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PODCAST · business

The Irresistible Marketing Pod

Welcome to the Irresistible Marketing Pod, the podcast that teaches you how to tap into your emotional power to create magickal, magnetic marketing. Through insights from The Marketing Confidence Cheerleader, real-life marketing examples, & interviews with our favorite wildly successful, wildly radical business wizards, this podcast will soothe and entertain you whilst vanquishing your marketing ick factor. Made with love for small business owners & personal brands in the fields of health, wellness, beauty, social justice, and the creative arts.

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    #101 Wanting Massive Change Requires Massive Change

    Tons more clients, profits, and followers. You thought it just happened by doing the same thing harder? Lol. Babes, multiple systems need an upgrade. And not just your marketing ones.   Work With Me 🍓 Get in Launch Lab 🎉! 🍓 Become a Squad 🎉 member 🍓 Work with me 1:1 with complimentary access to Squad 🎉   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter   Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on LinkedIn 🍓 Follow me on Insta:@marketingconfidencecheerleader 🍓 Follow me on TikTok:@confidencecheerleader 🍓 Follow me on Facebook: @misamessaging Email Me 🍓[email protected]  

  2. 99

    #100 What, Like It's Hard??

    Launching. Stop assuming it’s going to be hard. It could just as easily be easy. 😉😈 Work With Me 🍓 Get in Launch Lab 🎉! 🍓 Become a Squad 🎉 member 🍓 Work with me 1:1 with complimentary access to Squad 🎉   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter   Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on LinkedIn 🍓 Follow me on Insta:@marketingconfidencecheerleader 🍓 Follow me on TikTok:@confidencecheerleader 🍓 Follow me on Facebook: @misamessaging Email Me 🍓[email protected]

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    #99 If you needed $5,000 by Tuesday... What would you do?

    The panic response vs. the grounded CEO one.   Work With Me 🍓 Get in Launch Lab 🎉! 🍓 Become a Squad 🎉 member 🍓 Work with me 1:1 with complimentary access to Squad 🎉   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter   Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on LinkedIn 🍓 Follow me on Insta:@marketingconfidencecheerleader 🍓 Follow me on TikTok:@confidencecheerleader 🍓 Follow me on Facebook: @misamessaging Email Me 🍓[email protected]

  4. 97

    #98 Going Viral for the First Time | ​​Entrepreneur Diaries

    You want the sales, you want the demand, you want the engagement, you want the recognition that you assume going viral entails. But, in reality, many entrepreneurs are unprepared for the actual experience of going viral and how it strains both your business systems AND your emotional coping skills. Here’s how to prepare your systems to accommodate a massive influx of interest. Anxiety from Going Viral is Commonplace References www.netinfluencer.com/content-creators-twice-as-likely-to-experience-suicidal-thoughts-as-general-population-study-finds/ https://youtu.be/_Ah5_nu47u8?si=vWlqRDZ7W0cN85QM   Work With Me 🍓 Becone a Squad 🎉 member 🍓 Work with me 1:1 with complimentary access to Squad 🎉   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter   Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on LinkedIn 🍓 Follow me on Insta:@marketingconfidencecheerleader 🍓 Follow me on TikTok:@confidencecheerleader 🍓 Follow me on Facebook: @misamessaging Email Me 🍓[email protected]

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    #97 Why You Keep Getting the Same Feedback

    When learning a new skill, building a new belief, or developing a new habit, you don’t get to jump right to having it happen on autopilot. Here’s why you need someone in your corner to remind you - over and over again - what you’re building toward.   🍓 Muscle Memory info Work With Me 🍓 Once-a-year membership sale for The Squad 🎉 through Dec. 1 🍓 Work with me 1:1 with complimentary access to Squad 🎉 🍓 Pick my marketing brain over a ☕ Zoom Coffee ☕ (limited to 1 per person)   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter   Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on LinkedIn 🍓 Follow me on Insta:@marketingconfidencecheerleader 🍓 Follow me on TikTok:@confidencecheerleader 🍓 Follow me on Facebook: @misamessaging Email Me 🍓[email protected]

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    #96 Did you factor in fun?

    Engagement with content doesn’t happen without some sort of emotional payoff. Have you factored fun into your marketing strategy? Here’s why you should and how to start if fun feels like a foreign concept.   Head to the blog for the signature content examples discussed in this episode. 🍓The Irresistible Marketing Blog   Work With Me 🍓 Once-a-year membership sale for The Squad 🎉 through Dec. 1 🍓 Work with me 1:1 with complimentary access to Squad 🎉 🍓 Pick my marketing brain over a ☕ Zoom Coffee ☕ (limited to 1 per person)   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter   Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on LinkedIn 🍓 Follow me on Insta:@marketingconfidencecheerleader 🍓 Follow me on TikTok:@confidencecheerleader 🍓 Follow me on Facebook: @misamessaging Email Me 🍓[email protected]

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    #95 Emotionally Preparing to Grow Your Business

    Today’s episode is about how to emotionally prepare to uplevel your business. This was the topic the Squad, my membership for black sheep turned creative entrepreneurs, voted on for our theme for the month of August 2025. With their permission, I’m sharing our masterclass and Q & A with the podcast, because it was just too good not to.    We cover: ✨Why entrepreneurs need a presence practice instead of checking out from their emotions ✨Why lack of clarity is often a sign you need to rest ✨Common blocks for knowing what you want ✨Why desire is uncomfortable for many folks who have been chronically invalidated ✨Why grind=burnout and the rationale behind romanticizing ✨When your inner monologue is holding you back and how to change the story ✨How to build your creativity muscle ✨Why leaders don’t try to do it all alone ✨Creativity as an antidote to feelings of powerlessness and helplessness Let’s dive in.   Work With Me 🍓 Once-a-year membership sale for The Squad 🎉 through Dec. 1 🍓 Work with me 1:1 with complimentary access to Squad 🎉   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter   Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on LinkedIn 🍓 Follow me on Insta:@marketingconfidencecheerleader 🍓 Follow me on TikTok:@confidencecheerleader 🍓 Follow me on Facebook: @misamessaging Email Me 🍓[email protected]  

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    #94 Marketing As Resistance

    Real life examples of marketing so powerful, so radical, so inclusive- it profitably changed the tides of public opinion and norms.   Work With Me 🍓 Join The Squad 🎉 🍓 Work with me 1:1 with complimentary access to Squad 🎉 🍓 Pick my marketing brain over a ☕ Zoom Coffee ☕ (limited to 1 per person)   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter   Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on LinkedIn 🍓 Follow me on Insta:@marketingconfidencecheerleader 🍓 Follow me on TikTok:@confidencecheerleader 🍓 Follow me on Facebook: @misamessaging Email Me 🍓[email protected]   Sources for This Episode Fenty Beauty https://thehoneypop.com/2025/02/20/5-ways-rihannas-brand-fenty-revolutionized-the-beauty-industry/ https://www.vogue.com/article/rihanna-vogue-cover-june-issue-2018?ref=popsugar.com&=___psv__p_44816098__t_w_ https://www.popsugar.com/beauty/fenty-beauty-made-100-million-40-days-44816098  https://www.vogue.co.uk/beauty/article/rihanna-fenty-beauty-diversity  https://www.bbc.com/news/newsbeat-58084543  https://www.elle.com/beauty/makeup-skin-care/a20967710/makeup-companies-40-foundation-shades-fenty-beauty-influence/ https://www.forbes.com/sites/maddieberg/2021/08/04/fentys-fortune-rihanna-is-now-officially-a-billionaire/  https://www.livemint.com/companies/fenty-beauty-rihanna-celebrity-beauty-brand-has-highest-valuation-its-not-hailey-bieber-rhode-selena-gomez-rare-beauty-11748530254494.html  Savage X Fenty / Victoria’s Secret https://girlsunited.essence.com/feedback/news/savage-x-fenty-show/ https://theboar.org/2020/03/downfall-victorias-secret-metoo-movement/ https://www.buzzfeednews.com/article/ellendurney/victorias-secret-accused-of-copying-rihanna-savage-fenty https://www.cnn.com/2020/02/21/business/rise-and-fall-of-victorias-secret https://www.economist.com/business/2025/06/19/victorias-secret-is-struggling-to-reinvent-itself https://girlsunited.essence.com/feedback/news/rihannas-savage-x-fenty-lingerie-line/ https://www.forbes.com/sites/korihale/2021/02/16/rihannas-savage-x-fenty-reaches-1-billion-valuation-in-lingerie-equity/   Patagonia https://www.nytimes.com/2018/05/05/business/patagonia-trump-bears-ears.html https://www.outsideonline.com/outdoor-adventure/environment/big-business-resist?scope=anon https://www.gq.com/story/patagonia-trump-lawsuit-sales-uptick https://www.nytimes.com/2022/09/14/climate/patagonia-climate-philanthropy-chouinard.html https://www.patagonia.com/ownership/ https://eelp.law.harvard.edu/tracker/president-biden-signed-executive-orders-restoring-boundaries-of-bears-ears-and-grand-staircase-escalante-monuments/ https://www.nrdc.org/court-battles/nrdc-et-v-trump-bears-ears   Costco / Target https://www.businessinsider.com/jpmorgan-costco-keeping-dei-despite-trump-executive-orders-2025-1 https://www.diversityresources.com/dei-backlash-or-commitment-what-costco-and-target-reveal/ https://www.marketwatch.com/story/costco-managed-another-month-of-sales-growth-in-april-but-it-marks-a-slowdown-from-march-118d4069 https://www.stlamerican.com/news/national-news/target-sales-down-after-dropping-dei-initiatives https://www.usatoday.com/story/money/2025/03/05/target-fast-40-day-boycott/81592119007/   Fifty Licks https://www.oregonlive.com/portland/2018/06/fifty_licks_ice_cream_truck.html https://www.wweek.com/promotions/2024/07/23/2024-best-of-portland-readers-poll-food/   Studies https://www.unstereotypealliance.org/en/resources/the-business-case-for-inclusive-advertising https://www.unwomen.org/en/news-stories/press-release/2024/09/new-research-proves-that-inclusive-advertising-boosts-sales-and-brand-value https://blog.hubspot.com/marketing/inclusive-marketing

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    #93 How To Convey Expertise with Shaté Hayes

    If your About page is just a bullet point list of your qualifications, you’re leaving money on the table.   In this episode, Shaté Hayes, founder & CEO of Career Steward, Inc., shares practical tips for taking radical ownership of your story and sharing it so powerfully, it blasts open opportunities.   You’ll learn:   🖋️ How to convey expertise- ethically 🖋️ How to identify the strongest parts of your story to share in your marketing 🖋️ How to use data to combat your imposter syndrome 🖋️ Why negative self-talk can sink your messaging 🖋️ How to get better stories 🖋️ How to message through a major career (and identity) change Clear your opportunity blocks! 🍓Check out Shaté’s free resource to help clear opportunity blocks, take action, and love your work again. Follow Shaté 🍓careersteward.co 🍓LinkedIn Work With Me 🍓 Join The Squad 🎉 🍓 Work with me 1:1 🍓 Pick my marketing brain over a complimentary ☕ Zoom Coffee ☕ (limited to 1 per person) Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter  Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on Insta:@marketingconfidencecheerleader 🍓 Follow me on TikTok:@confidencecheerleader Email Me 🍓[email protected]

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    #92 How Long Til They Buy?

    Expecting instant results often betrays a lack of understanding of your buyer’s journey. Here’s why measuring too early will lead you to misinterpret your data.   Work With Me 🍓 Join The Squad 🎉 🍓 Work with me 1:1 🍓 Pick my marketing brain over a complimentary ☕ Zoom Coffee ☕ (limited to 1 per person)   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter

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    #91 The Problem With “Tough Love” Business Coaching

    Coaching is great when it strengthens your ability to trust yourself and your judgement. It’s amazing when it clarifies your wants and needs and expands your capacity to advocate for them. It’s mind-blowing and world changing when it smashes through perceived barriers and limits and empowers you to dream bigger, want more, and believe in your worthiness to receive abundantly. It sucks when there is no concern placed on how it lands. It sucks when there is no accountability for how it’s delivered. So, is your coach empowering you or relegating you to permanent follower status? Let’s get into it.   Free Workshop 🍓Marketing Through Fear of Visibility: How To Emotionally Afford the Cost of Being seen on April 29, 2025 Work With Me 🍓 Join The Squad 🎉 🍓 Work with me 1:1 with complimentary access to Squad 🎉 🍓 Pick my marketing brain over a ☕ Zoom Coffee ☕ (limited to 1 per person)   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter

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    #90 How To Vanquish Salesyness From Your Marketing

    Wrong question. Right question: why are you afraid of selling? Free Workshop 🍓Marketing Through Fear of Visibility: How To Emotionally Afford the Cost of Being seen on April 29, 2025 Work With Me 🍓 Join The Squad 🎉 🍓 Work with me 1:1 with complimentary access to Squad 🎉 🍓 Pick my marketing brain over a ☕ Zoom Coffee ☕ (limited to 1 per person)   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter

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    #89 When Can I Expect Profit?

    Many new entrepreneurs make the mistake of waiting to get help until they see profit… But help is what gets them TO profit faster. Most are estimating 2-3 years on average for a new business to see profit. Do you want to wait that long for the help you know you need NOW? Do you want to wait that long for profit in general? Here’s why getting help now is the financially responsible move. Free Workshop 🍓Marketing Through Fear of Visibility: How To Emotionally Afford the Cost of Being seen on April 29, 2025 Work With Me 🍓 Join The Squad 🎉 🍓 Work with me 1:1 with complimentary access to Squad 🎉 🍓 Pick my marketing brain over a ☕ Zoom Coffee ☕ (limited to 1 per person)   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter

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    #88 Dream Killers

    Defensive marketing doesn’t sell… because you’re speaking to YOUR doubts about your work & sending out “I don’t trust the value of my work!” vibes to potential clients. That’s why it is SO important to have confidantes that will encourage you and feed your motivation and belief- NOT reinforce your fears and doubts. Is your inner circle more Dream Killer or Dream Bringer? Work With Me  🍓 Pick my marketing brain over a ☕ Zoom Coffee ☕ (limited to 1 per person) 🍓 Join The Squad 🎉 🍓 Work with me 1:1 with complimentary access to Squad 🎉   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter    Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on LinkedIn 🍓 Follow me on Insta:@marketingconfidencecheerleader 🍓 Follow me on TikTok:@confidencecheerleader 🍓 Follow me on Facebook: @misamessaging Email Me 🍓[email protected]

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    #87 All It Takes is One Person

    Your work has ripple effects. Every time your marketing touches one person enough to share it with their people, new people are brought into your world. Your next sale is so much closer than you think it is. If you need some encouragement in your entrepreneurship journey, listen to this. Work With Me  🍓 Pick my marketing brain over a ☕ Zoom Coffee ☕ (limited to 1 per person) 🍓 Join The Squad 🎉 🍓 Work with me 1:1 with complimentary access to Squad 🎉   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter    Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on LinkedIn 🍓 Follow me on Insta:@marketingconfidencecheerleader 🍓 Follow me on TikTok:@confidencecheerleader 🍓 Follow me on Facebook: @misamessaging Email Me 🍓[email protected]

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    #86 Why You Can’t "Just Get Over" Your Marketing Blocks

    Are you expecting yourself to “just get over” an emotional reaction that is blocking you from effectively marketing your business? A block you were deeply conditioned to have through lots of painful reinforcement over the years? If so, that is not a fair or realistic expectation. Here’s a much more helpful and effective approach.   Work With Me  🍓 Pick my marketing brain over a ☕ Zoom Coffee ☕ (limited to 1 per person) 🍓 Join The Squad 🎉 🍓 Work with me 1:1 with complimentary access to Squad 🎉   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter    Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on LinkedIn 🍓 Follow me on Insta:@marketingconfidencecheerleader 🍓 Follow me on TikTok:@confidencecheerleader 🍓 Follow me on Facebook: @misamessaging Email Me 🍓[email protected]

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    #85 You Still Gotta Talk To People

    The more you actually talk to your aligned customers, the better your marketing gets. Plus, it’s WAY EASIER to close a new client over an actual conversation than it is to over DMs alone. Work With Me  🍓 Pick my marketing brain over a ☕ Zoom Coffee ☕ 🍓 Join The Squad 🎉 🍓 Work with me 1:1 with complimentary access to Squad 🎉 Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter  Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on Insta:@marketingconfidencecheerleader 🍓 Follow me on TikTok:@confidencecheerleader 🍓 Follow me on Facebook: @misamessaging 🍓 Follow me on LinkedIn Email Me 🍓[email protected]  

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    #84 You Know What To Do, Just Not How To Make Yourself Do It

    You know what you need to do for marketing- or at least you have several ideas about things to try. You know how to Google. You probably have some courses you bought you could probably go watch. But something keeps happening between knowing what to do and actually doing it. Here’s why more information isn’t the answer- and what actually is. Work With Me  🍓 Join The Squad 🎉 🍓 Work with me 1:1 with complimentary access to Squad 🎉 Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter  Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on Insta:@marketingconfidencecheerleader 🍓 Follow me on TikTok:@confidencecheerleader 🍓 Follow me on Facebook: @misamessaging 🍓 Follow me on LinkedIn Email Me 🍓[email protected]

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    #83 Sometimes It IS About The Money

    You don’t have to buy everything your coach says. For example: “it’s never about the money” when someone declines your offer.   It’s OK for your aligned clients not to have access to incredibly privileged sums of money. They deserve help too. They deserve support too.  And from a coach who doesn't accidentally or intentionally shame them for this.   And don’t worry, your clients don’t have to be rich for you to be handsomely paid. You just need a strategy that works for your situation, not a one-size-fits all one. Work With Me  🍓 1:1 🍓 Join The Squad 🎉 🍓 Book a $22 ✨Marketing Audit✨ for some quick wins Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter  Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on Insta:@marketingconfidencecheerleader 🍓 Follow me on TikTok:@confidencecheerleader 🍓 Follow me on Facebook: @misamessaging 🍓 Follow me on LinkedIn Email Me 🍓[email protected]

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    #82 “What Do They Have That I Don’t?”

    We’ve all heard the saying “comparison is the thief of joy” and the online business world is rife with warnings about compare and despair. But when you look at the businesses of those you admire, there is one thing it is helpful to compare. Work With Me  🍓 1:1 🍓 Join The Squad 🎉 🍓 Book a $22 ✨Marketing Audit✨ for some quick wins Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter  Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on Insta:@marketingconfidencecheerleader 🍓 Follow me on TikTok:@confidencecheerleader 🍓 Follow me on Facebook: @misamessaging 🍓 Follow me on LinkedIn Email Me 🍓[email protected]

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    #81 How To Create Ethical Urgency Through Messaging Alone

    Your messaging alone can create enough of an incentive to buy now rather than later (or never). No need for a Cart Close date if you don’t want one. No need to keep slashing your prices or throwing in a bunch of bonus freebies and burning yourself out on delivery. When powerful enough, your messaging alone will do the trick. Here’s how.   Work With Me  🍓 1:1 🍓 Join The Squad 🎉 🍓 Book a $22 ✨Marketing Audit✨ for some quick wins Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter  Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on Insta:@marketingconfidencecheerleader 🍓 Follow me on TikTok:@confidencecheerleader 🍓 Follow me on Facebook: @misamessaging 🍓 Follow me on LinkedIn Email Me 🍓[email protected]

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    #80 Better "What Ifs"

    The “What If?” Game can kill your marketing mojo, if you use it to circle the negativity drain. May I propose 11 way better “what ifs” for entrepreneurs? These “What Ifs” have helped me and countless clients spiral into expansion, opportunity, and joyful growth. Work With Me as Your Marketing Confidence Cheerleader 🍓 Work with me 1:1 🍓 Join The Squad 🎉 🍓 Book a $22 ✨Marketing Audit✨ for some quick wins Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter  Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on Insta:@marketingconfidencecheerleader 🍓 Follow me on TikTok:@confidencecheerleader 🍓 Follow me on Facebook: @misamessaging 🍓 Follow me on LinkedIn Email Me 🍓[email protected]

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    #79 What happens when you 10x your price?

    You could triple your sales. Or even better. It happened to me. BUT only after I did a lot of inner work to bring my body, belief system, and trust in the value of what i was providing on board with the new price. Here are the dirty details that usually get left out of stories such as these. In other words: the stuff we don’t talk about nearly enough when it comes to pricing.   Work With Me as Your Marketing Confidence Cheerleader 🍓 Work with me 1:1 🍓 Join The Squad 🎉 🍓 Marketing Plans for Launches & Leveling Up 🍓 Book a $22 ✨Marketing Audit✨ for some quick wins Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter  Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on Insta:@marketingconfidencecheerleader 🍓 Follow me on TikTok:@confidencecheerleader 🍓 Follow me on Facebook: @misamessaging 🍓 Follow me on LinkedIn Email Me 🍓[email protected]

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    #78 Avoiding Avoidance

    Know you should be working on your marketing, but can’t seem to make yourself? Here’s what could be the culprit, and what to do about it.   Work With Me as Your Marketing Confidence Cheerleader 🍓 Work with me 1:1 🍓 Join The Squad 🎉 🍓 Book a $22 ✨Marketing Audit✨ for some quick wins Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter  Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on Insta:@marketingconfidencecheerleader 🍓 Follow me on TikTok:@confidencecheerleader 🍓 Follow me on Facebook: @misamessaging 🍓 Follow me on LinkedIn Email Me 🍓[email protected]

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    #77 How to Actually Get Business from LinkedIn (Yes, YOU Coaches & Creatives!) with Mollie Lo

    Hold up, there is a fun (& lucrative) side to LinkedIn!   But if your LinkedIn Profile is a holdover from your sanitized corporate days, it’s likely you don’t know it yet.   In this episode of The Irresistible Marketing Pod, LinkedIn Business Coach Mollie Lo, CEO of LoTUS Mentoring, shares how coaches, creatives, & small business rebels can master personality-packed LinkedIn posting to draw in organic leads.  And no, you don’t have to post any memes or inspirational quotes.    5 Day LinkedIn Challenge 🍓”The 5-Day LinkedIn Challenge is designed exclusively for coaches and online service providers like you! This isn’t just to teach you — it’s to truly give you the strategies and concepts so you can apply them immediately. You’re walking away from the challenge with the framework to TRULY elevate your LinkedIn strategy to monetize your online presence. Because at the end of the day, you are my people if you’re not afraid to say you want to make a shit ton of money in your business. If you’re over the Facebook and Instagram hype and are ready to level up, join us for the 5-Day LinkedIn Challenge today.” - Mollie   Follow Mollie 🍓LinkedIn Work With Me as Your Marketing Confidence Cheerleader 🍓Book a complimentary ✨Marketing Audit✨ for some quick wins 🍓 Work with me 1:1 🍓 Join The Squad 🎉 🍓 Get a fabulous website Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter  Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on Insta:@marketingconfidencecheerleader 🍓 Follow me on TikTok:@confidencecheerleader Email Me 🍓[email protected]

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    #76 Long Shot Lore | Entrepreneur Diaries

    In this entry of my Entrepreneur Diaries, I spill on the unconventional, delulu thoughts that bolster my business. Work With Me as Your Marketing Confidence Cheerleader 🍓Book a complimentary ✨Marketing Audit✨ for some quick wins 🍓 Work with me 1:1 🍓 Join The Squad 🎉 🍓 Get a fabulous website Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter  Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on Insta:@marketingconfidencecheerleader 🍓 Follow me on TikTok:@confidencecheerleader Email Me 🍓[email protected]

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    #75 Copywriting For Relationship-Building with Melissa Esmeralda

    A blank page. Name something scarier for a heart-centered entrepreneur! At the start of writing a sales page, an email campaign, a carousel- this is where many get caught up in their heads and ghost on their marketing before they even write a single word.   But copywriting is also an incredible opportunity to forge a powerful connection with other humans. Create common ground, build trust, and warm up an audience to become (happily) paying customers.   Here’s the thing: AI could neverrr create the kind of human connection possible with copywriting that comes from the heart. The trick is using data to direct that storytelling flair.    Copywriter & Marketing Strategist Melissa Esmeralda shares how to study your ideal client, your audience, and your own story to craft the most compelling sales pages, email marketing, and funnels. Boost that open rate! 🍓Snag Melissa’s 10 Subject Line Formulas for Attention-Grabbing Emails Follow Melissa 🍓MEOMarketingGroup.com 🍓@meomarketinggroup on Instagram & LinkedIn Work With Me as Your Marketing Confidence Cheerleader 🍓Book a complimentary ✨Marketing Audit✨ for some quick wins 🍓 Get a fabulous website 🍓 Work with me 1:1 🍓 Join The Squad 🎉 Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter  Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on Insta:@marketingconfidencecheerleader 🍓 Follow me on TikTok:@confidencecheerleader Email Me 🍓[email protected]

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    #74 The Formality Trap

    Erring on the side of formality in your marketing copywriting is not the safe choice you think it is. Here’s why your humanity is a bigger selling point than your “professionalism.”   Make 2025 the year your website finally starts pulling in sales while you sleep! 🍓The Website Bundle- 11% off   Work With Me as Your Marketing Confidence Cheerleader 🍓 Work with me 1:1! 🍓 Join The Squad 🎉    Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter    Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on Insta:@marketingconfidencecheerleader 🍓 Follow me on TikTok:@confidencecheerleader   Email Me 🍓[email protected]

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    #73 Getting Rich = Revolution, And I Love That For Us | Entrepreneur Diaries

    Dear Small Business Owners, Solopreneurs, & Creatives Who Help To Make the World More Just, Beautiful, & Healthy Through Your Work,   I want you to get great at marketing so you can get rich. Not just because you deserve to (you do) but so your brilliance can be freed up to address more than just survival.   Self-sacrifice and self-deprecation keep us weakened and distracted. Let’s do the opposite. Cuz  here’s what that would mean for the world.   Work With Me as Your Marketing Confidence Cheerleader 🍓 Join The Squad 🎉 Annual membership is 25% off + December 2024 FREE if you check out by Dec. 2, 2024. (The equivalent of 4+ months free access!) 🍓 Work with me 1:1!   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter    Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on Insta:@marketingconfidencecheerleader 🍓 Follow me on TikTok:@confidencecheerleader   Email Me 🍓[email protected]

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    #72 How To Stop Settling In Your Business

    Slow your roll, babe. You’re skipping some steps before you can even  KNOW that you’re not settling in your business. Step 1: learn how to be present, Step 2: clarify your vision, Step 3: have boundaries with others, Step 4: have boundaries with yourself. Here’s how.   Work With Me as Your Marketing Confidence Cheerleader 🍓Enroll in Business Boundaries Course- it’s $9.99 if you register by Monday, Oct. 21, 2024 then it’s $19.99 until cart closes on Tuesday, Oct. 29, 2024. 🍓 Work with me 1:1! 🍓 Join The Squad 🎉   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter    Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on Insta:@marketingconfidencecheerleader 🍓 Follow me on TikTok:@confidencecheerleader   Email Me 🍓[email protected]

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    #71 Business Boundaries

    When people come to me for marketing help because they feel like they’ve tried everything and nothing has worked yet, I often find that they’ve skipped a really important prerequisite: business boundaries. Here’s how I can tell.   Work With Me as Your Marketing Confidence Cheerleader 🍓Enroll in Business Boundaries Course- it’s free if you register by Monday, Oct. 14th, 2024 then it’s baddie-on-a-budget pricing until cart closes on Tuesday, Oct. 29, 2024. 🍓 Work with me 1:1! 🍓 Join The Squad 🎉   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter    Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on Insta:@marketingconfidencecheerleader 🍓 Follow me on TikTok:@confidencecheerleader   Email Me 🍓[email protected]

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    #70 Ice Cream or Chili Pepper?

    Consent & confidence are essential ingredients for radically successful, radically ethical marketing. Here's how we center consent and practice building confidence in my Marketing Confidence Confidence Cheerleading programs and why this method helps clients finally stop underpricing.   Work With Me as Your Marketing Confidence Cheerleader 🍓 Work with me 1:1! 🍓 Join The Squad 🎉   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter    Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on Insta:@marketingconfidencecheerleader 🍓 Follow me on TikTok:@confidencecheerleader   Email Me 🍓[email protected]  

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    #69 A Case of the Bad Ads & the Compare and Despair Trap | Entrepreneur Diaries

    My no good very bad case of bad ad-fluenza and resulting compare & despair. And what I did to shake myself out of it.   Work With Me as Your Marketing Confidence Cheerleader 🍓 Work with me 1:1! 🍓 Join The Squad 🎉   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter    Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on Insta:@marketingconfidencecheerleader 🍓 Follow me on TikTok:@confidencecheerleader Email Me 🍓[email protected]

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    #68 The Courage To Narrow It Down with Monique the Money Coach

    Appealing to everyone at once is a skill exactly 0 people have mastered.   But when we take the entrepreneurship plunge, our brains sometimes trick us into thinking that having broad appeal is the safest way to do marketing.   Unfortunately, the more we try to target our messaging to everyone, the less our ideal customers realize that we’re talking to them and that they are, in fact, our ideal customers.   So, we have to trust that narrowing it down is the right move.   That’s why getting specific about what you want to offer to whom requires a lot of courage, confidence, and trust. Which is one of the main things savvy entrepreneurs seek support with when they work with me as their Marketing Confidence Cheerleader.    And when asked the right questions, many folks surprise themselves with the realization that they have a lot more clarity on their ideal customer than they thought they did. And that gives them a whole lot of tailored, specific, powerful messaging for their marketing. Because they know exactly who to picture they’re talking to when crafting their marketing.   Squad 🎉 member Monique The Money Coach generously allowed me to demo what Marketing Confidence Cheerleading is like by recording our session for the podcast. As you’ll hear, narrowing it down is often a springboard for creativity.   Work With Me as Your Marketing Confidence Cheerleader 🍓 Seize one of the last spots to work with me 1:1 in 2024! 🍓 Join The Squad 🎉   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter    Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on Insta:@marketingconfidencecheerleader 🍓 Follow me on TikTok:@confidencecheerleader   Email Me 🍓[email protected]   Work With Monique 🍓Speed up hitting those financial milestones with Monique’s gentle, nonjudgmental 1:1 coaching   Follow Monique 🍓moniquethemoneycoach.com 🍓@moniquethemoneycoach on Instagram

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    #67 Shameless Marketing (The Good Kind)

    The most powerful marketing I’ve ever seen or made alleviates shame. There’s no manufactured problem to fix so I can sell you a cure. Instead, in the marketing, we dismantle the narrative of the problem.   Work With Me as Your Marketing Confidence Cheerleader 🍓 Seize one of the last spots to work with me 1:1 in 2024! 🍓 Join The Squad 🎉   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter    Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on Insta:@marketingconfidencecheerleader 🍓 Follow me on TikTok:@confidencecheerleader Email Me 🍓[email protected]  

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    #66 Anxiety Doesn't Mean You Made a Mistake

    What if, as an entrepreneur, anxiety was friend, not foe? Innovative entrepreneurs blaze trails that haven’t been traversed before- which makes unfamiliarity and uncertainty constant bedfellows. Anxiety is natural, but it doesn’t mean you made a mistake. In fact, it often carries important clarity should you get curious enough to explore.   Work With Me as Your Marketing Confidence Cheerleader 🍓 1:1 Support 🍓 Join The Squad 🎉   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter    Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on Insta:@marketingconfidencecheerleader 🍓 Follow me on TikTok:@confidencecheerleader Email Me 🍓[email protected]

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    #65 My First $10K Month | Entrepreneur Diaries

    July 2024 was my first $10K+ profit month. It’s a moment. It’s that goal number you hear about so much on the online coachisphere. And, to be real, I don’t feel how I thought I would when I hit it. I’m gonna publicly take inventory. A) To help it sink in for myself that: dang, I did that. B) To light the path for those coming after. C) To help you steer clear of some of the obstacles that I smacked right into.   Work With Me as Your Marketing Confidence Cheerleader 🍓 Join The Squad 🎉 🍓 1:1 Support   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter    Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on Insta:@marketingconfidencecheerleader 🍓 Follow me on TikTok:@confidencecheerleader Email Me 🍓[email protected]

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    #64 Stop Marketing To Your Critics

    Who are you picturing when crafting your marketing? It better not be your critical parent or ex, your skeptical friend, or that boss who fired you way back when. If it is… we can tell. And it doesn’t make us want to buy. Here’s how to fix it.   Work With Me as Your Marketing Confidence Cheerleader 🍓 Join The Squad 🎉 and get the bonus 30 days of content prompts when you join in July 🍓 Register for a *free* Breathwork & Marketing Confidence Cheerleading Session on July 19th- in collaboration with Mica Winegarden, The Burnout Fairy 🧚 🍓 1:1 Support   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter    Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on Insta:@marketingconfidencecheerleader 🍓 Follow me on TikTok:@confidencecheerleader  

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    #63 I Made This | Entrepreneur Diaries

    The tale of how a black sheep screw-up found(ed) her Squad 🎉 & built the business of her dreams.   Work With Me as Your Marketing Confidence Cheerleader 🍓 Join The Squad 🎉 and get the bonus 30 days of content prompts when you join in July 🍓 1:1 Support   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter   Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on Insta:@marketingconfidencecheerleader 🍓 Follow me on TikTok:@confidencecheerleader

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    #62 Marketing with the Witch Wound with Faelan Shiva

    What if this marketing anxiety… isn’t yours?   A lot of us can easily point to a place in our lineage where it was *very* unsafe to be seen as successful, wealthy, or powerful- especially those of us who were purposefully, historically marginalized, oppressed, and disempowered.   And if we’re on the witchy end of things, we don’t have to peer very far back into history to see the horrific things that were done to those who were suspected of witchcraft.   Our bodies carry the memories of when owning our power was dangerous. When being seen was dangerous. When refusing to conform was risky AF.   Fast forward to today when you’ve opened a business and need to sell your stuff to pay your bills and fund the happy, fulfilling life you want. You know you have to tell people about your offers in order for them to buy them… and your system is thrown into turmoil. Marketing is how you’ll achieve financial safety- but marketing makes your body react like it’s in imminent danger. Woof, it is hard to sell from that energy.   But don’t despair witches & folks with generational trauma around money: you get to bring your body on board with a new definition of safety: you get to trust yourself to handle whatever comes your way with grace. Which means, you can allow yourself to be seen- really seen- on purpose, and still be safe.   I’m so grateful to Squad 🎉 member Faelan Shiva for hopping on the pod to discuss her own journey with marketing with the witch wound and how finding supportive community in The Squad utterly changed the game for her.    We discuss:   🍎 How to figure out your aligned clients when you could help everybody 🍎 Finding your special sauce 🍎 Marketing 1:1s 🍎 Crafting a free masterclass as a lead magnet 🍎 How to differentiate from spiritually abusive practitioners   Enjoy! Register for The Squad 🎉 Open House 🍓RSVP for Squad Cheerleading on June 28, 2024   Work With Faelan 🍓Register for the free masterclass: The Love Language of Your Venus Sign on July 2 🍓Living The Sacred Wheel Mentorship 🍓1:1 Astrology Reading   Follow Faelan 🍓roseofvenus.com 🍓@FaelanShiva on Instagram   Work With Me as Your Marketing Confidence Cheerleader 🍓 1:1 Support 🍓 Join The Squad   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter   Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on Insta:@marketingconfidencecheerleader 🍓 Follow me on TikTok:@confidencecheerleader

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    #61 So You Want To Go Viral with Alyssa Zander

    Can you emotionally handle going viral? So many want to go viral, so few are ready.   I’ve got the perfect guest to give you the inside scoop on what it’s like to go viral many, many times over. Friend of the show and returning guest Alyssa Zander graciously dropped by The Irresistible Marketing Pod to share her personal experience with being seen by literally millions and millions of people and how she updated her self-care, boundaries, and reactions to be able to handle it.   We discuss:   🌳 The emotional experience of going viral 🌳 Why slow growth can be a blessing 🌳 How to handle trolls 🌳 How to tell the difference between haters hating & valid criticism 🌳 Social media boundaries 🌳 Why followers ≠ dollars 🌳 Why looking into which content “converts” isn’t as meaningful when your typical buyer journey is a slow burn lurk   Alyssa is a Codependency & Relationship Coach, host of the wildly popular Codependency Alchemy: The Podcast, and author of my favorite book of poetry: Healing The Mother Wound With Mother Earth. Enjoy the episode!   Work With Alyssa 🍓Get 10% off Codependency Alchemy: The Membership   Follow Alyssa 🍓Substack 🍓Listen to Codependency Alchemy: The Podcast wherever you enjoy your podcasts 🍓@alyssaaazander on TikTok, Instagram, & YouTube   Come to The Squad 🎉 Open House! 🍓Register for free   Work With Me as Your Marketing Confidence Cheerleader 🍓 1:1 Support 🍓 Join The Squad   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter   Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on Insta:@marketingconfidencecheerleader 🍓 Follow me on TikTok:@confidencecheerleader  

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    #60 Just Because You Can Doesn't Mean You Should

    It’s not about what you can do. You can do lots of things. Building your business around what you want to do is a much more effective strategy. Here’s why.   Come to The Squad 🎉 Open House! 🍓Register for free   Work With Me as Your Marketing Confidence Cheerleader 🍓 1:1 Support 🍓 Join The Squad   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter   Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on Insta:@marketingconfidencecheerleader 🍓 Follow me on TikTok:@confidencecheerleader  

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    #59 When Explaining Value Isn't Working

    If potential customers are questioning the value of what you offer, your first question should be whether you have communicated the value of your work… to yourself. I can teach you all the marketing tactics, but they won’t ring true unless you walk the talk and treat your own work like it’s valuable.   Work With Me as Your Marketing Confidence Cheerleader 🍓 1:1 Support 🍓 Join The Squad   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter   Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on Insta:@marketingconfidencecheerleader 🍓 Follow me on TikTok:@confidencecheerleader  

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    #58 Breakdown Before Breakthrough: The Money Edition with Selomé Samuel

    “If you want to light all your money shit on fire, start a business.” Truer words, right? 😅   It turns out, there is often a lot of grief involved in getting your nervous system ready to welcome in a ton of money from your work… Especially if you inhabit an identity that has typically been paid a lot less than your white male colleagues for the same work.   And there is nothing like opening a business and having to literally name your price to bring the money wounds you didn’t even know you had to light.   Money Coach Selomé Samuel and I get into the crying-on-the-floor moments that are an often necessary part of the healing process in our relationships with money.   If you struggle with pricing, saying no to pro bono work, or live in fear of being referred to as “expensive” you do not want to miss this episode.   Work With Selomé 🍓 FREE Masterclass: Transform Your Money Beliefs Follow Selomé 🍓 netpositivecoaching.co 🍓 @netpositivemoney on Instagram   Work With Me as Your Marketing Confidence Cheerleader 🍓 1:1 Support 🍓 Join The Squad   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter   Follow Me 🍓 Follow me on YouTube: @marketingconfidencecheerleader 🍓 Follow me on Insta: @marketingconfidencecheerleader 🍓 Follow me on TikTok: @confidencecheerleader  

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    #57 Upleveling My Relationship With Control | Entrepreneur Diaries

    Today is a more personal episode. My business is in a moment of rapid acceleration and I want to document what it’s like for myself and for you. Business and life go soooo much easier when you relinquish control over what you don’t have control over. Namely: other people. You only get to control you, boo! And that’s challenge enough.   Work With Me as Your Marketing Confidence Cheerleader 🍓 1:1 Support 🍓 Join The Squad   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter   Follow Me 🍓 Follow me on YouTube: @marketingconfidencecheerleader 🍓 Follow me on Insta: @marketingconfidencecheerleader 🍓 Follow me on TikTok: @confidencecheerleader

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    #56 Trauma-Informed Money Manifestation with Samara Kasai

    Manifestation is hot right now. From top business coaches to celebrities to mental health professionals, it seems like everyone is talking about it.   On the one hand, I love it because learning about manifestation has helped me to envision a bigger and better life than I realized was possible for me.   On the other hand, many popular teachings about manifestation often skirt or go full-on toxic positivity- often assigning individual blame to systemic problems. This, I don’t like.   When it comes to money, those of us who inhabit identities that have been historically shut out of wealth tend to have a lot of belief-building to do around our ability to earn a living without working ourselves into the ground or accepting a deeply unfair exchange for our labor. For those of us working through our money issues as we build businesses, I believe money manifestation can be both a hugely helpful tool and a deeply problematic way to blame ourselves for money wounds- depending on how you look at it.   The brilliant Samara Kasai stopped by The Irresistible Marketing Pod to help me sort through the nuance of how to use manifestation in a way that helps rather than hurts. The founder of Kasai Thrive, Samara (they/them) is a Manifestation & Business Coach and Self-Healing Mentor with a unique, trauma-informed approach. I am so grateful to them for sharing their wisdom and I know you’ll love this episode as much as I do.   Work With Samara 🍓 Exhale Scarcity, Inhale Abundance: Free Breathwork + Meditation Bundle! 🍓Moody & Magnetic Follow Samara 🍓On Instagram as @samarakasai 🍓 Cozy Co-Creation Podcast Work With Me 🍓Register for What’s Working Week 🍓 Join The Squad 🎉 Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter Follow Me 🍓 Follow me on YouTube: @marketingconfidencecheerleader 🍓 Follow me on Insta: @marketingconfidencecheerleader 🍓 Follow me on TikTok: @confidencecheerleader

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    #55 Stop Skipping Stating The Obvious In Your Messaging

    Don’t assume that because it’s obvious to you, it’s obvious to them. Effective messaging usually requires you to spell it out. Oh, and be careful not to speak at a 400 level when new customers need 101. Work With Me as Your Marketing Confidence Cheerleader 🍓 Get a 🔥 Brand Story 🍓 Join The Squad 🎉 (50% off right now!)   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter   Follow Me 🍓 Follow me on YouTube: @marketingconfidencecheerleader 🍓 Follow me on Insta: @marketingconfidencecheerleader 🍓 Follow me on TikTok: @confidencecheerler  

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    #54 The Challenge of Simplicity

    Simplicity - both in terms of brevity & removing complexity - is a messaging skill you’ll need to invest in one way or another. It’s the difference between spray & pray marketing and marketing that hits bullseye after bullseye. Work With Me as Your Marketing Confidence Cheerleader 🍓 Get a 🔥 Brand Story 🍓 Join The Squad 🎉   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter   Follow Me 🍓 Follow me on YouTube: @marketingconfidencecheerleader 🍓 Follow me on Insta: @marketingconfidencecheerleader 🍓 Follow me on TikTok: @confidencecheerleader   Sources of The Stats I Reference In This Episode 🍓Lindgaard, G., Fernandes, G., Dudek, C., & Brown, J. M. (2006). Attention web designers: You have 50 milliseconds to make a good first impression! Behaviour & Information Technology, 25(2), 115–126. https://doi.org/10.1080/01449290500330448 🍓Laja, P. (2022, December 16). 10 Useful findings about how people view Websites. CXL. https://cxl.com/blog/10-useful-findings-about-how-people-view-websites/ 🍓Fitzgerald, A. (2021, December 22). What Is the Average Time Spent On a Website? [+ How to Improve It]. HubSpot. https://blog.hubspot.com/marketing/chartbeat-website-engagement-data-nj

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    #53 Violent Confirmations: How To Write a Not-Boring Email with Peya Robbins

    Imagine: replies to every email blast, clients regularly sharing your missives to their entire networks, sky-high open rates… These results - ones email marketers dream of, mind you - are just a regular day in the life operations specialist extraordinaire Peya Robbins, author of Violent Confirmations- a daily throat-punch of love straight to your inbox. In this episode of The Irresistible Marketing Pod, she shares exactly how she does it and how you can too. Work With Peya 🍓 Sign up for Violent Confirmations 🍓Specials for Irresistible Marketing Pod listeners - make sure you check out the Strategic Ops Scan: a 90-minute workshop to review your business, uncover strengths, and identify opportunities. Implementation happens on that call in real time, and you get a report afterward with our findings.    Follow Peya 🍓PeyaRobbins.com 🍓LinkedIn 🍓On Instagram as @peypeytheva   Work With Me as Your Marketing Confidence Cheerleader 🍓 Get a 🔥 Brand Story 🍓 Join The Squad 🎉   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter   Follow Me 🍓 Follow me on YouTube: @marketingconfidencecheerleader 🍓 Follow me on Insta: @marketingconfidencecheerleader 🍓 Follow me on TikTok: @confidencecheerleader  

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    #52 How To Stop a Business Doom Spiral with Tiffany Cheung

    Tiffany Cheung, hero to business witches everywhere, shares how to get out of a business/money anxiety doom spiral. If you’re in a moment of doubt about your business, listen to this for the antidote.   The episode of The Social Reset we reference where Tiffany shares how she turned a flopped launch around. 🍓 *vulnerable share* How I Turned a Failing Mastermind Launch Around {Mastermind Re-Launch Lessons}   Work With Tiffany 🍓 FREE Sales Call Training 🍓 Magic Mind   Follow Tiffany 🍓 tiffanycheung.co 🍓 @tiffanycheung.co on Instagram   Work With Me as Your Marketing Confidence Cheerleader 🍓 Get a 🔥 Brand Story 🍓 Join The Squad   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter   Follow Me 🍓 Follow me on YouTube: @marketingconfidencecheerleader 🍓 Follow me on Insta: @marketingconfidencecheerleader 🍓 Follow me on TikTok: @confidencecheerleader

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ABOUT THIS SHOW

Welcome to the Irresistible Marketing Pod, the podcast that teaches you how to tap into your emotional power to create magickal, magnetic marketing. Through insights from The Marketing Confidence Cheerleader, real-life marketing examples, & interviews with our favorite wildly successful, wildly radical business wizards, this podcast will soothe and entertain you whilst vanquishing your marketing ick factor. Made with love for small business owners & personal brands in the fields of health, wellness, beauty, social justice, and the creative arts.

HOSTED BY

Isa Gautschi, The Marketing Confidence Cheerleader & owner of M.Isa Messaging

CATEGORIES

Frequently Asked Questions

How many episodes does The Irresistible Marketing Pod have?

The Irresistible Marketing Pod currently has 50 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is The Irresistible Marketing Pod about?

Welcome to the Irresistible Marketing Pod, the podcast that teaches you how to tap into your emotional power to create magickal, magnetic marketing. Through insights from The Marketing Confidence Cheerleader, real-life marketing examples, & interviews with our favorite wildly successful, wildly...

How often does The Irresistible Marketing Pod release new episodes?

The Irresistible Marketing Pod has 50 episodes. Check the episode list to see recent publication dates and frequency.

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You can listen to The Irresistible Marketing Pod on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts The Irresistible Marketing Pod?

The Irresistible Marketing Pod is created and hosted by Isa Gautschi, The Marketing Confidence Cheerleader & owner of M.Isa Messaging.
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