do it properly"07:10 — Monetizing at 5K followers—how brands started paying early09:03 — Growing pains: delegating, hiring, and protecting brand voice14:21 — Dream collabs: Gucci, Valentino, and the Met Gala16:36 — The viral content formula: "We know in 5 seconds if it'll blow up"18:34 — Consulting brands on viral social strategy20:15 — Why Gen Z wants messy, real, behind-the-scenes content25:17 — Decision-making: "Majority wins or we debate it out"26:41 — What's next: TV, books, and infinite growth27:32 — Gina's X Factor: making women feel less alone➡️ Connect With Wendyhttps://x.com/brandWendy/https://www.linkedin.com/in/wendyforsythe/https://www.instagram.com/brandwendy/#WomenInLeadership #MindsetMatters #FemaleEntrepreneurs #FeminineEnergy #BurnoutPrevention #ConfidenceGap #ViralContentStrategy #MentalHealthMemes #EntrepreneurialMindset #AuthenticBranding #ContentCreatorTips #WomenEmpowerment #LeadershipMindset #PivotYourCareer #InstagramGrowth #TherapyHumor #MyTherapistSays

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheHomes.com CMO Chris Mumford (ex-GEICO, creator of GEICO Caveman & Hump Day campaign) reveals how Your Listing Your Lead is disrupting Zillow & real estate marketing. Discover challenger brand strategies behind Super Bowl 2024 with Dan Levy & Heidi Gardner, why brand personality beats metrics, talkability marketing grows brands 2.5X (McKinsey), and non-lead diversion delivers true agent leads.➡️ Show LinksInstagram: https://www.instagram.com/homesdotcom/Website: https://www.homes.com/Facebook: https://www.facebook.com/homesdotcom/?ref=_xav_ig_profile_page_web#➡️ Timestamps:0:18 GEICO legacy & iconic campaigns1:18 What is a challenger brand?2:37 Early career: UPS vs FedEx, GEICO 20064:05 Innovation under pressure5:19 Brand personality is the ultimate asset6:30 Shift from TV to omnichannel8:26 Know your identity → know your risks9:09 Homes.com: Mission-driven challenger10:58 GEICO innovation: 3–4 storylines in TV13:05 Homes.com = Robin Hood fixing lead models13:55 “Your Listing, Your Lead” explained14:38 Zillow model vs Homes.com (never sells leads)15:02 Agent-first: Faster sales via internet power16:01 Super Bowl 2024 launch breakdown16:25 Dan Levy + Heidi Gardner inject personality18:06 Acquired & flipped to non-lead-diversion18:30 Super Bowl = massive exposure play20:01 Top-funnel → mid-funnel education21:18 Old channels reborn: Direct mail, email22:09 Agents: Layer your brand on Homes.com23:30 Myth: Talk = 2.5X growth (McKinsey)24:44 Not all PR is good PR25:10 Create cultural conversations26:37 X Factor: Extreme competitiveness➡️ Connect With Wendyhttps://x.com/brandWendy/https://www.linkedin.com/in/wendyforsythe/https://www.instagram.com/brandwendy/#HomesCom #YourListingYourLead #Zillow #ChallengerBrand #SuperBowl2024 #DanLevy #HeidiGardner #GEICOCaveman #HumpDay #RealEstateMarketing #AgentLeads #BrandPersonality #Talkability #McKinsey #NonLeadDiversion #ChrisMumford #RobinHoodBrand #Omnichannel #DirectMail #XFactorMarketing

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheHow do you build a lasting brand in a noisy, fast-changing world?By doing the work, leading with purpose—and letting your story become your strategy.In this powerful episode, Wendy Forsythe sits down with Andrea Ocampo—creator, innovator, and architect of influence—to explore how courage, curiosity, and community can transform your career and your confidence.Andrea’s story takes her from NFL sidelines to the boardroom, where she’s helped brands and leaders communicate authentically and build influence with impact.Together, we dive into storytelling, leadership, AI, and what it means to lead with heart in the digital age.➡️ Timestamps00:00 — Welcome & Introduction01:00 — Andrea’s journey from cheerleader to creator04:30 — Building a brand through community, not campaigns07:15 — The power of storytelling in leadership10:05 — How to overcome fear and “fail forward”13:20 — AI as your research partner (not your replacement)17:00 — Courage, authenticity, and women leading differently22:45 — The Miami Women Dinner Series and community building26:00 — How to overcome on-camera nerves and show up confidently29:00 — Andrea’s personal X Factor➡️ Connect With Wendyhttps://x.com/brandWendy/https://www.linkedin.com/in/wendyforsythe/https://www.instagram.com/brandwendy/#WomenInLeadership #RealEstate2025 #MindsetFitness #ConfidenceGap #SpeakUp #AskForHelp #FeminineEnergy #EXPRealty #XFactorPodcast #RickyMendeece #WomenEmpowerment

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheRicky Mendez isn't your typical motivational speaker—he's an implementational force who transforms mindset into measurable action. From directing over half a billion dollars in sales to working with global brands like Costco, Home Depot, and lululemon, Ricky discovered something profound: without feminine energy, he was burning out. Now, as a rare male champion of women's empowerment, he's on a mission to help women shatter the confidence gap through his Mindset Fitness framework—gratitude reframing, energy conversion, and "pointing thumbs not fingers." His message to women? "Do not let weak-minded men tell you what you can or cannot do." Whether you're facing judgment or fear of speaking up, Ricky's tactical hacks—like his gratitude poem and "I Am Great" photo album—will rewire how you show up and lead.➡️ Timestamps00:00 Welcome + Why Mindset Matters for Women in Leadership01:26 What Is Mindset Fitness? Ricky’s Powerful Definition03:18 Feminine Energy & Burnout: The Hidden Power Shift04:17 The Confidence Gap: Why Women Hold Back07:38 Speaking Up Isn’t Optional—It’s a Responsibility09:01 Judgement, Fear & Visibility: How to Build Real Confidence11:55 Facing Harsh Criticism as a Woman? Here’s the Reframe15:56 The Framing Technique That Will Change Your Mindset20:41 Wendy’s X Factor & The Power of Sponsorship Over Mentorship27:08 Final Takeaways: Ask for Help, Speak Up, and Lead Boldly24:08 Mentorship vs. Sponsorship: The Key to Advancing Women Leaders26:19 Reactive vs. Proactive: A New Approach to Supporting Women➡️ Connect With Wendyhttps://x.com/brandWendy/https://www.linkedin.com/in/wendyforsythe/https://www.instagram.com/brandwendy/#WomenInLeadership #RealEstate2025 #MindsetFitness #ConfidenceGap #SpeakUp #AskForHelp #FeminineEnergy #EXPRealty #XFactorPodcast #RickyMendeece #WomenEmpowerment

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheMaria Wendt transformed Instagram into her stage and built a multi-million dollar digital empire—not with gimmicks or shortcuts, but through raw vulnerability and relentless consistency. From watching her dad start a business at age 7 to coaching thousands of entrepreneurs on scaling with integrity, Maria reveals the courage it takes to build trust when your "fingers are shaking" before you hit post. As a single mom running an eight-figure business, she's cracked the code on batching content, repurposing strategically, and making millions from the 1% while giving insane value to the 99%. Her mission: help women make money and build businesses that give them freedom. If you're in the messy middle of scaling, Maria's systems and unfiltered honesty will show you the way.➡️ Show LinksInstagram: https://www.instagram.com/maria.wendt/Website: https://www.mariawendt.com/LinkedIn: https://www.linkedin.com/in/mariafwendt/Facebook: https://www.facebook.com/p/Maria-Wendt-Official-100090621002736/X/Twitter: https://x.com/mariafwendt➡️ Timestamps00:00 Maria Wendt, From $63 to 7 Figures01:27 Entrepreneurship Lesson at Age 703:11 Moving to Instagram and Building Trust Through Vulnerability06:33 Blue Ocean Strategy: Go Where Everyone's Afraid08:34 Finding Courage: If Your Fingers Aren't Shaking, Post It09:43 Content Systems: Batching 40 Reels and Repurposing 85%16:34 Mission to Empower Female Entrepreneurs20:00 Challenges Women Face as Cultural Expectations Shift23:00 Advice for the Messy Middle: Consistency Over Perfection25:49 X Factor: Kindness Opens Doors➡️ Connect With Wendyhttps://x.com/brandWendy/https://www.linkedin.com/in/wendyforsythe/https://www.instagram.com/brandwendy/

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheSeth Siegler went from real estate agent to Chief Innovation Officer at EXP Realty, leading AI transformation for 90,000+ agents worldwide. As a self-taught coder who sold two startups, Seth reveals how AI won't replace agents—it'll make them exponentially better. From meeting EXP founder Glenn Sanford at a hackathon to getting early access to OpenAI and Google's latest tools, Seth shows how "citizen developers" are building custom software without coding experience. His mission: democratize AI so every real estate professional can scale their business beyond what they thought possible.➡️ Show LinksLinkedIn: https://www.linkedin.com/in/sethsiegler/➡️ Timestamps00:00 Seth Siegler, Innovator in Real Estate Tech00:04 Chief Innovation Officer at eXp Realty00:12 Agents Worry About Being Replaced by AI00:18 AI Enhances, Doesn't Replace Real Estate Professionals00:32 Building iBuyer Systems and Luna 2.0 Chatbot01:25 From Real Estate Family to Agent and Tech Founder02:36 First Startup Tech for Brokerage Gained Traction03:07 Meeting eXp's Glenn Sanford at a Hackathon04:48 Role as CIO Forward-Thinking, Applying Emerging Tech11:33 AI Training Helping Agents Use AI for Business Growth17:40 Citizen Developers Non-Coders Building Software with AI23:57 Rewarding Projects Evangelizing AI's Potential for Agents➡️ Connect With Wendy  https://x.com/brandWendy/  https://www.linkedin.com/in/wendyforsythe/  https://www.instagram.com/brandwendy/

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheGina Kirschenheiter was packing lunches at 5 AM for six kids when she realized reality TV fame wasn't forever—but the platform it gave her could build something lasting. After eight years on Bravo's Real Housewives of Orange County, she and partner Travis Mullen made a bold leap into real estate, launching The Gated Group at EXP Realty with a mission to protect clients like a "gate around them throughout the entire journey." What started as Travis pushing Gina toward real estate ("I never saw that coming") became a powerhouse team that's already closed $8.5-10M in sales, gets houses into escrow in a week or less, and proves that with authenticity and hustle, you can turn celebrity into meaningful business success while staying true to who you are.➡️ Show Links  Gina's Instagram: https://www.instagram.com/ginakirschenheiter/  Travis's Instagram: https://www.instagram.com/travis.mullen.85/  The Gated Group: https://gatedgroup.com/➡️ Timestamps  00:00 From Reality TV Spotlight to Real Estate Arena  02:29 Six Kids, 5 AM Lunches, and Work-Life Balance  03:21 The Transition: Using Platform to Create Something Else  04:35 "We're Really Doing the Work" - Beyond the Celebrity  05:19 Making Yourself Approachable Despite Fame  06:27 When Perception Works Against You  07:40 "We Are the Most Powerful Marketing Team"  08:52 "Be the Celebrity of Your Own Market"  09:43 One Brand Strategy: Personal + Professional  11:19 The Gated Group: Building Something Bigger Than Names  12:52 The Gate Symbolism: Keeping Clients Safe  15:16 Why EXP Realty Was the Right Fit  17:10 Each Other's X-Factors: Connection vs. Problem-Solving  21:56 Partnership Advice: Stay in Your Lane  25:18 Future Vision: Quality Over Quantity Team Growth  27:09 Being a Tool in Other Agents' Tool Belts➡️ Connect With Wendy  https://x.com/brandWendy/  https://www.linkedin.com/in/wendyforsythe/  https://www.instagram.com/brandwendy/

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheSummer Goralik was following a suspect home from her investigator job at the Orange County DA's office when she realized—pregnant and terrified—she needed a different path. Trading her government badge for entrepreneurial freedom, she launched a compliance consulting practice that her husband said would make them "officially poor." Nine years later, she's built a thriving "Company of One" helping brokers navigate California's regulatory maze, armed with insider knowledge from her six years at the Department of Real Estate. Her first self-published article about DRE audits remains her most-read piece to date, proving that even the most unglamorous niches can build empires. From escrow officer to criminal investigator to sought-after consultant, Goralik reveals why unfiltered honesty is her superpower, exposes how brokers wait until the 11th hour to care about compliance (then panic), and explains why teaching people boring things they need to know beats chasing glamorous topics nobody cares about.➡️ Show LinksLinkedIn: https://www.linkedin.com/in/summergoralik/➡️ Timestamps00:00 From Following Suspects to Following Her Own Path01:24 The 10-Second Elevator Pitch That Wins02:14 "I Have That Insider Knowledge"03:17 Company of One: The Solo Empire04:21 Escrow Drove Me to Government Work05:08 Pregnant, Followed Home, Time to Pivot05:44 "No One's Going to Pay for Compliance" (Wrong)06:33 The Article That Built a Business07:30 "Don't Give Away So Much" (I Do Anyway)08:36 Being Too Honest on LinkedIn Works10:16 Teaching Boring Things People Actually Need11:43 "We Will Officially Be Poor" - Proving Him Wrong13:27 Compliance Is Trending (Finally)14:36 The DRE Question That Gets Every Broker15:25 Stop Waiting for the 11th Hour18:34 My X-Factor: Unfiltered Honesty➡️ Connect With Wendyhttps://x.com/brandWendy/https://www.linkedin.com/in/wendyforsythe/https://www.instagram.com/brandwendy/

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheDarryl Davis went from emancipated minor at 16 to building Long Island's #1 real estate office by proving that mindset beats tactics every time. This top coach who says "real estate saved my life" reveals why wearing a name tag everywhere creates million-dollar deals, how the "inline dialogue" turns cold calls into conversations, and why smiling might be your most underutilized business tool. His X Factor? Studying human connection like a science—because in real estate, connection is currency.➡️ Show Linkshttps://www.darryldavisseminars.com/https://www.linkedin.com/in/darryldavis/➡️ Key Segments0:00 – Emancipated at 16: The Tough Childhood That Built a Champion0:17 – From 19-Year-Old Rookie to Top Producer Overnight0:31 – Building Long Island's #1 Office (Against All Odds)0:39 – Finding Your Unique Voice When Everyone Sounds the Same1:04 – "Real Estate Saved My Life" – The Healing Power of Helping1:08 – Mindset Medicine: What New Realtors Actually Need to Hear2:15 – Starting at 19: When Hunger Beats Experience3:37 – Stop Copying, Start Being: Authentic Personal Branding5:06 – Your Voice Is Your Superpower (Use It)6:37 – Agents Over Politics: Choosing Service in Divided Times7:43 – New Realtor Reality: Your Mindset IS Your Income10:20 – The Inline Dialogue: Cold Calls That Feel Like Conversations12:27 – The Name Tag Millionaire: Wearing Success Everywhere13:33 – Beyond Commissions: Building Wealth Through Real Estate Investing14:40 – Metaphors That Sell: Making Complex Concepts Click17:19 – How Selling Houses Healed Childhood Anger19:54 – Darryl's X Factor: Studying Human Connection Like a Science21:08 – The Million-Dollar Smile: Your Most Underused Business Tool➡️ Connect With Wendyhttps://x.com/brandWendy/https://www.linkedin.com/in/wendyforsythe/https://www.instagram.com/brandwendy/

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheRob Giglio built his career at the intersection of art and science, transforming from consumer packaged goods at P&G to revolutionizing go-to-market strategies at art.com, HubSpot, DocuSign, and now Canva—where he's leading the charge to empower the world to design. This servant leader who "loves sales and marketing like his two sons—for different reasons" reveals why understanding customer segmentation can transform entire industries, how features become benefits in functional products, and the three non-negotiable attributes he seeks in every hire: wattage, results orientation, and true leadership.In this episode, he shares why Canva might be "the funnest job at the funnest company," how a two-step mission creates unstoppable flywheels, and the profound advice from his father that shaped his X Factor: "The most worthy deed helps someone else succeed." From discovering that a third of art buyers don't care about the art itself to building bridges between brands and buyers, Rob unpacks the playbook for scaling enterprise growth while never taking yourself too seriously.➡️ Show Linkshttps://www.canva.com/https://www.linkedin.com/in/robgiglio/➡️ Key Segments00:00 – Sales vs Marketing: "I Love Them Both Like My Two Sons"00:17 – From Nothing But Ambition to Billion-Dollar Boardrooms  00:40 – Three Hiring Essentials: Wattage, Results, and Road-Building Leaders01:25 – The Accidental Strategy: Why End-User Focus Connects Every Role02:17 – Art + Science = Great Marketing (Plus a Lot of Data)02:36 – The Interview Lie: "I'm a Salesperson" (But Really Both)04:02 – Art.com Lessons: Why Your Boss Matters More in Startups04:50 – The Missing TAM Study That Changed Wall Decor Forever05:41 – Shocking Discovery: 1/3 of Art Buyers Don't Care About Art06:33 – Van Gogh's Starry Night: Decor Match or Artist Story?07:53 – HubSpot Magic: Marketing to Marketers Just Like Me09:42 – From Big Company to Startup: Why Hands-On Matters10:58 – DocuSign Reality: When Features ARE the Benefits13:03 – "The Funnest Job at the Funnest Company" – Inside Canva13:45 – Three Founders, Three Legs: The Perfect Leadership Stool14:28 – The Two-Step Mission: Get Big to Do Good (Then Repeat)15:35 – Taking Work Seriously Without Taking Yourself Seriously16:46 – Austin Vibes and Aggressive Goals: Building Enterprise18:13 – Wattage Over IQ: How Bright Does Your Bulb Burn?18:54 – Results Orientation: Finding People Who Stop at Nothing19:50 – Flag Planters Who Build Roads: Redefining Leadership20:47 – Canva Create: The Mind-Blowing Campaign Experience22:24 – Nike's Timeless Empowerment: "If You Let Me Play"23:36 – Building Your Brand: The Forgotten Second Pillar24:38 – The Bridge Between Product and Buyer: Critical Connection26:01 – Rob's X Factor: The Most Worthy Deed Helps Others Succeed➡️ Connect With Wendyhttps://x.com/brandWendy/https://www.linkedin.com/in/wendyforsythe/https://www.instagram.com/brandwendy/#RobGiglio #Canva #CanvaCreate #XFactorMarketing #GoToMarket #ServantLeadership #MarketingStrategy #SalesAndMarketing #HubSpot #DocuSign #EnterpriseSales #DesignForEveryone #StartupLessons #ProductLedGrowth #BrandBuilding #CustomerSegmentation

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheBrad Inman spent 40+ years revolutionizing how the real estate industry communicates and innovates, transforming from a San Francisco Examiner journalist to founding Inman News—the industry's most trusted media empire. After selling to Beringer Capital in 2021, this serial entrepreneur who launched platforms like HomeGain, TurnHere, and ClimateCheck is now disrupting the longevity space with Livelong Media.In this episode, he reveals why homes will come to consumers (not the other way around), how AI is creating "godlike" capabilities in real estate, and the tenacious mindset that helped him champion tech underdogs when the industry feared innovation. From interviewing Barbara Corcoran's mic-stealing moment to buying a San Francisco home to be at the center of AI development, Brad shares the unfiltered truth about building media empires, embracing failure, and why authenticity beats perfection every time.➡️ Show Links https://livelongmedia.com/ https://www.livelong.events/ https://climatecheck.com/ https://www.linkedin.com/in/bradinman123/ https://www.inman.com/author/bradinmangmail-com/➡️ Key Segments 00:00 – From Real Estate Journalism to Digital Media Pioneer 00:19 – Why Buyer Agents and ReMax Led the Tech Revolution00:35 – The Industry That Feared Technology: Brad's Mission 01:13 – Serial Entrepreneur DNA: Why Realtors Are Like Startups 01:33 – Welcome to XFactor Marketing with Brad Inman 02:28 – Origin Story: From Print Journalism to Internet Pioneer 03:16 – Building Trust: How Integrity Created an Empire 04:35 – AI Revolution: Why Brad Moved to San Francisco at 70 05:27 – Launching Tech Giants: Zillow, Lending Tree & The Underdogs 07:14 – The $800 Million "Four Transaction" Success Story 08:01 – Championing Diversity: Yas's Transformative Influence 09:20 – Gen X Takes Charge: The Leadership Revolution 10:26 – Technology as Default: Why Gen X Should Run Everything 11:50 – AI's Godlike Transformation of Real Estate 13:29 – Homes Coming to Consumers: The Future of Property Search 14:55 – Transparency Revolution: Why Deception Dies with AI 16:25 – The Art of Humility: Barry Diller, Barbara Corcoran & Gary Keller 20:24 – The New Kid Who Forgot His Name (And Won Hearts) 22:13 – Authenticity Over Perfection: Being Human as Strategy 23:09 – Never Give Up But Know When to Throw Grandma Off the Boat 24:40 – One Candle on eBay: The Hard Truth About Starting 25:19 – Brad's X Factor: Tenacity That Never Quits➡️ Connect With Wendy https://x.com/brandWendy/ https://www.linkedin.com/in/wendyforsythe/ https://www.instagram.com/brandwendy/

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheAlan Stein Jr. spent 15+ years training NBA legends like Kobe Bryant and Kevin Durant, studying what separates the elite from everyone else. Now one of the world's most sought-after corporate performance coaches, he's taken those championship principles from the court to the boardroom, helping Fortune 500 executives and entrepreneurs unlock their peak potential. In this episode, he breaks down the exact blueprint that built champions: why mastering basics beats chasing hacks, how to earn unshakeable confidence through repetition, and the "next play" mentality that turns setbacks into comebacks.➡️ Show Linkshttps://alansteinjr.com/https://www.linkedin.com/in/alan-stein-jr/https://twitter.com/AlanSteinJrhttps://www.instagram.com/alansteinjr/https://www.facebook.com/AlanLSteinJr/➡️ Key Segments00:00 – From Basketball Courts to Corporate Success00:25 – The "Never Get Bored with Basics" Philosophy01:05 – Why Discipline Beats Motivation Every Time01:42 – Welcome to XFactor Marketing03:21 – Alan's Origin Story: From Passion to NBA Performance Coach04:39 – The 3 Habits That Define Champions07:22 – Focus on Bricks, Not Walls: Breaking Down Big Goals09:30 – Conquering Self-Doubt Like an Elite Athlete14:41 – Motivation vs. Discipline: Making the Right Choice19:40 – Coaching Teens vs. NBA Stars: Universal Success Principles22:35 – Alan's X Factor: Why Caring Changes Everything25:52 – Inside Alan's Books: Raise, Sustain, and Next Play➡️ Connect With Wendyhttps://x.com/brandWendy/https://www.linkedin.com/in/wendyforsythe/https://www.instagram.com/brandwendy/

➡️ Download the FREE “Content Creation Realities & Lessons: A Guide to Smarter Strategy”: https://stan.store/wendyforsytheScott Clary went from selling a tech company to building one of the most recognized personal brands in business. As host of the Success Story Podcast (50M+ downloads) and a weekly newsletter reaching 321,000+ subscribers, he’s mastered the art of creating content that opens doors. In this episode, he shares how to pick the right platform, stay consistent, and reverse-engineer success so your brand becomes your greatest career asset.➡️ Show Linkshttps://www.successstorypodcast.comhttps://www.linkedin.com/in/scott-clary/https://twitter.com/scott_d_claryhttps://www.instagram.com/scottdclary/➡️ Key Segments00:00 – Future-Proofing Your Career Through Personal Brand02:15 – From Tech Exit to Media Empire04:00 – Why Scott Chose Podcasting Over Other Content Formats06:30 – The #1 Trait Shared by High Performers09:20 – How Obsession Drives Long-Term Success12:00 – Picking the Right Platform for Your Strengths14:45 – Why Most People Quit Before They Win16:50 – The “Create for Your Past Self” Content Framework18:30 – Building an Audience From Zero: Scott’s First Steps21:00 – The Year It Takes to See Traction — and How to Speed It Up23:40 – Reverse-Engineering Top Creators Without Copying27:20 – Scott’s X Factor and Why It Matters33:00 – Final Advice: Start Now, Stay Consistent, Play the Long Game➡️ Connect With Wendyhttps://x.com/brandWendy/https://www.linkedin.com/in/wendyforsythe/https://www.instagram.com/brandwendy/