200: 428% and the Show Must Go On: OneStream's Rosa Campagna on Playing the Long Game in Enterprise Sales

In this episode, Rosa Campagna tells us about what it actually takes to win at the highest level in enterprise and why patience, hospitality, and influence may be more important than any sales technique. Rosa Campagna is the number one top performing sales rep globally at OneStream Software for FY25, hitting 428% of quota attainment in one of the most competitive enterprise sales organizations in the market. She works with customers ranging from $4 to $40 billion in revenue and has built her success on three principles: knowing how people think and feel, mastering the internal sale, and refusing to put enterprise customers to bed in pursuit of short-term wins. Rosa came to sales by accident. She thought she wanted to be Samantha from Sex and the City, landing somewhere in PR and marketing. A theater kid at heart, she eventually found her way into consulting and professional services in the Salesforce ecosystem, survived multiple layoffs during a volatile period of acquisitions, and ultimately made the bet that she was better at selling a thing than selling the process to build one. That pivot to software sales at OneStream, combined with the mentorship of John Davis and a relentless show must go on mentality she calls the Rosa Factor, is what got her to the top of the global leaderboard. Learn more at top1.fm