20 Years of Imbibe Magazine w Paul Clarke | Bartender at Large ep 502

On this week's show, we sit down with Paul Clarke, Editor-in-Chief of Imbibe Magazine, to celebrate the publication's 20th anniversary. Paul explains how Imbibe has thrived for two decades by rejecting rapid expansion in favor of independent, intentional growth. Together, they trace the evolution of the craft cocktail movement—from hazy IPAs to mezcal Negronis—and unpack industry challenges like brewery bankruptcies and wine tariffs. Paul also offers a peek behind Imbibe's editorial curtain, revealing how human judgment guides their coverage of everything from coffee to cocktails. The conversation closes with a look ahead as Imbibe enters its third decade, balancing education with cultural storytelling. Get your free Perfect Purée Samples Here: https://perfectpuree.com/bal