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Your Dream Business

by Teresa Heath-Wareing

Hi! I’m Teresa if you are a business owner who is striving to build a business and life you dream of on your own terms and doing something you love then this is the podcast for you! Each week I will share with you business, marketing and mindset tools and strategies that I used to start and grow my own dream business. I also bring you the world's experts and best in the industry to share their knowledge and give you the latest tools and tactics to ensure you are marketing and growing your business! My guests have included. Amy Porterfield, Pat Flynn, Rick Mulready, Brian Fanzo, Tyler J McCall, Andrew & Pete, James Wedmore & Jasmine Star!

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Episodes

  1. Can Legal Protection Actually Make You More Money?

    In this episode, I’m joined by Lucy Wheeler, also known as Lucy Legal, to talk about why legal protection matters for online business owners and how it can help you feel more confident running your business. We discuss the essential legal foundations to consider, including contracts, terms and...

  2. How to Understand Your Customers and Create Better Messaging

    In this episode, I’m talking about how customer roundtables can help you understand what your audience really wants and create clearer, more effective messaging. I walk you through the six steps for running a successful roundtable, from choosing the right people and using a pre-roundtable survey…

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  3. Should You Offer a Payment Plan? How to Price Your Offers

    In this episode, I’m talking about payment plans when you should offer them, how many payments to give people, and how to decide what makes sense for your offer. I explain why most offers can benefit from having a payment plan, while also sharing some simple rules of thumb based on your price...

  4. How to Create a Lead Magnet That Attracts Buyers, Not Freebie Hunters

    In this episode, I’m talking about why having a growing email list doesn’t necessarily mean you’re attracting the right people. You might have a lead magnet that gets lots of downloads and new subscribers, but if those people never go on to buy from you, it’s worth asking whether your lead magnet...

  5. You Don't Need Another Expert to Tell You How to Launch

    In this episode, I talk about what happens when I stop trusting my own judgment and start following advice simply because an expert told me to. I share a story from my Grow Launch Sell program about a successful membership owner who planned a launch she didn't actually want to do, and how using...

  6. How to Build a Waitlist That Actually Converts

    In this episode, I explain why simply adding a waitlist to your offer isn't enough to drive conversions. I share the biggest mistakes I see businesses make with waitlists, including leaving subscribers waiting for months without meaningful communication, collecting very little information about...

  7. Webinar Replays: Should You Offer One or Skip It?

    In this episode, I tackle one of the most common questions I get about webinars and masterclasses: should you offer a replay? While it might seem like giving people access to a replay is always the right thing to do, I explain why that's not necessarily the case. I share the advantages of not...

  8. Why People Aren’t Showing Up Live to Your Launch (And How to Fix It)

    In this episode, I explain why low live attendance at webinars, challenges, boot camps, and other launch events is completely normal—and why getting more people to show up live can make a significant difference to your results. While only around 30–40% of people may attend live, getting more than...

  9. What to Do With the 90% Who Don’t Buy After Your Launch

    In this episode, I explain what to do with the 90% of people who don’t buy during your launch. While it’s easy to focus on the people who purchased and move on once the cart closes, the majority of your audience will usually not buy on their first launch—and that doesn’t mean they’re lost…

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  10. 3 Online Selling Tactics That Work (But I'll Never Use Them)

    In this episode, I’m sharing three online selling tactics that genuinely work—but that I choose not to use because they don’t align with my values. While these strategies can increase conversions, I believe there’s a difference between persuading someone to buy and manipulating them into making a...

  11. Why Your Launch Messaging Isn't Converting (And What to Say Instead)

    In this episode, I’m talking about one of the biggest reasons launches fail to attract enough sign-ups—and it’s probably not what you think. If your webinar, challenge, boot camp, or masterclass isn’t getting the registrations you expected, it’s rarely because people aren’t interested. More often...

  12. Why Your Sales Page Isn't Converting (4 Mistakes to Avoid)

    In this episode, I’m breaking down four of the biggest sales page mistakes that could be costing you conversions—without you even realizing it. Your sales page isn't just a place to list what's included in your offer; it's the final step in helping someone feel confident enough to say yes. I…

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  13. Protect Your Brain as a Business Owner with The Brain Lady Natalie Mackenzie

    In this episode, I’m joined by cognitive rehab therapist Natalie Mackenzie, also known as “The Brain Lady,” to explore how entrepreneurs and business owners can better protect their brain health while building successful businesses. Natalie explains why the demands of modern work can create…

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  14. What I Track Daily in My Business: 5 Metrics That Improve Every Launch

    In this episode, I’m sharing the five numbers I track to make better business and launch decisions. I explain why I treat everything in my business as an experiment and how focusing on the right data helps me understand what’s working, what needs improving, and where to focus my efforts. I break...

  15. The Real Reason You’re Not Growing (And It’s Not a Lack of Strategy)

    In this episode, I’m talking about what to do when you feel stuck growing your online business despite buying course after course and consuming endless content. I explain why the problem is rarely a lack of information, strategies, or the latest AI tool, and why there is no hidden “secret sauce”...

  16. The Secret to Bonuses People Actually Want

    In this episode, I’m sharing how to create bonuses that genuinely increase conversions instead of just adding random extras to your offer. I explain why bonuses work so well—from reducing risk and increasing perceived value to helping buyers feel more confident in their decision—and the biggest...

  17. Stop Waiting, Start Launching: 5 Simple Ways to Take Action Today

    In this episode, I’m talking about one of the biggest reasons launches never happen: overthinking. So many business owners convince themselves they need a bigger audience, a better sales page, more experience, or the “perfect” timing before they can launch. But more often than not, the problem...

  18. The Webinar Structure That Turns Viewers Into Buyers

    In this episode, I’m breaking down why most webinars don’t convert—and it’s usually not because of your offer. More often, the problem is the structure. I share the simple three-part webinar framework I use to guide people from interested to ready to buy: setting the scene, delivering valuable...

  19. The TRUST Framework: Collect Better Testimonials and Sell More Offers

    In this episode, I’m diving into why “nice” testimonials are often not enough to actually sell your offer — and why the most effective social proof comes from stories that prove transformation. I explain the difference between simple testimonials and powerful case studies, and why people buy when...

  20. The Simple Strategy Behind Growing a Membership to over 350 Members with Matt Hall

    In this episode, I’m sitting down with Matt Hall to unpack how he grew his membership from a stagnant 30–50 members to nearly 350 in just six months—despite a tougher online market. What really stood out to me is that this wasn’t about hacks or shortcuts. It came down to raising his standards,...

  21. The Simple Strategy Behind Growing a Membership to over 350 Members with Matt Hall

    In this episode, I’m sitting down with Matt Hall to unpack how he grew his membership from a stagnant 30–50 members to nearly 350 in just six months—despite a tougher online market. What really stood out to me is that this wasn’t about hacks or shortcuts. It came down to raising his standards,...

  22. 6 Launch Fears That Are Holding You Back (And How to Overcome Them)

    In this episode, I’m diving into the fears that so many of us experience when it comes to launching—and honestly, why they’re completely normal. I share the six most common fears I see (and have personally felt), from fear of failure and judgment to worrying about being too “salesy,” showing up...

  23. 6 Simple Ways to Make Money Between Launches

    In this episode, I’m diving into why relying on launches alone can leave your business feeling unpredictable and honestly… exhausting. I share how I’ve learned to create more consistent income between launches without burning myself out or constantly reinventing the wheel. Instead of building...

  24. What to Do When Your Launch Is Flopping

    In this episode, I talk about what to do when you’re mid-launch and things feel slower than expected, because this is usually the point where panic kicks in. I share why it’s so important to step away from emotion and instead focus on your data—looking at your signups, clicks, email performance,...

  25. Getting All the Love… But Where Are the Sales?

    In this episode, I’m sharing a tough but important lesson from my own business—what it looked like when I was getting all the engagement, support, and “love”… but barely any sales. I break down the three biggest mistakes I made that caused this disconnect, from unclear messaging and trying to…

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  26. Why Your Small Audience Is Your Launch Superpower

    In this episode, I’m busting the myth that you need a huge audience to have a successful launch. I share why a smaller audience can actually be your superpower, especially when you focus on building genuine connection and trust. Through a real client example, I show how a list of just 130 people...

  27. How to Increase Revenue Without More Leads: The Offer Ecosystem Advantage

    In this episode, I break down why relying on a single offer just isn’t enough if you want to grow your revenue, especially when only a small percentage of your audience will actually buy during a launch. Instead, I walk you through the concept of an “offer ecosystem” and how layering additional...

  28. What Training My Puppy Taught Me About Selling Online

    In this episode, I share a fun but surprisingly powerful story about how getting my six-month-old golden retriever puppy, Nelly Mae, turned into a real-life lesson in online selling. Within just three hours of discovering a dog trainer on YouTube, I found myself not only binge-watching his…

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  29. 10 Signs You’re Ready (or Not Ready) to Scale Your Online Business

    In this episode, I talk about how to know whether you’re truly ready to scale your online business — or whether it might be better to focus on strengthening your foundations first. Scaling is often talked about as the next logical step in business growth, but I explain that it doesn’t have to…

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  30. Why Your Audience Isn’t Buying (And How to Fix It)

    In this episode, I explain why growing your audience doesn’t automatically lead to more sales. Visibility is important because it helps more people discover your brand and join your email list, but simply having a bigger audience doesn’t guarantee revenue. Without the right strategy behind your...

  31. Why Free Launches Are Getting Harder (And What to Do Instead)

    In this episode, I explain why paid launches are working so well right now — and why they might be the smartest move you make for your next launch. I break down the difference between traditional free webinars or challenges and paid launch experiences, and I share exactly how my two-week,...

  32. The Missing Phase That Makes Your Launch Convert

    In this episode, I explain why a successful launch actually begins before you start promoting it. I introduce the often-missed pre-launch phase and share how warming up your audience in advance makes your promotion, live delivery, and sales stages far more effective. I walk through two key...

  33. Stop Selling Features: Why Transformation Is the Key to Selling Your Online Offer

    In this episode, I explore a powerful shift that can completely change the way you market your offer: prioritising the transformation you deliver rather than the details of the offer itself. In a crowded online space where people are constantly bombarded with features and promises, what truly...

  34. My Honest Take on the Changes Happening in Online Business

    In this episode, I’m sharing my honest perspective on the recent shifts happening in the online business space and why so many people are feeling anxious about them. With well-known industry leaders making big changes and new conversations popping up everywhere, it can feel tempting to question...

  35. How to Validate Your Offer Before You Sell It

    In this episode, I’m walking you through four essential questions I use to validate an offer before bringing it to market. If you’ve ever launched something that didn’t convert the way you hoped—or you’re in the process of refining an idea - this episode will help you pressure-test your offer...

  36. 5 Foundations for Thriving in Online Business in 2026 and Beyond

    In this episode, I’m breaking down the five key foundations I believe are essential for thriving in online business in 2026 and beyond. As the digital space becomes more crowded and unpredictable, these foundations help you build something sustainable—not just trendy. I talk about why owning your...

  37. How AI Is Really Changing the Online Business Industry

    In this episode, I’m exploring the role of AI in online business growth—and how to use it without losing what makes you unique. I talk about how AI can support faster content creation, simpler systems, and more personalized marketing when used intentionally. I also unpack the challenges AI…

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  38. Not Sure What to Charge? Start With These 5 Pricing Considerations

    In this episIn this episode, I’m tackling one of the questions I get asked all the time by course creators, membership owners, and coaches: How do I know if my offer is priced correctly? Pricing isn’t just about picking a number that feels good—it’s about making sure your price supports your…

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  39. How Carrie Green Got 44,000 Sign-Ups (Launch Breakdown + What Worked)

    In this episode, I sit down with Carrie Green, founder of the Female Entrepreneur Association, to unpack what really goes into a successful launch in today’s online business landscape. We take an honest look at her recent launches, including what worked, what didn’t, and the lessons she’s learned...

  40. The 3 Sales Emails You Can’t Skip During a Launch

    In this episode, I’m diving into one of the most important (and often overlooked) parts of a successful launch: the emails you send while your cart is open. If you want more sales, more engagement, and fewer crickets during your launch, these emails matter more than you think. I break down the...

  41. How to Write Emails People Actually Want to Read with Laura Belgray

    In this episode, I sit down with the brilliant Laura Belgray—renowned copywriter and founder of Talking Shrimp—to talk all things email marketing. We dive into why your email list is still one of the most powerful tools you can have as a business owner and how to write emails people actually want...

  42. 7 Essential Steps to Launch Your First Online Business in 2026

    In this episode, I walk you through exactly how I would start an online business from zero in 2026. Whether you’re just thinking about launching your first offer or feeling overwhelmed by all the “build it all at once” advice, this episode simplifies everything into a clear, step-by-step process...

  43. 8 Proven Ways to Grow Your Audience Without Spending a penny

    In this episode, I share with you eight proven, no-cost strategies to grow your audience - without spending money on ads. I believe that with consistency and creativity, you don’t need a big budget to build reach. I walk you through actionable tactics: from podcast guesting and public speaking…

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  44. The Truth About Failed Launches: The 5-Step Process to Recover From a Bad Launch

    In this episode, I’m diving into a topic that every course creator, coach, and online business owner will face at some point: a launch that didn’t go to plan. After 20 years in marketing, I’ve had my fair share of launches that felt disappointing. But here’s what I know to be true—a failed launch...

  45. Marketing in 2026: The Five Essential Shifts to Stay Ahead

    In today’s solo episode, I break down the five key shifts we all need to make to successfully market and sell our online businesses in 2026. The online space has changed dramatically, and what worked a few years ago simply isn’t enough anymore. I share what I’m doing in my own business, what I’m...

  46. Create Irresistible Offers: 5 Triggers to Turn Interest into Enrolments

    In this episode I walk you through the five key conversion triggers that I use (and recommend) when launching an online course, membership or coaching offer. I explain what each trigger is, how I implement it, why it works, and what you’ll want in place for it to succeed. Key Take-away These...

  47. The Open House Strategy: A Smarter Way to Sell Your Membership

    In this episode I walk you through the Open House Strategy — how to use it to effectively boost your membership enrolments by giving prospects an experience of your membership rather than just a “free trial”. I explain how this differs from typical free trials, how you implement it, why it works...

  48. How to Choose the Right Launch Strategy for Your Offer

    In this episode, I dive into why having a well-planned launch is essential when I’m rolling out an online product or service. I explain how a launch isn’t just “putting something live,” but is, in fact, a marketing campaign in itself—one that must align the experience of the launch with what I’m...

  49. How to Choose the Right Launch Strategy for Your Offer

    In this episode, I dive into why having a well-planned launch is essential when I’m rolling out an online product or service. I explain how a launch isn’t just “putting something live,” but is, in fact, a marketing campaign in itself—one that must align the experience of the launch with what I’m...

  50. Quick Update: What’s Next for the Podcast & Me

    In this very short episode, I’m pulling back the curtain on something new and exciting I’m launching my YouTube channel! I share why now felt like the right time to add YouTube into my content strategy, what’s been holding me back until now, and how I’m approaching it differently this time.…

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ABOUT THIS SHOW

Hi! I’m Teresa if you are a business owner who is striving to build a business and life you dream of on your own terms and doing something you love then this is the podcast for you! Each week I will share with you business, marketing and mindset tools and strategies that I used to start and grow my own dream business.

I also bring you the world's experts and best in the industry to share their knowledge and give you the latest tools and tactics to ensure you are marketing and growing your business! My guests have included. Amy Porterfield, Pat Flynn, Rick Mulready, Brian Fanzo, Tyler J McCall, Andrew & Pete, James Wedmore & Jasmine Star!

HOSTED BY

Teresa Heath-Wareing

Frequently Asked Questions

How many episodes does Your Dream Business have?

Your Dream Business currently has 473 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is Your Dream Business about?

Hi! I’m Teresa if you are a business owner who is striving to build a business and life you dream of on your own terms and doing something you love then this is the podcast for you! Each week I will share with you business, marketing and mindset tools and strategies that I used to start and grow my...

How often does Your Dream Business release new episodes?

Your Dream Business publishes regularly with 473 episodes available. Check the episode list for the typical release schedule.

Where can I listen to Your Dream Business?

You can listen to Your Dream Business on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts Your Dream Business?

Your Dream Business is created and hosted by Teresa Heath-Wareing.
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