20 Local Marketing Methods Besides SEO or PPC

When I was just starting out - I walked around Uptown Minneapolis with flyers I designed, I traded services for a spot in a local magazine, I asked on my personal facebook “who needs a website?” I did free work for local non-profit organizations. Be SCRAPPY. Combine... be creative, and don’t just take expert advice, think critically. Local marketing is more of a combination lock than a key lock or a door you can brute force open. Posts on Google My BusinessTruck WrapsYard SignsEvent Marketing - attending festivals, contents, seasonal events, creating events, and sponsoring events.Referral Systems (calendar reminders to yourself, documented 10% agreements with ‘competitors’, rewarding adjacent providers, BNI and similar) Facebook + Instagram - regular posting + talking head videos  (are you their local expert?), tagging referral partners. Don’t underestimate asking for business on your personal social pages.Testimonial Videos A Brand Video… storytelling 1-2 minutesREVIEWS on Facebook and Google My BusinessLinkedin - being the local expert and engaging people. Linkedin - reaching out to ideal prospects and providing value.A big-ass sign on the front of your buildingRadio spotsBillboardCold callingLetter campaign or direct mail Speaking at organizations, and events.P.R. / Doing something newsworthy / connecting with local media production teams and personalities. Utilizing InfluencersFlyers, business cards, spread it to the people that would be your customers. Where do they hang out, who owns their attention? (Influencers + Events + Social Media + Referral Systems = Magic?)