#20 How to Scale Your eCommerce Company to 7-Figures through Authenticity & Guerrilla Marketing (Jaya Halepete Iyer, Founder of Svaha)

She scaled to 7-figures in eCommerce. There are 10’s of millions of eCommerce websites in the US but supposedly only 7% generate $1M+ ARR. Meet Jaya Halepete Iyer, the founder of Svaha. She’s a part of the 7%, which a fraction of that is owned by womxn entrepreneurs. Jaya’s story resonated so much with me because my former company that exited was in eCommerce. We often talk about how “easy” it is to start an eCommerce company and that’s correct. However, do you know how HARD it is to scale?! eCommerce is one of the most saturated markets and unless you’re able to cut through the noise, scaling is an uphill battle. Here’s what you’ll learn from Jaya: How she grew 250% in year 1 and scaled to $1M by year 3. How she targeted a specific yet mighty niche of customers who became an army of advocates that led to brand collaborations. How she scaled authenticity through guerrilla marketing and word of mouth. And more... Special Shout out to Get Sh!t Done Comrades AppSumo for sponsoring this episode and getting in the trenches to support womxn entrepreneurs. Enjoy 10% using code https://social.appsumo.com/getshitdone  Tools mentioned:  GigGrove: eCommerce Platform SyncSpider: App Integration & Automation  Subscribe & Rate Now. #getsshitdonepodcast Learn More About the Get Sh!t Done: shegetsshitdone.com Have feedback, a show topic you want us to cover, or just want to say hi: [email protected]