200: 200 Episodes and Counting – A Look Back

During this 200th episode of “Marketing Today,” I look back at the previous 199 episodes and shares highlights from some of his favorite interviews over the past five years.We begin with Colleen Sellers, who spoke powerfully about being a working mom and the only female interviewed that day. Then we look back at a great conversation with the late Tom Bick, who had amazing one-liners and advice for marketers that got right the point.Kim Whitler is one of the academics we've had on the show, and we discussed the role of marketers on corporate boards. Then the legendary Phil Kotler told us what has and hasn't changed in marketing over the last fifty years. He remarked, “Every marketing decision also has some possible impact on our resources, on our communities, on our planet.” I also share highlights from my discussions with Kevin Lane Keller, Byron Sharp, and JB Steenkamp. During my second interview with Mark Ritson, he made an incredible endorsement of this podcast. We close out this episode with highlights from my discussion with thought leader Seth Godin, who said, "Marketing...is the act of making change happen." I am thankful for the many friendships formed from these conversations over the past five years and thankful, as ever, for listeners. Highlights from this week's “Marketing Today”: Colleen Sellers defines marketing effectiveness. 01:44Hear Colleen's thoughts on how customer insight drives strategy. 02:19Colleen Sellers on being a working mom and the only female interviewed that day. 02:50Tom Bick demonstrates his mastery of the art and science of marketing. 07:32Tom Bick shares what he thought of as the most significant marketing opportunity out there. 10:59Tom Bick demonstrates his irreplaceable wit and intelligence as he shares advice for marketers. 13:06Kim Whitler on the impact of marketing experience at the board level of companies. 14:49Kim Whitler discusses the place of marketers on boards. 17:25Phil Kotler describes what hasn't changed in the last 50 years. 19:35Phil Kotler describes what has changed over the previous fifty years. 20:03Kevin Lane Keller addresses purpose in brand. 23:18Byron Sharp discusses his book How Brands Grow. 28:05JB Steenkamp describes what inspired his study of private labels. 30:34Mark Ritson discusses his passion for educating marketers and makes a big endorsement. 32:57Seth Godin sets a new bar for marketers. 37:12 Hosted on Acast. See acast.com/privacy for more information.