20:{Interview} Bootstrapping a Successful E-Commerce Business with Erin Mehagan

Text me!In today's episode, Erin Mehagan and I discuss her journey of bootstrapping her e-commerce business, Livi Lu Lane,  into the success it is today!  Erin was a frustrated consumer turned entrepreneur after pregnancy and nursing changed her body. She wanted her shape back but felt forced to choose between plastic surgery or living with bras and clothes that didn’t fit. Erin decided to both accept her body and not accept the limited options available and set out to design solutions that empower women to create the shape they want without surgery. She lives in Greenville, SC with her husband, three daughters, and high-maintenance cat.You can find Erin HERE This is an episode that you do not want to miss!Also, if you haven't already done so already, follow the podcast. I'm adding a bunch of bonus episodes to the feed and, if you're not following, there's a good chance you'll miss out. Subscribe to my weekly newsletter HEREThanks for listening! Company Links:www.livilulane.comInstagram: @livilulanefacebook.com/livilulanepinterest.com/LiviLuLaneTikTok: @livilulaneYouTube: https://www.youtube.com/channel/UC4ZIxW72X4PIvpWlBJ50lvASupport the showLINKS TO FREEBIES BELOW: WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE If you are interested in sponsoring the show, send me a DMABOUT THE HOST: Former Executive Recruiter turned Digital Marketing Expert & Entrepreneur.  I'm here to show you that you can do it too! I help small business owners to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Caroline Pennington Show Podcast and in 2025 I launched my Digital Marketing Agency called CPM. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara. This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.Let's connect further!!LinkedIn HERE IG @cpennington55 FB HEREChilledVino HERE