Dose of Social: Actionable Social Media Tips for Small Businesses and Brands

In part two of our conversation with Amber Gilormo, founder of The Boutique Lawyer, we dive deeper into the legal side of running and scaling an online business. From trademarks and contracts to influencer partnerships and copyright issues on social media, Amber breaks down the legal realities that creators, agencies, and entrepreneurs need to understand as they grow.We talk through what legal maturity actually looks like behind the scenes of successful businesses, why proactive legal systems matter, and the biggest misconceptions online business owners have when it comes to protecting their brands. Amber also shares practical advice on handling scope creep, contract breaches, and staying compliant while still creating engaging social content.If you’ve ever wondered whether your contracts are strong enough, your content is legally protected, or your business is actually covered as it scales, this episode is packed with actionable insight.Here’s what we’re diving into:Why trademarks should be a priority once your business starts generating consistent revenueThe biggest misconception business owners have about owning their brand nameHow to create a simple legal audit system for your businessBest practices for handling contract breaches professionallyScope creep strategies and how to build protections into your contractsConnect with Amber Gilormo:Website: The Boutique LawyerInstagram: @theboutiquelawyerConnect with us:Follow Dose of Social on InstagramSubscribe on SpotifyListen on Apple PodcastsCheck out our website💬 Want to be a guest or ask us a question? Reach out - we’d love to hear from you!

In this episode of Dose of Social, we sit down with Anthony Domenici, founder of Base Camp Consulting Group, to talk about what it really looks like to step into visibility as a founder—especially when it doesn’t come naturally. Anthony shares how his background in finance and accounting led him to build a consulting firm for CPG brands, and how a recent shift into full ownership of his business pushed him to start showing up online in a bigger way.We get real about the mental blocks around content creation, the power of consistency, and how social media can become a growth engine when paired with expertise. If you’ve ever felt hesitant to hit “post,” this episode will give you the push you need.Here’s what we’re diving into:Anthony’s journey from finance professional to founder of a niche consulting firmThe story behind his “Cash Flow CFO” personal brandWhy “done is better than perfect” when it comes to social mediaWhy sharing value (without gatekeeping) builds trust and authorityConnect with Anthony Domenici:Website: (Base Camp Consulting Group)Instagram: https://instagram.com/thecashflowcfoLinkedIn: https://www.linkedin.com/in/anthony-domeniciConnect with us:Follow Dose of Social on InstagramSubscribe on SpotifyListen on Apple PodcastsCheck out our website💬 Want to be a guest or ask us a question? Reach out—we’d love to hear from you!

In this episode of Dose of Social, we sit down with Katie Radel, CEO and founder of Ripple Consulting Group, to talk about what it really takes to build visibility as a leader in today’s crowded digital space. Katie shares her journey from a decades-long corporate career in PR and communications to launching her own firm—and how a pivotal “midlife awakening” led her to niche down and focus on executive visibility.We dive into how founders and leaders can clarify their messaging, step into thought leadership, and use PR strategically (without feeling overwhelmed or inauthentic). From understanding your “zone of genius” to leveraging both owned and earned media, this episode is packed with actionable insights for anyone looking to grow their brand and influence.Here’s what we’re diving into:Katie’s transition from corporate PR to entrepreneurshipWhy clear messaging (who you help, problem, result) is everythingWhat PR actually looks like for small businesses and foundersSimple ways to start building visibility this weekThe difference between owned, earned, and paid mediaEasy LinkedIn strategies for thought leadership (without long-form overwhelm)How PR and social media work together to amplify your brandWhy overcoming imposter syndrome is key to showing up and being seenConnect with Katie Radel:Website: https://rippleconsultinggroup.comLinkedIn: https://www.linkedin.com/in/katie-radelConnect with us:Follow Dose of Social on InstagramSubscribe on SpotifyListen on Apple PodcastsCheck out our website💬 Want to be a guest or ask us a question? Reach out—we’d love to hear from you!

In this episode of Dose of Social, I’m joined by Amber Gilormo, founder of The Boutique Lawyer, to talk about the legal side of building an online business without making it feel overwhelming. As an online business and trademark attorney, Amber breaks down where entrepreneurs should actually start when it comes to legal protection—and why the goal isn’t to do everything at once, but to protect yourself and your revenue in the right order.We talk through the contracts, clauses, and policies small business owners need to think about early on, plus the biggest misconceptions Amber sees in the online space. She also shares smart perspective on AI, client disputes, and why your legal setup should evolve as your business grows. If you’ve been putting off the legal side of your business, this conversation is a practical and empowering place to begin.Here’s what we’re diving into:Why proving your business idea can make money should come before overinvesting in legal setupWhen it makes sense to form an LLCThe first contracts and website policies service providers should have in placeKey contract clauses to review around payments, cancellations, and intellectual propertyWhen to move from templates to hiring a lawyerThe risks of relying on AI to draft legal documentsConnect with Amber Gilormo:Website: https://theboutiquelawyer.comInstagram: @theboutiquelawyerFacebook: The Boutique LawyerConnect with us:Follow Dose of Social on InstagramSubscribe on SpotifyListen on Apple PodcastsCheck out our website

In this episode of Dose of Social, we sit down with Bilal Kaiser, founder and principal of Agency Guacamole, as he shares what it really takes to execute influencer marketing and event strategy that actually drives results. With his agency celebrating 10 years in business, Bilal walks us through how influencer mailers, strategic sampling, and experiential events fit into a modern marketing mix—especially in the beauty and lifestyle space.We unpack what separates thoughtful seeding from “spray and pray,” how to set realistic ROI expectations, and why storytelling—not just packaging—makes a mailer stand out. Bilal also dives into how events have evolved post-COVID, how brands can create truly shareable moments, and why community management is critical after the event ends.If you’re a brand navigating influencer marketing or an entrepreneur building in a fast-changing space, this episode is packed with practical insights.Here’s what we’re diving into:The four core types of influencer programs (ambassador, paid, seeding, UGC scale)Strategic sampling vs random product giftingHow to find and vet creators (and when to work with “overnight influencers”)What makes a PR mailer stand out in a crowded marketExtending the life of an event through digital strategyEntrepreneur lessons: knowing your value, building your network, and staying nimbleConnect with Bilal Kaiser:Agency Guacamole: https://www.agencyguacamole.comInstagram: https://instagram.com/agencyguacamoleBilal’s Instagram: https://instagram.com/bilalkaiserLinkedIn: https://www.linkedin.com/in/bilalkaiserB.L.N.D. (Beauty, Lifestyle & Nurturing Diversity):https://www.agencyguacamole.com/blnd-beauty-lifestyle-nurturing-diversity-inclusionConnect with us:Follow Dose of Social on InstagramSubscribe on SpotifyListen on Apple PodcastsCheck out our website💬 Want to be a guest or ask us a question? Reach out—we’d love to hear from you!

In this episode of Dose of Social, we’re joined by the incredible Natalie Mitchell, the force behind Nat Runs Far. Natalie is a running coach, podcast host, race announcer, and mom of three who’s built a thriving presence across social media—all while keeping it refreshingly real.We dive deep into her unexpected (and completely organic) growth on Threads, where she’s amassed over 69,000 followers. Natalie shares how she went from casually joining the platform to sparking meaningful conversations and building an active community without gimmicks, trends, or high-production content.Here’s what we’re diving into:Natalie’s journey from marathoner and blogger to podcaster and social media coachHow she grew her Threads account to 69K+ followers—without trying to go viralThe importance of listening and asking questions to drive engagementTips for new users on Threads: how to start, what to post, and how to get seenThe surprising way community and conversation still matter in 2026Mistakes to avoid on Threads (hint: don’t lead with negativity)How to use niche groups like "Running Threads" to get discoveredConnect with Natalie Mitchell:Website: http://www.natrunsfar.com/Instagram: @natrunsfarThreads: @natrunsfarPodcast: Suite Run PodcastConnect with us:Follow Dose of Social on InstagramSubscribe on SpotifyListen on Apple PodcastsCheck out our website🎤 Know someone who should be on the show? Or want to hear about a specific topic? Let us know, we’d love to hear from you!

In this episode of Dose of Social, we’re unpacking one of our favorite topics: how social media has completely changed—and what brands need to let go of if they want to grow today.We’re breaking down the mindset shift from vanity metrics to real engagement, why follower count means almost nothing in 2026, and what’s actually working when it comes to strategy. From one bot-gone-wrong story to the importance of pairing paid with organic, we’re getting real about what it takes to show up, stand out, and build community in the era of new social.Here’s what we’re diving into:The difference between old social and new social—and why it mattersWhy fake followers hurt your paid strategy (not just your ego)Our favorite story about a follower-buying disaster 😬Why organic growth is harder than ever—and what to focus on insteadWhat we tell clients every time they ask about posting frequencyHow we help brands embrace video (even when they don’t want to)The real role of stories, engagement, and community todayWhat to unlearn if you’re still stuck in 2018 tacticsConnect with us:Follow Dose of Social on InstagramSubscribe on SpotifyListen on Apple PodcastsCheck out our website💬 Questions? Feedback? Want to work together? Hit us up—we’d love to chat.

In this episode of Dose of Social, we take a nostalgic-meets-strategic look at the evolution of social media—from the carefree MySpace and early Instagram days to today’s video-first, pay-to-play landscape.We unpack how the shift from photo-based posting to dynamic, video-driven content has transformed the expectations for creators, business owners, and marketers alike. You’ll hear how organic social used to be enough, why that’s no longer the case, and what modern brands must do to stay visible and competitive in 2026 and beyond.This episode is packed with insights around how to blend organic content with paid strategy, the rising importance of founder-led content, and why testing, data, and adaptability matter more than ever.Here’s what we’re diving into:The difference between “old” and “new” social—and why real-time reels rule todayWhy brands can’t rely on organic alone (and what actually works now)The meaning of "pay to play" and how platforms like Meta limit organic reachThe shift from curated feeds to raw, personality-driven contentWhat Instagram rewards right now (think reels, storytelling carousels, and in-app tools)Connect with us:Follow Dose of Social on InstagramSubscribe on SpotifyListen on Apple PodcastsCheck out our website💬 Have a question or want to be a guest? Slide into our DMs—we'd love to hear from you!

In this episode of Dose of Social, we dive into all things production and filming: covering what brands and business owners need to know to create high-quality, engaging reels without a big budget or crew.From lighting and audio to framing and editing, we break down what actually makes a difference when you're shooting content for Instagram, TikTok, and beyond. Whether you're DIY-ing your reels or managing a shoot with a team, this episode is packed with practical advice—and gear recs!—that you can start using right away.Here’s what we’re diving into:Why lighting and audio are more important than fancy camerasThe importance of framing plus common shooting mistakes to avoidHow to shoot with editing in mind (especially if adding captions or graphics)Lindsay and Kayla’s must-have tools for creators: including mics, gimbals, ring lights, and moreThe difference between wired and wireless mics and why they recently switchedTips for shooting in noisy environments or low-light spacesHow to get the most out of short, intentional shoots (even in under 2 hours)Tools mentioned in this episode:DJI Mic Mini Wireless Microphones → Buy on Amazon – $99DJI OM 5 Gimbal Stabilizer → View on DJIRectangular Handheld LED Light → See options on AmazonMagnetic Phone Ring Light → Shop on TikTok Shop or AmazonConnect with us:Follow Dose of Social on InstagramSubscribe on SpotifyListen on Apple PodcastsCheck out our website💬 Want to be a guest or ask a question? Reach out—we’d love to hear from you!

In this episode of Dose of Social, co-hosts we dive deep into the power of Instagram Reels and why short-form video content is non-negotiable in today’s digital landscape. With over 2 billion Reels played daily across Meta platforms, it's clear: Reels aren’t just a trend—they’re a must for growth and visibility.We will go over how business owners, marketers, and creators can embrace Reels without feeling overwhelmed. From planning content with intention to using shot lists and batching strategies, they share real examples and tactical advice to help you simplify video production and stay ahead of the algorithm.Here’s what we’re diving into:Why Reels outperform static posts and carousels on InstagramThe psychology behind short-form video engagement (hint: it’s addictive!)Easy Reels ideas for service providers and product-based brandsHow to batch create Reels content efficiently for events and shootsWhy captions matter—and how to make Reels scroll-stoppingTips for leveraging trending audio strategically, not just for the sake of itThe importance of hooks, shot lists, and quick turnaround for relevanceWhether you're a restaurant owner, content creator, or personal brand, this episode will leave you with the tools and confidence to start showing up on Reels—no dancing required.Connect with us: Follow Dose of Social on Instagram Subscribe on Spotify Listen on Apple Podcasts Check out our website💬 Have a reel you're proud of? Tag us or DM us—we want to see it!

In this episode of Dose of Social, we sit down with Anna Tutckaia, VP of Growth Marketing at Manychat, to uncover how creators and brands are revolutionizing one‑on‑one engagement in an era where follower count alone isn’t king. Anna breaks down how Manychat’s chat automation tools help creators turn comments into meaningful DMs—and ultimately, into stronger relationships and revenue.Anna walks us through her six‑to‑seven‑year journey at Manychat, where she’s helped evolve the platform from a Messenger‑only tool into a multi‑channel social engagement engine (including Instagram, WhatsApp, and soon TikTok). She shares how the rise of creator culture and AI‑driven content means authentic connection and community trust are now more important than ever.Here’s what we’re diving into:Anna’s growth journey at Manychat: what her role really entailsWhy follower count is no longer the primary metric for success—engagement isHow creators use Manychat to transform comments and follows into real conversationsThe concept of “authentic automation” and how to strike the balance between tech and human toneCommon automation mistakes to avoid (e.g.,: sounding too robotic, masking bots as humans)Why small‑niche creators are winning in 2025—and how larger brands can learn from themPredictions for the next two years in creator‑led social: AI content overload, private spaces, deeper community focusConnect with Anna Tutckaia: LinkedIn: https://www.linkedin.com/in/annatutckaia Instagram: @annatutckaia Website: manychat.comConnect with us: Follow Dose of Social on Instagram Subscribe on Spotify Listen on Apple Podcasts Check out our website💬 Want to be a guest or ask us a question? Reach out — we’d love to hear from you!

In this episode of Dose of Social, we dive deep with Madeline Walden, Digital Content & Community Manager at the Aquarium of the Pacific (Long Beach, CA). Madeline shares how a lifelong love of social media and local oceanic inspiration led her to build a powerhouse content strategy that drives engagement, education—and yes—millions of TikTok followers.From her early days curating friends’ accounts to landing the aquarium’s first dedicated social role in 2016, Madeline has led the evolution of their digital presence. She walks us through how they transformed from sporadic posts to a full‑scale strategy, the virality of sea lions (yes, really) and how to balance family‑friendly fun with mission‑driven education.Here’s what we’re diving into:The rise of TikTok for the aquarium—how they launched in 2020, partnered with TikTok’s “Learn on TikTok” initiative and grew to 2.8 M followersDefining target audiences across platforms—families, animal enthusiasts, scientists—and tailoring content accordinglyThe secret sauce behind viral content: charismatic animals (hello, sea lions!), connection, emotion, and momentumBuilding a content team: in‑house social, video production, “Pacific Pals” (puppeteers!), animal‑care collaborationHow the aquarium sets KPIs—beyond pure analytics—to focus on community, awareness and real‑world impactAdvice for mission‑driven organisations and small teams: use the platforms like a user first, speak in accessible language, infuse education with a touch of humorConnect with Madeline Walden: Website (Aquarium of the Pacific): https://www.aquariumofpacific.org LinkedIn: Madeline Joy Walden Instagram: @aquariumofthepacific Podcast: Aquarium of the Podcific Connect with us: Follow Dose of Social on Instagram Subscribe on Spotify Listen on Apple Podcasts Visit our website 💬 Want to be a guest or ask us a question? Reach out—we’d love to hear from you!

In this episode of Dose of Social, we sit down with Mimi Banks, founder and CEO of MB Social, to unpack how her 15‑year career at L’Oréal paved the way for building a bold, full‐service social agency, and how that experience shapes the way we approach content, community and influencer strategy today.From launching Instagram and Pinterest for luxury beauty brands in 2012 to leading a team of global talent supporting major brands and creator partnerships, Mimi shares what works, and what doesn’t, when it comes to storytelling, engagement and authenticity in the digital age.Here’s what we’re diving into:Key strategies for building an engaged community: show up, listen, connect online and offline.How brands starting from scratch can create meaningful connections (not just followers): content, paid strategy and collaboration.Scaling community engagement without losing authenticity: shifts, systems and team structure.Defining your brand’s unique story for social: identifying your "why", content pillars, and how to translate brand into feed.Influencer marketing insights: letting creators shine, avoiding over‑briefing, leveraging repeat collaboration, measuring beyond likes and follows.Balancing aspirational vs relatable content, and why authenticity matters more than ever in an AI‑rich world.Connect with Mimi Banks:Website: https://mbsocial.comInstagram: @mbsocial.agencyInstagram: @mimibanksConnect with us:Follow Dose of Social on InstagramSubscribe on SpotifyListen on Apple PodcastsVisit our website 💬 Want to be a guest or share a question? Reach out—we’d love to hear from you!

In this episode of Dose of Social, we chat with Shannon Grayce, a business coach and former luxury brand marketer turned sales & marketing mentor. Shannon shares how she transitioned from corporate sales training into guiding entrepreneurs to scale their brands — all by combining authenticity, strategy, and aligned sales skills.She walks us through her signature frameworks and real-world client wins, and gives listeners a practical “homework” they can use right away to improve their marketing and lead nurturing.Here’s what we’re diving into:How Shannon pivoted from luxury brand marketing to full-time business coachingThe Know → Like → Trust method for turning cold leads into paying clientsThe difference between consulting and coaching — and why she prefers hands-on executionShannon’s Stoplight Theory for reading sales signals (green, yellow, red)The most underrated channels for small businesses right now: TikTok, LinkedIn & YouTubeConnect with Shannon Grayce: Website: https://globalpathcoaching.org Instagram: @shannongrayce Business Instagram: @globalpathcoaching Email: [email protected] with us: Follow Dose of Social on Instagram Subscribe on Spotify Listen on Apple Podcasts Check out our website💬 Want to be a guest or ask us a question? Reach out—we’d love to hear from you!

In this episode of Dose of Social, we sit down with Dave Delaney, founder and CEO of Futureforth, to talk all things communication: from managing internal culture to growing your business through content. Dave is also the host of the ADHD Wise Squirrels podcast and author of New Business Networking, a guide to building better relationships both online and offline.With two decades of experience in leadership development, digital strategy, and content marketing, Dave shares his human-first approach to improving both internal and external communication, especially for small businesses trying to retain talent and stand out online.Here’s what we’re diving into:The first simple step to improve communication with customers and clientsHow to avoid the most common internal communication mistakesLeadership habits that increase retention and build trustWhy email marketing still matters and how to do it rightWhat to focus on when social media momentum plateausConnect with Dave Delaney:Website: https://futureforth.comPodcast: ADHD Wise SquirrelsBook: New Business NetworkingConnect with us:Follow Dose of Social on InstagramSubscribe on SpotifyListen on Apple PodcastsCheck out our website 💬 Want to be a guest or ask us a question? Reach out—we’d love to hear from you!

In this episode of Dose of Social, we sit down with Lizzie Curtis, celebrity stylist, mom of three, and the creative force behind Society Nautique, a handmade jewelry brand known for its timeless pieces and personal storytelling.Lizzie walks us through her early days of stringing beads as a middle schooler, working in boutiques, and how her love for design and business eventually evolved into two flourishing careers: styling for major campaigns and building her jewelry business from the ground up. Her journey is a masterclass in staying true to your creative instincts—while still being savvy about marketing, audience-building, and storytelling online.Whether she’s in “maker mode” or “manager mode,” Lizzie shares how she uses organic and paid social to connect authentically with her audience—and how content doesn’t need to be polished to convert.Here’s what we’re diving into:How Lizzie built Society Nautique from a childhood hobby into a full-fledged brandBalancing personal storytelling and product content across two Instagram accountsHer early exposure to retail and what working in a boutique taught her about brandingThe power of showing up authentically in paid ads (and why low-fi content performs best)Jewelry as an emotional connector—and the stories behind some of her most meaningful piecesConnect with Lizzie Curtis: Website: https://www.lizziecurtis.com Jewelry Brand: https://www.societynautique.com Instagram: @lizziecurtis Jewelry Instagram: @societynautique YouTube: @societynautiqueConnect with us: Follow Dose of Social on Instagram Subscribe on Spotify Listen on Apple Podcasts Check out our website💬 Want to be a guest or ask us a question? Reach out—we’d love to hear from you!

In this episode of Dose of Social, hosts Lindsay Mauch and Kayla Perlstein welcome Len Silverman and Bob Harms of Up to 11 Marketing. With decades of experience in advertising, branding, and leadership, Len and Bob share how their strategic-first approach helps service-based businesses grow sustainably, especially for entrepreneurs feeling stuck or overwhelmed.Here’s what we’re diving into:The importance of defining and interviewing your ideal customer before launching marketing effortsWhy strategy must come before tactics, what misfires (like unexpected rebrands) can teach usThe power of brand positioning and competitive analysis to carve out a unique market laneThe biggest marketing misconceptions: DIY tools don’t mean strategy; marketing and sales are different beastsWhy operational readiness matters when scaling and how not being prepared can backfireConnect with Len & BobWebsite: https://uptoelevenmarketing.com/LinkedIn: Up to 11 MarketingBob Harms: https://www.linkedin.com/in/robert-harms-uptoelevenmarketing/Len Silverman: https://www.linkedin.com/in/up-to-eleven-len/ Connect with us:Follow Dose of Social on InstagramSubscribe on SpotifyListen on Apple PodcastsCheck out our website

In this heartfelt episode of Dose of Social, Lindsay and Kayla sit down with Karri Morgan, Executive Director of the Scott Hamilton CARES Foundation, to explore how authentic storytelling and values-driven content can power a nonprofit’s mission across social media.Karri shares her inspiring journey from working with Olympian and cancer survivor Scott Hamilton to leading a national foundation focused on immunotherapy and patient-centered cancer research. From managing over 30 events a year to building high-impact content strategies, she opens up about the balance between education, fundraising, and community engagement online.Whether you run a nonprofit or just want to lead with heart on social, this episode is filled with practical takeaways and meaningful moments—including viral posts, behind-the-scenes strategies, and why one emotional radio story unexpectedly moved donors in 30+ states. Here’s what we’re diving into:How Karri met Scott Hamilton and helped him turn personal adversity into global impactThe evolution of their social media strategy—and how it supports education, awareness, and fundraisingBehind-the-scenes wins from the Scott Hamilton & Friends ice showHow survivor stories and volunteer shoutouts drive the most engagementBalancing organic vs. sponsored content as a nonprofitReal talk on donor fatigue, authenticity, and staying mission-aligned on socialWhy their cancer ribbon is upside down—and how it symbolizes infinite hope Connect with the Scott Hamilton CARES Foundation:Website: https://scottcares.orgInstagram: @teamscottcaresFacebook: Team Scott CaresLinkedIn: Scott Hamilton CARES Foundation Connect with us:Follow Dose of Social on InstagramSubscribe on SpotifyListen on Apple PodcastsCheck out our website💬 Want to be a guest or ask us a question? Reach out, we’d love to hear from you!

In this episode of Dose of Social, hosts Lindsay Mauch and Kayla Perlstein welcome Jess Kaplan, Social Strategy Manager at Orange 142. Jess shares her journey from studying journalism in California to leading social media for tourism clients across Tennessee: most notably Pigeon Forge. With her expertise in storytelling through reels, influencer collaborations, and user-generated content, Jess uncovers how to craft a social media strategy that captures the magic of a destination.Here’s what we’re diving into:How Jess and her team keep content fresh for a major tourist destination like Pigeon ForgeWhy reels and carousels are the top-performing formats for tourism brandsHow a creator-led video sparked a 50M-view campaign that directly boosted bookingsJess’s go-to tools for monthly content shoots—including the Osmo Pocket 3Best practices for working with influencers, managing UGC, and navigating trends authenticallyConnect with Jess Kaplan:Instagram: @itsjesskapLinkedIn: Jessica KaplanOrange 142: Find them on Instagram, LinkedIn, and Facebook Connect with us:Follow Dose of Social on InstagramSubscribe on SpotifyListen on Apple PodcastsCheck out our website

In this episode of Dose of Social, we’re diving into the pros, cons, and “meh” moments of using social media scheduling tools. From efficiency wins to awkward “oops” moments (looking at you, McDonald’s placeholder post), we break down when scheduling makes sense and when it’s better to post natively.Whether you’re managing one brand or a full roster of clients, this episode gives you the practical, behind-the-scenes perspective to decide if scheduling tools are worth your budget - or if Google Sheets and native tools have you covered.Here’s what we’re diving into:The biggest pros and cons of scheduling tools for social media managersWhy “post and ghost” is the fastest way to tank engagementReal-life mishaps from pre-scheduled content (and how to avoid them)Which platforms’ native schedulers are surprisingly powerfulHow scheduling can affect reach and engagementOur take on the “optimal posting time” debate in 2025How far in advance you really need to plan contentConnect with us:Follow Dose of Social on InstagramSubscribe on SpotifyListen on Apple PodcastsCheck out our website

In this special Lindsay & Kayla episode of Dose of Social, we’re diving into a platform that’s been shaping online video for the last 20 years—YouTube. From Flip Cam nostalgia to how we’re using YouTube Shorts today, we’re breaking down everything brands, creators, and entrepreneurs need to know about showing up on YouTube in 2025.We’re sharing real-life stories, strategy tips, and exactly how we repurpose content our clients are already creating for Instagram Reels and TikTok - so you can make YouTube work for you, too.Here’s what we’re diving into:The history of YouTube and why it’s still so relevant after 20 yearsHow we use YouTube Shorts to repurpose content and expand reachWhat makes YouTube different from other platforms (hello, search power!)How to upload Shorts with the right music, keywords, and cover photosWhy YouTube has a totally different audience you might be missingOur go-to tips for optimizing your channel and video descriptionsHow we’re using Shorts inside Performance Max campaigns for clientsWhy it’s okay to start with just one video (just start!)If you’ve been on the fence about YouTube or wondering how to make it work without adding more to your plate, this episode is for you.Connect with us: Follow us on Instagram Subscribe on Spotify Listen on Apple Podcasts Visit our website💬 Questions about YouTube? DM us—we’d love to hear what you’re working on!

In this episode of Dose of Social, we’re joined by the hilarious and heartfelt Julia Fowler—actress, screenwriter, and the creator behind the Southern Women Channel. From Broadway dreams to unexpected YouTube fame, Julia walks us through how one viral video in 2012 led to a full-blown brand celebrating Southern women, traditions, and sayings (all with a good dose of lipstick and laughter).What started as a homesick creative experiment turned into a cultural movement—highlighting southern identity with charm, wit, and respect. Julia shares how her entertainment background helps her manage the chaos of producing high-quality sketch comedy online while balancing acting, screenwriting, and real life. Whether you’re a content creator, Southern girl at heart, or just love to laugh, this episode is a masterclass in authenticity, creative joy, and niche audience connection.Here’s what we’re diving into:How Julia’s Southern roots and Broadway hustle shaped her creative journeyThe accidental origins and viral rise of the Southern Women ChannelHer production workflow—from scripting 75 one-liners to editing with comedic rhythmWhy staying true to culture and tone matters in niche contentThe fine line between celebrating vs. stereotyping Southern identityCommunity, burnout, and why she still treats her YouTube as a “creative playground”Julia’s best advice for balancing humor with respect in culturally specific content Southern Women ChannelWebsite: https://southernwomenchannel.comYouTube: Southern Women ChannelInstagram: @southernwomenchannelFacebook: Southern Women ChannelTikTok: @southernwomenchannel Connect with Julia Fowler:Julia's Instagram: @jredfowler Julia's Facebook: @Julia FowlerBooks: Talk Southern to Me & Embrace Your Southern on Amazon Connect with us:Follow Dose of Social on InstagramSubscribe on SpotifyListen on Apple PodcastsCheck out our website💬 Want to be a guest or ask us a question? Reach out—we’d love to hear from you! 

In this episode of Dose of Social, we catch up with Kylie Wade, founder and co-CEO of Organizing for Life, to talk about what it really takes to build a service-based business from the ground up. From her early days as a spin instructor and social media creator to working at Netflix and ultimately launching her own professional organizing company, Kylie shares how her corporate background helped her scale, systematize, and differentiate her brand.  Here’s what we’re diving into:How Kylie pivoted from a career at Netflix to full-time entrepreneurshipWhy Instagram is her #1 lead source—and how she balances visuals with valueHer three go-to content pillars: projects, process, and productsWhy she positions Organizing for Life as a full-service, luxury experienceHow one viral post about a storage unit exploded—and what she learned from the commentsTools and tactics she brought from tech to scale her operations as a small teamHow she approaches social proof, media releases, and visual storytelling with respect and strategyAdvice for anyone trying to grow a service business through content—without the burnoutConnect with Kylie Wade:Website: organizingforlife.orgInstagram: @organizingforlifeFacebook: Organizing for Life Connect with Us:Follow Dose of Social on InstagramCheck out our website hereBe a member now!Subscribe for more episodes on Spotify and Apple Podcasts The conversation covers everything from social media strategy and content pillars to pricing, positioning, and how she manages the vulnerability of working in people’s homes. If you’re growing a service business and trying to stand out on social, this episode is full of tactical insights and honest perspective. 💬 Want to be a guest or ask us a question? Reach out—we’d love to hear from you!

In this episode of Dose of Social, we dive into the “unsexy but essential” side of running a business—bookkeeping and financial strategy—with Stacey Hunt, founder of Lockstep Consulting. After 30 years in corporate sales, Stacey transitioned into entrepreneurship to empower creatives and service providers to understand and manage their numbers with confidence.From the difference between bookkeepers and accountants to tools for streamlining your finances, Stacey breaks down exactly what every entrepreneur should know. Whether you're DIY-ing your books or thinking about hiring help, this episode is packed with insights on building a financially sound business that can actually grow. Here’s what we’re diving into:Stacey’s pivot from corporate sales to launching Lockstep ConsultingWhy bookkeeping isn’t just data entry—it’s strategic decision-makingThe top numbers every business owner should track: cash flow, AR/AP, marginsHow often you should actually be reviewing your financialsThe key difference between a bookkeeper and a tax accountant (and why you probably need both) Connect with Stacey Hunt:Website: https://lockstep-consulting.com/Email: [email protected] Connect with us:Follow Dose of Social on InstagramSubscribe on SpotifyListen on Apple PodcastsCheck out our website

In this continuation of a previous episode, Lindsay and Kayla are joined once again by Emily Raiber of Emily Raiber Media for part two of their deep dive into social commerce. This time, the conversation centers on ShopMy, a fast-growing affiliate marketing and influencer platform making waves for both brands and creators.Emily explains why ShopMy is a game-changer in the world of influencer marketing, how it compares to older affiliate tools, and what every business owner needs to know before joining. If you’re a small business or content creator looking to monetize your product recommendations or partner more effectively with influencers, this episode is packed with practical tips.Here’s what we’re diving into:What ShopMy is, how it works, and why it’s gaining popularity with creators and brands alikeWhy creators of all sizes should monetize their product recommendations through affiliate linksThe cost structure of ShopMy for brands, and why it’s more than just a subscription—it requires a gifting strategy and real engagementWhat types of businesses benefit most from ShopMy and how it can complement your paid ad strategyHow ShopMy differs from traditional affiliate platforms like Commission Junction and why it’s easier, faster, and more transparent Listen to More Dose of Social:Substack and Strategy: Turning Content into Community with Emily RaiberSign Up for ShopMy: ShopMy Platform Connect with Emily:Website: emilyraibermedia.comInstagram: @emilyraibermediaShop My Storefront: shopmy.us/emilyraibermedia Connect with Us:Follow Dose of Social on InstagramCheck out our website hereBe a member now!Subscribe for more episodes on Spotify and Apple Podcasts 💬 Want to be a guest or ask us a question? Reach out—we’d love to hear from you!

In this episode of Dose of Social, we sit down with web designer and WordPress expert Henderson Lafond, founder of Madison Reid Creative, to talk all things small business websites. Henderson shares her journey from corporate life to solopreneurship, how an embroidery side hustle led to a thriving web design business, and why WordPress remains her platform of choice. Whether you're building your first site or refreshing an existing one, this conversation covers what really matters—user experience, SEO, security, and telling your brand story with clarity. What You’ll Learn in This Episode:Why every business—no matter the size—deserves a beautiful, functional websiteThe essential pages and features every small business site should includeTips for keeping your site secure and running smoothly over timeCommon mistakes small business owners make—and how to avoid themWhat to prioritize if you're launching a site on a small budget Connect with Henderson:LinkedIn: https://www.linkedin.com/in/henderson-lafond/ Website: https://madisonreidcreative.com/ Email: [email protected]/  Follow & Subscribe:Follow Dose of Social on InstagramSubscribe for new episodes on Spotify and Apple PodcastsLearn more at doseofsocial.com 💬 Want to be a guest or ask us a question? Reach out—we’d love to hear from you!

In this episode of Dose of Social, we break down the continued rise of LinkedIn in 2025 and why it remains one of the most valuable platforms for professionals and business owners. We share firsthand strategies for optimizing content, growing authentic connections, and avoiding common engagement mistakes. From carousel tips and caption strategy to connection etiquette and company page hacks, this episode is packed with actionable insights for anyone looking to elevate their brand or business on LinkedIn.What You’ll Learn in This Episode:Why LinkedIn is no longer just for job seekers and recruitersThe top-performing content formats for 2025 (carousels, polls, and more)How to effectively balance personal vs. business content on LinkedInThe difference between long-form captions and LinkedIn Articles—and why both matterTips for growing your network without being spammyFeatures you may not be using (but should), like “Notify Employees” and Activity feedsEtiquette for intros, comments, and connection requests Connect with Us:Lindsay Mauch: LinkedIn | LTM DigitalKayla Perlstein: LinkedIn | Golden Bird Marketing Follow & Subscribe:Follow Dose of Social on InstagramSubscribe for new episodes on Spotify and Apple PodcastsLearn more at doseofsocial.com

In this episode of Dose of Social, Lindsay and Kayla catch up with longtime friend and sustainability advocate Derek Sabori, founder of The Underswell. With a career that started in action sports and evolved into sustainability consulting, education, and now podcasting, Derek shares the story behind launching a purpose-driven brand, why storytelling is essential for both business and career growth, and how podcasting can be a powerful tool for building a modern personal brand. If you’re navigating a career shift, this conversation is a must-listen.Connect with Derek:Website: theunderswell.comLinkedIn: Derek SaboriInstagram: @theunderswellHere’s what we’re diving into: How Derek built a career in sustainability before it was mainstreamWhy his yoga apparel brand (KOZM) ultimately shut down—and what he learned from itThe origin story of The Underswell and how it’s helping others build meaningful careersHow podcasting can be used as a tool for professional branding and visibilityWhat Gen Z really thinks about sustainability and brand loyaltyTactical advice for navigating a mid-career or late-career transitionConnect with Us:Follow Dose of Social on InstagramCheck out our website hereBe a member now!Subscribe for more episodes on Spotify and Apple Podcasts

In this episode of Dose of Social, Lindsay and Kayla sit down with Tracy Davison, founder of 3:17 Mastermind, to explore how business owners can break through entrepreneurial isolation, leverage LinkedIn to grow authentically, and build real momentum in both revenue and relationships. With a background as a high school principal and district superintendent, Tracy brings a unique leadership perspective to business strategy and peer-to-peer growth. She also gives Lindsay an on-the-spot LinkedIn audit you don’t want to miss!Connect with Tracy:LinkedIn: Tracy DavisonWebsite: 317Mastermind.comHere’s what we’re diving into: What 3:17 Mastermind is, and how it helps entrepreneurs break through isolation and grow fasterWhy LinkedIn is the most underutilized tool in the small business marketing toolboxA step-by-step guide for optimizing your LinkedIn profile (with a live audit!)How to build connection without sounding salesy (and avoid the cringe pitch)Why being vulnerable in a mastermind is the real key to breakthrough growthMore from Dose of Social: If you're unsure who your audience is, check out our episode: 👉 Hitting the Mark: How to Define Your Target AudienceConnect with Us:Follow Dose of Social on InstagramCheck out our website hereBe a member now!Subscribe for more episodes on Spotify and Apple Podcasts

In this episode of Dose of Social, we sit down with longtime friend and PR expert AJ Feuerman to dig into the nuances of public relations and social media strategy for restaurants. With experience ranging from TV networks to bagel shops, AJ brings a wealth of insight on how hospitality brands can stand out—without breaking the bank. She shares her journey from screenwriting to founding her own PR agency, tips for working with influencers, managing online reviews, and why good plating might be your best social media asset.Here’s what we’re diving into: How AJ transitioned from screenwriting to public relationsThe power of great visuals in restaurant marketingWhat PR tactics actually work for small businesses and restaurantsWhy Instagram walls and branded dog swag aren’t just cute—they’re strategicNavigating Yelp and handling bad reviews without panicInfluencer marketing on a budget: How local creators can have major impact Follow AJ:Website: ajfeuerman.comInstagram: @ajfeuermanThreads: @ajfeuermanLinkedIn: AJ Feuerman on LinkedInBrunch IG: @HollywoodBrunch Connect with Us:Follow Dose of Social on InstagramCheck out our website hereBe a member now!Subscribe for more episodes on Spotify and Apple Podcasts

We’re back for Season 3 of Dose of Social 🎉 In this episode, we kick things off with digital marketing expert Emily Raiber, Founder of Emily Raiber Media. Emily shares her unique journey from TV production to launching her own digital marketing business, and dives into why Substack is becoming a must-have tool for brands, influencers, and service-based businesses. Here’s what we’re diving into:Emily’s pivot from television to entrepreneurshipWhy Substack is perfect for newsletters, creators, and community-buildingTips for getting started on Substack (without the overwhelm!)How to grow your audience and boost engagementUsing social media to drive traffic and subscribersSubstack’s new video and podcast features—and how to use themReal-world strategies for content creators and business owners Resources:Substack – The platform for independent writers and creatorsEmily’s Substack: ER's Recs – Where Emily shares digital strategy insights and examplesKlaviyo – Email platform mentioned for eCommerce automationsMailchimp – Traditional email service compared in the episodeWhether you're new to Substack or looking to level up your content strategy, this episode is packed with practical advice to help you expand your reach and grow your digital presence.Tune in for more Dose of Social this season!

Hey everyone! In this episode of Dose of Social, we are diving into one of our most requested topics: how to use AI to supercharge your social media strategy. From content creation to planning and customer engagement, we’re breaking down the tools and tips you need to work smarter, not harder.Here’s what we’re diving into:How AI is changing the game for social media marketingOur favorite AI tools like ChatGPT, Ideogram, and chatbotsThe difference between free and premium versions of ChatGPTHow to use AI for image creation, content planning, and brand voice alignmentTips for training AI tools to actually sound like youTackling the fear of AI “taking over” and how it can actually make your life easierUsing AI in ads, email marketing, and customer support with tools like ManyChatThis episode is all about working more efficiently and creatively with the help of AI. Whether you’re just starting to explore these tools or already deep in the AI world, you’ll walk away with practical ideas to take your social media game to the next level. Let’s geek out on tech together! 🤖✨For more Dose of Social, visit our website here

Hey everyone! In this episode of Dose of Social, we chat with Emily Winters, owner of Strings for Hope, a one-of-a-kind for-profit company that empowers survivors of substance use disorder, human trafficking, and addiction by creating beautiful jewelry from used guitar strings. Emily shares how she went from selling pieces from a cart in downtown Nashville to taking over the company at just 19 years old!Here’s what we’re diving into:Emily’s inspiring journey as a young entrepreneurThe evolution of Strings for Hope and the heart behind the brandHow social media has played a major role in growing the businessCollaborating with Golden Bird Marketing to create standout contentThe importance of persistence, trust, and vulnerability in business relationshipsStructured planning tips to stay consistent and intentional on socialCool ways to support Strings for Hope—like permanent jewelry and corporate giftingThis episode is full of heart, hustle, and helpful insights for anyone building a brand with purpose. You’ll leave inspired—and maybe ready to rock some recycled guitar string jewelry too! 🎸✨Connect with Emily on LinkedIn hereCheck out Strings for Hope hereFor more Dose of Social, visit our website here

Hey everyone! In this episode of Dose of Social, we sit down with Krissy Manzano, co-founder of Blueprint Expansion, to talk all things hiring—especially when it comes to finding the perfect social media manager. Krissy shares her journey from sales leadership to launching a recruiting firm and gives expert advice on what really matters when hiring for marketing roles.Here’s what we’re diving into:The key qualities to look for in a social media managerWhy specific skills matter more than industry experienceHow to build an ideal candidate profile that fits your business needsThe best interview techniques (including the STAR method!) to find the right hireTips for small businesses to attract top marketing talentWhy having a clear hiring process is essential for long-term successThe importance of training and setting new hires up for successWhether you’re looking to expand your team or thinking about a career shift, this episode is packed with insights to help you make smarter hiring decisions!Connect with Krissy on LinkedInCheck out Blueprint Expansion's website hereFor more Dose of Social, visit our website here

Hey everyone! In this episode of Dose of Social, Kayla Perlstein chats with co-host Lindsay Mauch, an email marketing expert, to break down everything small businesses need to know about email marketing. Lindsay shares her best tips on why email marketing is a game-changer, how to start building an email list, and the strategies that actually work to engage and convert subscribers.Here’s what we’re diving into:Why email marketing is still one of the most powerful tools for small businessesHow to start collecting emails and build a solid subscriber listCrafting emails that get opened, read, and drive actionSmart campaign strategies to keep your audience engagedCommon email marketing mistakes (and how to avoid them!)How to re-engage a cold email list and bring inactive subscribers backWhen to invest in email marketing tools or hire a specialistIf you want to make email marketing work for your business, this episode is packed with insights and actionable tips to help you step up your game!Connect with Lindsay on LinkedInFor more Dose of Social, visit our website here

Hey everyone! In this episode of Dose of Social, we dive into the must-have skills of time management and organization, especially for social media pros. Co-host Kayla Perlstein, founder of Goldenbird Marketing, shares her journey from being a full-time employee to running her own social media business while managing 23 clients (yes, you read that right!).Here’s what we’re diving into:How Kayla built a thriving social media business from the ground upThe tools and systems that keep things running smoothly (hello, monday.com & Google Drive!)Balancing creative work with all the admin tasks that come with social media managementAvoiding burnout and making time for yourself in a fast-paced industryHandling client feedback and revisions efficiently without losing your sanityStaying ahead of trends while keeping up with daily tasksEssential tips for aspiring social media managers to boost productivity and work smarterIf you’re looking for real-world advice on staying organized, managing multiple clients, and keeping your sanity in the social media space, this episode is packed with insights to help you level up!Connect with Kayla on LinkedIn hereVisit Goldenbird Marketing's websiteFor more Dose of Social, visit our website here

Hey everyone! In this episode of Dose of Social, we sat down with Matt Franklin, a revenue operations leader, to chat about practical strategies for small business success. Matt dives into his journey from sales and operations to sharing game-changing tips for building a solid business plan, understanding customer value, and carving out your competitive edge.Here’s what we’re diving into: Matt’s journey in sales and data-driven operations How to build a practical business plan that truly works Strategies for established businesses to ramp up growth The role of effective marketing in fueling business success Unlocking competitive differentiation and understanding customer value The power of robust attribution in making informed financial decisions When it’s time to bring in a business consultant Final tips to set measurable goals and drive successJoin us for a lively, no-nonsense conversation packed with actionable insights to help you boost your business growth and make smarter decisions every step of the way!Connect with Matt on LinkedIn: https://www.linkedin.com/in/matthewcfranklin/For more Dose of Social, visit our website here

Hey everyone! In this episode of Dose of Social, we sat down with our good friend Armando Garza, Chief Growth Officer, for a fun chat about how to nail down your target audience. Armando kicked things off by sharing his wild journey from nuclear engineering (yes, really!) to rocking roles at Procter & Gamble, Frito Lay, Pizza Hut, and beyond. We dove into why knowing exactly who you’re talking to is a game changer for small businesses—it saves you money and drives revenue. Here’s what we’re diving into: Armando’s journey from nuclear engineering to marketing maven Why identifying your target audience is essential for saving cash and boosting revenue The science and art behind target research: demographics vs. psychographics How to use competitor insights and even good old-fashioned focus groups Crafting buyer personas (and a fun “celebrity test” to keep it real) Tools like Google Analytics and the Meta Ads Library to uncover audience insights The importance of revisiting and refining your target audience as your business grows Tips for choosing the right partner or agency that gets your strategyJoin us for a fun, insightful conversation that’s all about unlocking the secrets to understanding your audience—so you can connect with the right people and supercharge your social media strategy. Let’s get targeting!Connect with Armando on LinkedInFor more Dose of Social, visit our website here

In this episode ofDose of Social, we had the pleasure of chatting with Makena Delaney, the founder of Makena Creative. Makena walked us through her journey from being a hobbyist designer to becoming a branding and web development powerhouse.We shared a fun mix of practical tips and entertaining stories about creating impactful branding that truly connects with your ideal client, managing client relationships, and rocking the latest SEO and design trends for Gen Z.Here’s what we’re diving into:Makena’s evolution from a hobbyist to a branding entrepreneurHow to nail your brand strategy by understanding your ideal clientMust-know website essentials and SEO hacks for a standout digital presencePro tips for managing client relationships and setting clear communication boundariesA behind-the-scenes peek at the Sapphire Suite branding journeyThe art of creating the perfect logo and leveraging productivity toolsEmerging design trends that are catching Gen Z’s eyeJoin us for a fun, insightful ride packed with actionable advice that will help you build a digital presence that truly stands out!Connect with Makena on her socials below:InstagramWebsitePinterestFor more Dose of Social, visit our websitehere

In this episode of Dose of Social, we welcome Tammie Osborne, founder of the Sapphire Suite (and our awesome Season 2 sponsor!). Tammie takes us through her inspiring journey—from nurse to healthcare IT consultant—and how the challenges of COVID-19 sparked the creation of a vibrant coworking and event space in Franklin. She shares her top tips for crafting a solid business plan, bouncing back from missteps, and surrounding yourself with supportive peers. Here’s what we’re diving into: Tammie’s unique journey from healthcare to entrepreneurship How COVID-19 challenges led to the creation of the Sapphire Suite The power of community in building a thriving business Essential tips for developing a rock-solid business plan and learning from setbacks Balancing work with networking and professional growth The value of events and ongoing development opportunities at the Sapphire Suite Ready to get inspired and learn how to build a business community that truly supports your growth? Tune in for real talk on resilience and entrepreneurial success! Connect with Tammie on LinkedIn here Check out The Sapphire Suite through their socials below Website Instagram Facebook For more Dose of Social, visit our website here

We’re back for Season 2 of Dose of Social, and this time, Lindsay and Kayla are coming to you from the Sapphire Suite, a super cool coworking space in Nashville (and our sponsor for the season!). To kick things off, we’re diving into how to set yourself up for social media success in 2025 with SMART goals, strategic planning, and a little bit of marketing magic. Here’s what we’re getting into: How to actually set achievable social media goals (no more guessing!) The lowdown on KPIs and why they matter for your brand’s growth Creating a marketing calendar that keeps your content on track Tailoring your strategy to different platforms for max engagement Budgeting like a pro to get the most out of your marketing dollars Building brand awareness and knowing when to pivot based on performance If you’re ready to step up your social media game and start 2025 on the right foot, this episode is packed with tips to help you crush your goals and grow your brand with confidence. Let’s do this! 🚀 For more Dose of Social, visit our website here

In this episode of Dose of Social, Lindsay and Kayla chat with special guest Dennis Sosa, a talented photographer, actor, and production assistant from Los Angeles. They dive into photography tips to help boost your social media presence, covering everything from when to hire a professional to practical advice for capturing great content on your phone. Here’s what we’re diving into: Why professional photos can level up your social media game Planning and prepping for a successful photo shoot Choosing the perfect location and outfits for your content Tips for using photos to enhance your personal and business branding Dennis’s top tips for shooting your own social media content You’ll walk away from this episode with fresh insights and practical advice to level up your photography skills and create content that grabs attention on social media! Follow Dennis on Instagram here For more Dose of Social, visit our website here

In this episode of Dose of Social, Lindsay and Kayla break down the essentials of creating a content calendar and planning content for small businesses. They cover everything from defining content pillars to using practical tools like Google Sheets, and even dive into how AI can help generate ideas and write content. Here’s what we’re diving into: The importance of content calendars for organized, consistent posting Building your calendar with content pillars and easy planning tools Using AI to boost your content creation, with prompts and tips to get started Downloadable resources on their website, including templates, AI prompts, and a social media holiday calendar Packed with resources and actionable advice, this episode will help you streamline your content planning and make the most of your social media strategy! For more Dose of Social, visit our website here

In this episode of Dose of Social, Lindsay and Kayla team up with branding expert Christine Moore to explore the power of branding in social media. Christine brings her expertise in graphic design and social media strategy, sharing tips on how new brands can build a strong, consistent presence online. Here’s what we’re diving into: The importance of branding in your social media strategy How to create and use a brand book for consistency Balancing aesthetics with authenticity in your content Setting up clear brand guidelines for social media success Tips on when to hire help for your branding needs This episode is packed with practical advice and insights to help you elevate your brand’s social media presence and create content that stands out! Connect with Christine here: LinkedIn For more Dose of Social, visit our website here

In this episode of Dose of Social, Lindsay and Kayla dive into the key differences between digital marketing and social media management. They break down the role of a social media manager, tackle common misconceptions, and share tips on how businesses can get the most out of each role. Here’s what we’re diving into: What a social media manager actually does Content creation, community engagement, and basic analytics Why social media is just one piece of the digital marketing puzzle Coordinating organic and paid efforts for a cohesive strategy Busting myths about organic social media and why profiles matter Tips for budgeting ad spend and balancing organic vs. paid strategies This episode is loaded with tips and insights to help you harness the power of digital marketing and social media management, making it easier to drive results and grow your brand with confidence! For more Dose of Social, visit our website here

In this episode of Dose of Social, social media lawyer Robert Freund joins the show to dig into the legal side of social media. Robert shares his background as an advertising and e-commerce attorney in LA, and highlights common legal pitfalls in social media — from copyright infringement and reposting content to using celebrity likenesses and running giveaways the right way. Here’s what we’re diving into: Robert’s journey as a social media attorney Understanding copyright law for social media posts Publicity rights and using celebrity images legally Best practices for running giveaways without legal issues Affiliate marketing, FTC compliance, and managing fake followers Key legal must-haves for your business website, like terms, conditions, and privacy policies This episode helps you understand and avoid legal risks in your digital strategy. Whether you’re just starting out or looking to fine-tune your approach, tune in for practical tips to keep your brand legally secure! Connect with Robert below: X Instagram Website For more Dose of Social, visit our website here

In this episode of Dose of Social, we’re hanging out with e-commerce pro and digital marketing queen, Lan Tran-Sellitti! Lan’s got some seriously cool stories to share, from working with major brands like Forever 21 and Fabletics to building epic social media strategies. We’re diving into how social platforms like TikTok, Instagram, and Facebook are changing the game for e-commerce — from boosting brand vibes to driving those direct sales. Oh, and don’t miss the deets on that killer multi-channel campaign she ran for Bebe during Coachella. Spoiler: it was a major win for sales and brand love. Tune in for all the tips, tricks, and inspo you need to level up your social media game! 02:18 Lan's Journey in E-commerce 04:25 The Role of Social Media in E-commerce 09:28 Growth Marketing Explained 12:10 Tips for Small Business Growth 21:46 Case Study: Bebe Festival Campaign Connect with Lan on LinkedIn For more Dose of Social, visit our website here

In this episode of Dose of Social, Lindsay and Kayla sit down with Tara Coomans of Avaans PR to dive into the world of public relations. Tara shares her journey from founding Akamai Marketing in Hawaii to mastering digital PR in Los Angeles, dropping gems on everything from media strategies to handling PR crises. Here’s what we’re diving into: Tara’s PR Journey The Difference Between Earned, Paid & Organic Media How Affiliate Links Are Shaping Modern Journalism Crisis Management: Key Strategies & Internal Response Plans Dos & Don’ts for Social Media Managers During Crises Using Positive Press to Build Brand Trust Plus, Tara offers practical tips on pitching to journalists, using local media, and getting the most out of earned media to boost your brand’s visibility and reputation. Whether you’re looking to level up your PR game or just curious about how it all works, this episode is packed with valuable insights! Follow Tara on LinkedIn Check out Avaans PR's website For more Dose of Social, visit our website here

In the first episode of Dose of Social, Lindsay Mauch and Kayla Perlstein take us on a journey from the days of MySpace (yep, really!) to today’s ever-evolving social media scene.Lindsay shares how she went from MySpace to mastering the latest platforms, while Kayla dishes on her switch from the music industry to becoming a social media whiz. Here’s what we’re diving into: The real deal behind viral content (spoiler: it’s not always what you expect!) How to choose the perfect social media platforms for your brand Hashtags — why they matter and how to use them like a total boss The best times to post for max engagement (because yes, timing is everything!) Plus, we’ve got tips on blending organic and paid strategies, staying consistent, and keeping the convo going with your followers to build trust and boost your brand.Whether you're a business owner or just curious about social media, this episode is packed with everything you need to level up your online presence!