#20 2 Years In: a (Business) Survival Story episode artwork

EPISODE · Apr 21, 2023 · 1H 3M

#20 2 Years In: a (Business) Survival Story

from The Irresistible Marketing Pod · host Isa Gautschi, The Marketing Confidence Cheerleader & owner of M.Isa Messaging

I recently celebrated my business’s second birthday. I’m really happy, proud, and grateful to have made it this far- especially in light of the alarming statistic that more than 30% of new businesses fail by their second year.   But, I wanted to give you an honest accounting of what it really took to get here. Sans Instagram filter, sans positive spin, sans boot-strapping nonsense.   So, here’s what it really took, the risks I had to take, and the hardest-won lessons I learned. I share hoping that this can bring you some ease and convince you that:   ✨ You’re not behind, give it time ✨ Your heroes had help ✨ Your mistakes are your biggest teachers Claim Your Evil Queen Era 👑 Sign up for my free 5-day course: Evil Queen Era: Why Your Biz Needs You To Be Less Damsel, More Baddie. You get a secret video sent to your email once a day for 5 days that you can watch at any time. Each video is 10 minutes or less and packed full of a major confidence boost. Enjoy!   Work With Me as Your Marketing Confidence Cheerleader 🍓 Season of Support 🍓 Pep Talk in a Pinch   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter   Follow Me 🍓Follow me on Insta: @marketingconfidencecheerleader 🍓Follow me on TikTok: @confidencecheerleader

I recently celebrated my business’s second birthday. I’m really happy, proud, and grateful to have made it this far- especially in light of the alarming statistic that more than 30% of new businesses fail by their second year.   But, I wanted to give you an honest accounting of what it really took to get here. Sans Instagram filter, sans positive spin, sans boot-strapping nonsense.   So, here’s what it really took, the risks I had to take, and the hardest-won lessons I learned. I share hoping that this can bring you some ease and convince you that:   ✨ You’re not behind, give it time ✨ Your heroes had help ✨ Your mistakes are your biggest teachers Claim Your Evil Queen Era 👑 Sign up for my free 5-day course: Evil Queen Era: Why Your Biz Needs You To Be Less Damsel, More Baddie. You get a secret video sent to your email once a day for 5 days that you can watch at any time. Each video is 10 minutes or less and packed full of a major confidence boost. Enjoy!   Work With Me as Your Marketing Confidence Cheerleader 🍓 Season of Support 🍓 Pep Talk in a Pinch   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter   Follow Me 🍓Follow me on Insta: @marketingconfidencecheerleader 🍓Follow me on TikTok: @confidencecheerleader

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#20 2 Years In: a (Business) Survival Story

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This episode was published on April 21, 2023.

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I recently celebrated my business’s second birthday. I’m really happy, proud, and grateful to have made it this far- especially in light of the alarming statistic that more than 30% of new businesses fail by their second year.   But, I wanted to...

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