PODCAST · business
Roofing Podcast: Hook Better Leads
by Tim Brown
✔ Only for roofers and other contractors✔ Amazing tips for hooking better leads✔ Leadership, tools, and mindset as well!
Episodes
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What Do Northern Roofers Do During the Winter?
Guests: Pavel — Owner, Pasco Construction & Revision European Windows Dan — Sales Manager, Pasco Construction & Revision European Windows Guest Links: Website: https://revisionwindows.com How do roofers stay busy in a northern winter? A company that’s survived 17 of them breaks it down. It’s Owl...
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The Hidden Lead Leak Could Double Your Net Profit (w/ Trent Lowenstein of Next Level Pros)
Guest: Trent Lowenstein — Coach, Next Level Pros | Host, Trent and Friends Podcast Guest Links: Website: https://gonextlevelpros.com You might be one or two jobs away from doubling your net profit. The leak is between booked and sat. Trent Lowenstein from Next Level Pros joins Tim to diagnose Owl...
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How to Offer Financing Without Making It Awkward
Guest: Jeff Cronin — Founder, Primetime Consulting | Close Like Cronin Guest Links: Skool: Close Like Cronin | Instagram & Facebook: Jeff Cronin Homeowners aren't picking your competitor because they like them more. They're picking whoever offered financing. Jeff Cronin trains plumbing, HVAC, and...
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Nayt Pingry on Selling $1M in first 3 Mo at Owl Roofing
Guest: Nayt Pingry — Sales, Owl Roofing Guest Links: Website: https://owlroofing.com $1 million in roofing sales in three months, 80% retail, in a market where everyone is still chasing insurance. Nayt Pingry started as a graphic designer on the back end of roofing companies, worked his way up to...
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We Started a Roofing Company in a Down Market… Here’s What Happened
Guest: Noah Berglin — Co-Founder, Owl Roofing Guest Links: Website: https://owlroofing.com A year ago he said don't join the roofing industry. Now he runs a roofing company. Real numbers, no spin. Noah Berglin came on this podcast a year ago and vented about how rough it was to be a roofing sales...
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She Started an HVAC Company to Prove Her Marketing Works
Guest: Brianna Skiffington — Founder, Free Agency | Co-Founder, Space Heroes HVAC Guest Links: https://callspaceheroes.com | https://freeagency.ai | https://cxc.ai A fractional CMO who spent 10 years marketing the trades just started her own HVAC company. Goal: $10M next year. Brianna Skiffington...
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3 Things Keeping Your Roofing Sales Team Stuck
Guest: Sam Tacheny — Owner, Tacheny Exteriors Guest Links: Website: https://tachenyexteriors.com Two Twin Cities roofing competitors sit down and share everything. Culture, sales systems, PE horror stories. Sam Tacheny runs Tacheny Exteriors in the Twin Cities and reached out to talk shop instead...
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Why Most Home Service Companies Get Stuck at $3M
Guest: Tom and Karen Belko — Owners, Vector Services Guest Links: Website: https://callvector.com How this HVAC and plumbing company went from $3M to over $10M in two years. Three moves did it. Tom and Karen run Vector Services in the Twin Cities doing HVAC, plumbing, electrical, and drains. In...
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From Bankrupt to $150M: Lance Bachmann’s Home Services Playbook
Guest: Lance Bachmann — Founder & Owner, LB Capital | MN Exteriors Guest Links: Website: https://lbachmanncapital.com Lance Bachmann grew up in foster care and group homes, went bankrupt in his 30s, and now runs LB Capital, a home service platform on track for $150 to $175 million in revenue with...
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Can AI Diagnose a HVAC or Plumbing Problem?
Guests: Steve Akian — Owner, Akian Plumbing, Heating, Cooling & Electric | Co-Founder, Fix to Finish Eric Karofsky — Founder, VectorHX | Co-Founder, Fix to Finish Guest Links: Website: https://fixtofinish.ai Steve Akian is a plumber by trade who grew Akian Plumbing to $14 million over ten years....
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Leadership Lessons from My Brother Jon, The Pastor
Guest: Jon Brown — Executive Pastor, Journey Church (Kenosha, WI) Guest Links: Instagram: @PJon | YouTube: JRNY Church Jon Brown has spent 25 years at the same church, working his way up from youth pastor to executive pastor overseeing 36 staff pastors, 75% of whom he developed from a young age.…
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$20M Roofer Ranks the MOST Profitable Trades for 2026
Guest: Tony Vincent — Owner, Ultimate Roofing | Ultimate Properties | Ultimate Tree Service | Ultimate Equipment Rentals Guest Links: Website: https://getultimateroofing.com | Facebook: Ultimate Roofing WV Tony Vincent runs four businesses out of West Virginia and has built Ultimate Roofing into…
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From Local Roofer to Multi-Location Brand
Guest: Kris Werner — President, Werner Roofing | IHS Group (Infinity Home Services) Guest Links: Website: https://www.wernerroofing.com | Phone: (616) 638-4662 Kris Werner runs Werner Roofing in Grand Haven, Michigan, a "five mile famous" brand he built slowly from a one-man job into a…
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Roofing Production vs. Marketing at Owl Roofing
Guest: Pedro Rodriguez — Production, Owl Roofing Guest Links: Instagram: @P1Rodriguez | Website: https://owlroofing.com Inside the real tension between sales, marketing, and production at a brand-new roofing company. Pedro Rodriguez runs production at Owl Roofing, the new Minneapolis venture that...
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Building Owl Roofing: The Story Behind the Growth
Guest: Tim Brown — Founder, Hook Agency | Co-Founder, Owl Roofing Guest Links: Website: https://owlroofing.com | https://hookagency.com The marketer who built Hook Agency advising roofing companies for over a decade just started one of his own. In this episode, Tim Brown takes the guest seat to...
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Raymond Little on Sales Leadership: Leading From The Front
Guest: Raymond Little — Founder, SVG Roofing Coaching | Contra Shoes Guest Links: Facebook: Raymond Wendell Little | Instagram: https://www.instagram.com/rwl612/ Raymond Little built a roofing company from zero to nearly $100 million, exited to private equity for $40 million, and now runs SVG...
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Setter Closer Model for Roofing Door-knocking (Mistakes to Avoid)
Guest: Ryan Fitzgerald — Plumbing Department Leader, Fitzgerald Heating Air and Plumbing (Las Vegas, NV) Guest Links: Facebook: Ryan Fitzgerald (Las Vegas, Nevada) This episode covers how to layer a plumbing department onto an existing HVAC company and scale it from almost nothing to over $5...
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How Roofers Can Utilize Claude w/ Brad Strawbridge
Guest: Brad Strawbridge — Founder, Capital City Roofing & BuilderLync Guest Links: Website: https://builderlync.com/ This episode covers practical, real-world ways roofing companies are using AI right now to automate non-revenue tasks and free up teams to focus on selling and customer experience....
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Is PE is Scared? PE is Not Only Buyer in 2026
Guest: Claudio Vilas – Roofing Biz Broker Guest Links: Website: https://theroofingbizbroker.com/ This episode breaks down what is actually changing in private equity for roofing in 2026, why the easy “gold rush” era has cooled off, and what roofing owners need to understand before they assume a...
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Roofing Franchise vs. PE vs. Going it Alone
Guest: Mark Easton – Founder, Bucko’s Roofing Guest Links: Website: https://www.buccosroofing.com/ Franchise: https://franchise.buccosroofing.com/ This episode breaks down the real differences between franchising, private equity, and scaling a roofing company on your own, using Bucko’s Roofing as…
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The Hidden Bottleneck After Storms
Guest: Micah Wilson – Founder, Emergency Tree Referral Network Guest Links: Website: www.emergencytreereferralnetwork.com Facebook: Emergency Tree Referral Network This episode breaks down the hidden bottleneck after major storms that most roofers are not prepared for: trees on houses, and why…
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Ways To Get Your Roofing Customers to Refer
Guest: Derick Hihn – Founder, Shingle Tomb Guest Links: Website: https://shingletomb.com This episode breaks down how roofing companies can increase referrals and stay top-of-mind for 20 years by turning leftover shingles into a functional branded asset instead of letting the relationship die…
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How to Get More Leads from Facebook Groups
Guest: Daniel Magazu – Founder, Ride The Wave Guest Links: Website: https://ridethewave.info This episode breaks down how Facebook groups can become one of the most overlooked lead-generation channels in home services when used with the right mix of community relevance, storytelling, and...
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Roofing Social Media Playbook so They “See You Everywhere”
Guest: Tearah Rice – Marketing Director, Eco Roofing Solutions (Arizona) Guest Links: Website: https://ecoroofaz.com/ Instagram: https://www.instagram.com/notyouraveragerooferaz/ This episode lays out a ruthless roofing social media playbook for becoming the company homeowners say they “see...
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Does Culture Actually Matter for Business Success?
Guest: Reggie Brock – Founder, Propel (Culture + Accountability System) Guest Links: Website: https://culturaldisruptor.com This episode breaks down why culture is not a “soft skill,” but the hidden asset that determines whether a home service company can scale, endure pressure, and keep great...
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Davey Cox Story: Hardcore D2D Closers & Marketing Ideas
Guest: Davey Cox – Founder, Cox Roofing (St. Louis) Guest Socials: Facebook: https://www.facebook.com/david.cox.1420354/ Company: https://coxroof.com/ This episode tells the raw, unfiltered story behind Cox Roofing’s resurgence, exploring how discipline, patience, and relentless execution rebuilt…
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Home Remodeling Sales Has Changed (The New Mindset)
Guest: Paul Burleson – Sales Strategist & Consultant, Westlake Royal Building Products Guest Links: Website: https://www.westlakeroyalbuildingproducts.com Instagram: https://www.instagram.com/remodelingrockstar LinkedIn: https://www.linkedin.com/in/paul-burleson-34464a43/ This episode explores…
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Advanced Roofing SEO Techniques for 2026 (w/ Zachiary Kuper)
Guest: Zachiary Kuper – Owner, SNK Construction & Remodeling Guest Links: Website: https://skroofingandconstruction.com This episode dives deep into advanced DIY roofing SEO strategies that go far beyond basic meta titles and keyword research, using real-world execution from a roofing website…
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The Perfect Roofing Marketing Budget for 2026
Guest: Brynn Wilson – Sales Consultant, Hook Agency This episode breaks down what a realistic and effective roofing marketing budget looks like heading into 2026, and why many roofing companies either overspend emotionally or underspend out of fear—both of which stall growth. The episode explains...
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How A.I. is Changing Supplementing in 2026
Guest: Max Rosenblum – Founder, Supplement Experts & Creator of Adjust.ai Guest Links: Website: https://www.supplementexperts.net This episode explores how AI is fundamentally changing insurance supplementing, estimating, and MRP workflows for roofing and exterior contractors, and why simply…
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"I've Got to Get 3 Estimates" Sales Objection Strategy
Guest: Noah Williams – Founder, Home Doctor Sales System Guest Links: Website: https://homedoctorss.com/ Facebook: https://www.facebook.com/noahwill99/ Instagram: https://www.instagram.com/noahwill99/ This episode breaks down why most roofing and home service sales conversations fail long before...
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Misconceptions About MRP/DRP in Roofing
Guests: Jason Burg – 40-year industry veteran, retired GC, national MRP consultant Jim Greer – 40+ years in B2B consulting, national carrier & vendor network strategist Jason Burg: 407-782-1772 This episode explores why MRP (Managed Repair Programs) and DRP (Direct Repair Programs) are becoming...
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How to Use Youtube to Help More Homeowners
Guest: Tracy Bookman – Owner, Homestead Roofing (Colorado Springs) Guest Links: Website: https://homesteadroofingcolorado.com YouTube Channel: https://www.youtube.com/@HomesteadRoofing LinkedIn: https://www.linkedin.com/in/tracy-bookman-620902155/ This episode explores how Tracy Bookman, after...
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What I’d Do If I Had to Start Over (From $20M Roofer)
Guests: Dustin Mitchell – Co-Owner, Half Moon Plumbing Tiffany Mitchell – Co-Owner, Half Moon Plumbing Guest Links: Dustin Mitchell LinkedIn: https://www.linkedin.com/in/dustin-mitchell-364310250/ Tiffany Mitchell: (no public LinkedIn available — can add another link if preferred) Half Moon...
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How Roofing PE Acquisitions End Badly
If you’re a roofing or home service owner thinking about selling in the next 1–5 years, this is required viewing. Tim and Gregg Schonhorn (Business Development Advisor, SF&P Advisors) unpack the real story behind platform roll-ups, the Minnesota Rusco / Nucco situation, AirPros, and why roofing…
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How to COMPETE With Roofing Private Equity
Small/medium roofers are feeling the squeeze from PE roll-ups. In this episode, Dakota Weddle (Founder, Big Lick Roofing & Solar) breaks down how he’s beating private equity entrants on value, proximity marketing, and process: leading with financing, product positioning (GAF vs. others), and a…
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5 Things to Do Before Starting a Roofing Company (w/ Brian Huf)
Starting a roofing company in 2025? Learn what actually works—from cash flow discipline to retail-first sales, airtight work orders, and branding that stands out in crowded markets. Tim Brown sits down with Brian Huf, Owner at Modern Roofing Group to unpack 5 things he wishes he knew before...
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Why Not to Sell Your Home Service Business (+What to Do Instead)
Guest: Alex Duta CEO/Founder at Albi (restoration management software) https://albiware.com/ Thinking about selling to PE? Alex explains why many contractors should hold and tech-enable instead then shows how to do it: AI for ops, revenue per-employee targets, CRM→Ads feedback loops, valuation…
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7 Reasons Legit Buyers Won’t Buy Your Roofing Business
Private equity is flooding roofing but not every buyer is legit. Tim Brown sits down with John Bartlett (Founder, Brentwood Growth) to break down 7 reasons real buyers won’t buy your roofing company and exactly how to fix them: W-2 vs 1099, accrual accounting, owner dependency, dirty...
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How to Apply Network Marketing to Roofing Recruiting (Jason Nemes)
Turn network marketing principles into a recruiting engine for roofing. Jason Nemes breaks down “focus out vs. focus in,” culture-first leadership, and his $300–$1,000 referral playbook that keeps deals flowing and reps engaged. We also cover door-knocking discipline, bringing in experienced reps...
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Jon Starry On How He Went 8-Figures in 3 Years
From $0 to 8 figures in 3 years, how’d he actually do it? In this episode, Jon Starry breaks down the playbook behind Steadfast Roofing’s rapid growth: deliberate pre-launch planning, “residential cluster” GBP placement, a trust-first sales deck, communication-driven CRM flows (ProLine), and the...
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How AI is Changing Roofing Marketing w/ Bruce Leffler of Bēst Roofer Marketing
How can roofers actually use AI to grow, without losing the “soul” of their brand? Tim Brown (Hook Agency) sits down with Bruce Lefler (Best Roofer Marketing) to break down agency transparency, “own your marketing,” service-first retention, AI voice agents for missed calls, CRM/implementation...
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How AI is Changing Roofing Marketing w/ Bruce Leffler of Bēst Roofer Marketing
Agencies aren’t dying—bad processes are. In this candid chat, Tim Brown (Hook Agency) and Bruce Lefler (Best Roofer Marketing) break down how AI is actually changing roofing marketing: transparency & true ROI, owning your assets, service that doesn’t vanish, AI voice agents for missed calls, and...
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FIRE THE TOP REP: Protect Roofing Culture
High performers who wreck culture? Fire them. Elijah Mumm breaks down “culture over profits,” paying reps what they’re owed, authentic sales, and how he’d scale a roofing company in 90 days. If you lead a roofing or home-service team, this is your playbook—leadership structure, rep development…
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Taylor Ammons on Advantages + Mindset Around Being a Roofing Creator
Creators get hate. Pros turn it into fuel. In this convo, Tim and roofing pro Taylor Ammons break down growth frameworks (Brendan Kane’s “1M Followers”), storytelling in short-form, paid boosting on winners, handling haters with self-deprecation, and priming your brain with vision/affirmations to...
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$280M Roofer: Todd Price on Growth, Grit, & the Next Decade of Roofing
Roofing operator-turned-coach Todd Price breaks down how his team scaled to ~$280M+ with disciplined systems, aggressive social, and deal-savvy private equity strategy. We cover the 3 biggest growth bottlenecks, the “digital doorknock” play on Facebook, standards that create top reps, and when to...
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Stop Using ChatGPT Wrong: 5 Prompting Shifts That Change the Game
Interested in working with a niched Google Specialized Marketing Team? YOUTUBE DEAL - Book here for $1,000 off: https://hookagency.com/youtube-deal/ Stop using ChatGPT like a vending machine—use it as a thinking partner to sharpen your decisions. Learn 5 practical moves—let it build your prompt,...
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Surviving Roofing in a Storm Drought w/ Noah Bergland
Roofing’s dirty secret? We trained homeowners to wait for storms. In this episode, Noah Bergland shares how to escape the storm-chasing treadmill and build a retail-first sales machine—using transparent pricing, soft-pull financing, and smart appraisal strategy to close bigger, better projects....
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5 Truly Useful A.I. Tools to Level Up Now
Interested in working with a niched Google Specialized Marketing Team? Book here for $1,000 off: https://hookagency.com/youtube-deal/ Use this prompt: “I’m working on solving [insert gnarly problem or opportunity], and I’ve got [insert real-world constraints or limitations] right now. Instead of...
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Roofing Automation, AI & Tech Predictions for 2025 | Andy Keys
Interested in working with a niched Google Specialized Marketing Team? YOUTUBE DEAL - Book here for $1,000 off: https://hookagency.com/youtube-deal/ Is AI going to replace roofers? Not exactly—but it will change the game for how roofing businesses operate. In this episode, Tim Brown sits down…
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Frequently Asked Questions
How many episodes does Roofing Podcast: Hook Better Leads have?
Roofing Podcast: Hook Better Leads currently has 395 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Roofing Podcast: Hook Better Leads about?
✔ Only for roofers and other contractors✔ Amazing tips for hooking better leads✔ Leadership, tools, and mindset as well!
How often does Roofing Podcast: Hook Better Leads release new episodes?
Roofing Podcast: Hook Better Leads publishes regularly with 395 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Roofing Podcast: Hook Better Leads?
You can listen to Roofing Podcast: Hook Better Leads on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Roofing Podcast: Hook Better Leads?
Roofing Podcast: Hook Better Leads is created and hosted by Tim Brown.
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