20: How Knowing The Brand Can Replace The Brief

Corey Ostler, EKR’s Art Director, joins Camden on today’s episode of Brands & Campaigns to discuss A&W’s campaign that offered free root beer to centenarians for life and reflect on the insights Jonathon Spalding from Cornett shared in the previous episode. They touch on all aspects of this campaign’s creative process, such as the role of creative briefs, how A&W was able to use centenarians to appeal to the younger generation and the campaign’s comedic elements. Listen to our episode with Jonathon Spalding! If you have an idea for a creative campaign that we should cover or would like to be a guest on the podcast, please email [email protected].