20 Years: The Evolution of YouTube

In this special Lindsay & Kayla episode of Dose of Social, we’re diving into a platform that’s been shaping online video for the last 20 years—YouTube. From Flip Cam nostalgia to how we’re using YouTube Shorts today, we’re breaking down everything brands, creators, and entrepreneurs need to know about showing up on YouTube in 2025.We’re sharing real-life stories, strategy tips, and exactly how we repurpose content our clients are already creating for Instagram Reels and TikTok - so you can make YouTube work for you, too.Here’s what we’re diving into:The history of YouTube and why it’s still so relevant after 20 yearsHow we use YouTube Shorts to repurpose content and expand reachWhat makes YouTube different from other platforms (hello, search power!)How to upload Shorts with the right music, keywords, and cover photosWhy YouTube has a totally different audience you might be missingOur go-to tips for optimizing your channel and video descriptionsHow we’re using Shorts inside Performance Max campaigns for clientsWhy it’s okay to start with just one video (just start!)If you’ve been on the fence about YouTube or wondering how to make it work without adding more to your plate, this episode is for you.Connect with us: Follow us on Instagram Subscribe on Spotify Listen on Apple Podcasts Visit our website💬 Questions about YouTube? DM us—we’d love to hear what you’re working on!