20. The 2024 Influencer Roadmap: What I'm Going to Be Focusing On

What are the needle mover trends that you need to be doubling down on in 2024? Welcome to the 2024 Influencer Roadmap where Joey Vaillancourt looks at where paid partnerships with influencers will be going! Would you rather sponsor an event or be part of a custom-curated mastermind group? Are you making it easy for the friends and influencers in your ecosystem to refer you by offering good commission deals? What's your plan for YouTube content? And, if you can't get your product featured on a major podcast, is there perhaps a way to do it organically by getting an upcoming guest to endorse your product?  Who are the up-and-coming influencers who haven't been signed? Who have you done deals with in the past 12 months, and can you expand their portfolio? Joey is thinking out of the box that was 2023 with a refreshing approach to 2024 and his influencer marketing partnerships by still factoring in a cyclical understanding of where his business and partnerships are at. In this episode, he breaks down long-tail dividend for YouTube content, as well as an appreciation of the scaling, ascension, and evolution of your partnership that fits in with a seasonal, cyclical business master plan. Joey's Four Phase Approach allows him to see what's on the horizon (and what new podcast influencers are breaking into the Top 50 rankings), without ditching what's worked before. He gets to evolve his business while still doubling down.  The secrets of approaching the thought leaders serving the partnership audience you want to tap into, as well as the complexities of well-structured omni-channel deal marketing, are all eloquently shared in this 2024 Influencer Roadmap episode that is for any online entrepreneur looking to up their game while thinking out the box.     In this episode we cover: 01:15 What worked this year that you can double down on for next year? 02:44 Strategic Partnerships with Micro Influencer Coaching Groups 03:26 Diamond in the Rough and Upcoming Talent Playbook 05:03 Expanding and Amplifying Existing Partnerships 05:44 Fighting Inflated Rates and Locking In Long-Term Deals 07:05 Community for Your Ambassadors 08:16 Second-Tier Deals and Referral Programs 09:38 Define the Four Phases of Partnerships 12:17 Product Mentions and Endorsement Advertising 13:30 YouTube: where are trends going with paid partnerships? 16:00 Events: how will they be doing in the future?   Connect with Joey! https://www.instagram.com/joeyvaillancourt/  https://www.facebook.com/joey.vaillancourt.9/  https://www.linkedin.com/in/joey-vaillancourt/  https://www.youtube.com/@partnerupprofits  https://www.partnerupprofits.com  Get access to my free course, The Bootstrapper's Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer   Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox