20 Tried and Tested Tools That Will Help You Achieve Social Media Marketing Success

KEY TAKEAWAYS COVERED IN THE PODCASTCanva is a free tool (with a paid version) that allows you to create social media graphics. With pre-loaded templates that are tailored to each social media platform, this is one of the most useful tools you can use to create engaging images for your socials.From an agency point of view, Content Cal is a great platform as it allows you view your content as a grid. It also gives your clients the option to view and approve posts before they go live.Social Bee is a social media scheduling tool that has a lot of different functionalities to help you schedule engaging post. Whilst it is not the simplest tool to use, the functions it offers more than make up for it.A Color Story is a great app for image editing as it allows you to have more control over the images (more so than editing within the Instagram app), and you can save filters to create to a more consistent feel.If you like to plan your Instagram feed in advance, Preview is a great app that allows you to do this.For royalty free images that can be used in social media posts, try Unsplash, Pixabay and Pexels.Biteable is an online program that allows you to create videos using stock video, your own videos, images and text.Mailchimp is a great email marketing service for people that have not done email marketing before as it’s simple. For those looking for a little more, Drip is another great option. If you’re looking for a complete service, try Infusionsoft – especially when it comes to automation and ecommerce.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…No matter what business you’re in, there’s a tool or system out there that can make your life that little bit easier.HIGHLIGHTS YOU SIMPLY CAN'T MISSContent Creation Tools 03:52Social Media Scheduling Tools 06:52Instagram Tools 09:05Free Stock Image Tools – 11:35Video Creation Tools 12:30Email Marketing Tools and Platforms 13:42Landing Page Tools 15:50Other Helpful Tools 16:30LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEFor more information on the resources mentioned, visit the following links:CanvaBufferContent CalSocial BeeA Color StoryPreviewCut StoryUnsplashPexelsPixabayBiteableWaveMailchimpDripInfusionsoftLeadpagesManage FlitterRevTrintvAmazon AWS S3Transcript below Hello and a super warm welcome to today’s episode of the podcast. How are you? I hope you’ve had an awesome day and things go well and you’ve been productive. I always love hearing from listeners and hearing what their businesses do and how I can how and the kind of information they want. So always feel free to reach out to me come and say hi come and drop me a dm in Instagram or somewhere else and I would love to hear from you. I’d love to hear how you use the podcast and what sort of things you would like to see in future. And you know what the other thing I’d really like to hear from you is who do you want me to interview? Who do you think is a great podcast guest? Now I have been super lucky to have some phenomenal guests on the podcast so far. I’ve got yet more lined up for you. I seem to be doing a lot of interviewing at the moment which is brilliant. And talking to the most fascinating interesting and knowledgeable people. But I would love to hear your recommendations of who you think would be a really good podcast interview who you want me to bring on to share their knowledge and their advice with you. So do please let me know. I’d be fascinated to hear. Also just in case I get them on make sure you are hitting subscribe on whatever device you’re listening to and therefore you won’t miss any episodes coming up just in case I get them. So today’s episode is going to be a bit of a practical one. Now it’s not the most exciting subjects in the world but it’s a absolutely essential must listen because I’m gonna be taking you through all of the online marketing and social media tools and systems and platforms that I use in my business every single day that make my life so much easier. They save me money and time and you know what I’ve tried a million of them and I have wasted that a lot of money on lots of them as well. So I want to tell you the ones that I now use that are my favorites. Some of them I’m sure you’re absolutely going to now buy it because I’ve talked about them before and some of them you may not have heard of or you may be on the lookout for a system that does the particular thing that I’m talking about. But I thought it would be super helpful to take you through all of the different things I use and what I use them for. Now obviously with this episode there’s going to be lots of information around the fact of these different tools and where they are and where you can get them. So what we’re gonna do is I’m going to stick to kind of what the tools are and what they do for me. And then in the show notes which you can find at Teresa Heath-Wearing.com/40 I’m going to be linking up to all of these different tools and we’ll be sending you off to go and get all the details from the various different ones because also there’s no point me going into pricing or some of the kind of you know new functionality or whatever because the chances are if you’re listening to this podcast in six months time it’s not going to be correct. So I’m literally just going to talk you through what I do what I use them for why they’re brilliant and then I will put all the links in my show notes. So I’ve tried to group them in different types of things I use them for and some it’s gone okay and some are just completely random and I just need to tell you what they are but I’m going to start off with content creation. So what do I use in order to create all the images and things you see that we put on social media for us and clients. Well I’ve talked about this before and I love it and it’s Canva so come over as a free tool with a paid version and I do pay for it. It’s not a huge amount of money or not currently huge amount of money. I think it’s about 10 dollars and basically the paid version just gives you a few more other facilities such as being able to save fonts. So if they don’t have your brand font you can actually upload the font to it and also it enables you to save your brand colors. There’s a few other things that are good but those are kind of the main reasons I like paying for it. But the free version is just as good and we use this to create all of our social media content. It has preset sizes of all the different types of content you want to create. It knows what size of Facebook cover photo is it knows what size and Instagram post says and it has those already preset up which you can then go in and just use and duplicate those pages really easily to keep producing that content. So for me Canva is a must. Even though I have a designer that work the team obviously I’m not going to get a designer to create every single social media post we ever do. So the way we work is I normally get the designer to give me an idea of sort of what he would come up with and then I’d get him to give me the elements. And because you can upload things to Canva i.e. you can upload a logo or icons or something particular that you might use particular images then I’d get him to if he’s done any icons or anything like that I get him to produce them and put them on a transparent PMG. That’s just a file name. If you’re talking to a designer they’ll know what that is. And that means I can upload them. And when I put them onto something the file is see through. So therefore it’s not got a big white box around it or a black box or whatever. So canvas for me is top of my list one of my favorites. I talk about all the time and I love them. The next thing that saves lots of time in our world is obviously scheduling tools. Now I know not everyone’s a fan of scheduling social media. We obviously have to although saying that we do for clients and THW. But actually I don’t tend to schedule much of my own stuff. A lot of my stuff is done naturally. The only problem with that is sometimes if I’m super busy then it can be inconsistent and I might not post or if I’m away doing an event then I might be on Instagram stories all the time. So obviously that’s the kind of fall down and by me not scheduling using one of these tools. So we have tried numerous tools over the years and all different types of platforms in order to schedule our social media content....