$20 Million Product Launch: How To Predict The Next Big Product Trend (ft Blume's Karen Danudjaja)

An episode of the Female Founder World podcast titled "$20 Million Product Launch: How To Predict The Next Big Product Trend (ft Blume's Karen Danudjaja)" was published on November 17, 2025 and runs 42 minutes.

November 17, 2025 ·42m · Female Founder World

Summary

Blume founder Karen Danudjaja is on the Female Founder World show with Jasmine Garnsworthy. In 2017 Karen started a side hustle to bring superfoods to local coffee shops in her city. Eight years later, Blume is an 8-figure brand, with a team of 25, and viral product lines (like Superbelly) sold into thousands of retailers.  In this conversation Karen shares when and why she started paying herself at Blume, the product line Karen scrapped for Superbelly (which sold $1M in its first quarter), and how she’s levelling up as a leader.  LINKS Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Karen’s business: https://itsblume.com Karen’s resource recommendation: https://archive.com/ Karen’s book recommendations: https://www.amazon.ca/Good-Great-Some-Companies-Others/dp/0066620996 https://www.amazon.ca/Ramping-Your-Brand-Killer-Growth/dp/1733444645/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode Description