2. What is a Brand and Why Do I Need It?

In this episode, we kick off our podcast mini-course designed to help you craft a compelling brand, and we begin with the fundamental question: What is a brand? Discover the shift from a reactive approach in business—trying to be everything for everyone—to the power of intentionality in branding. Praise recounts her personal experience and her transition to focus on the clients she truly wanted to serve, by building a brand that helped leverage the impact of aligned word-of-mouth referrals. Building a brand is a labor of love that requires a deep understanding of your audience. If you're wondering how to start to create a powerful brand that resonates with the people you love and cultivates a profitable business, tune in to this episode where you will start to gather the tools you need create a brand that leaves a lasting impression. Get the Last Year to Next Year Worksheet ⁠HERE⁠. If you'd like to be coached on a future episode, APPLY NOW! Connect with Praise: ⁠comeplum.com⁠ ⁠@comeplum