20 Billion Dollars Worth of Strategic Persuasion

from Practical Eloquence podcast · host Jack Malcolm

When NASA considered how to get a man to the moon, it took two years of persuasion to settle on the right approach. This fascinating story contains useful lessons for anyone trying to sell a new idea in a large organization.

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This episode is 17 minutes long.

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This episode was published on May 8, 2019.

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