#20 - Hoe je business- en marketingstrategie optimaal op elkaar afstemt (met Robert van Geenhuizen)

from B2B Breindump · host Denny van Veen | Foeter

Hoe stem je je business- en marketingstrategie op elkaar af? Robert Van Geenhuizen deelt zijn Strategy Fit Finder en legt uit waarom je juist nu moet kiezen tussen marketingstrategieën. Meer tools en data leiden niet automatisch tot betere resultaten!In deze aflevering spreken Denny en Robert over:02:15 - De paradox van exponentieel meer marketingtools maar niet exponentieel betere resultaten06:30 - Waarom kiezen tussen marketingstrategieën noodzakelijk is geworden10:45 - De Marketing Strategy Toolkit uitgelegd15:20 - De vier strategische speelvelden op basis van marktvoorspelbaarheid en -maakbaarheid22:40 - Hoe je stakeholders betrekt bij je marketingstrategie28:15 - De specifieke uitdagingen voor B2B marketing34:50 - Praktische tips om je marketingstrategie af te stemmen op je businessdoelenLinks en bronnen:Uitgebreide uitleg overde vier marketingstrategie blueprints: https://gamma.app/docs/De-vier-fundamentele-marketingstrategie-blueprints--111r1qyvm3qllfv?mode=docOntdek jouw blueprint: https://www.marketingvliegwiel.com/strategiearchetypeFrankwatching Artikel: https://www.frankwatching.com/archive/2025/04/22/marketingstrategie-kiezen-handig-model/⁠Gasten:Robert Van Geenhuizen - Marketing Strateeg en ontwikkelaar van de Vliegwiel Marketing MethodeHost: Denny Van VeenIntro: ⁠⁠Stylish Rock - Intro Only (Hot and Dangerous)⁠⁠ van ⁠⁠BrightestAvenue⁠⁠.

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#20 - Hoe je business- en marketingstrategie optimaal op elkaar afstemt (met Robert van Geenhuizen)

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