#200: My best business lessons from 200 podcast episodes - Tash Corbin, Heart-Centred Business Podcast

Now for this special 200th episode, I've got a juicy episode for you today. I'm going to be giving you my 10 biggest lessons from having a podcast that is now 200 episodes strong. So let's jump on in - I've got a lot of stuff to share with you today.   For those of you who don't know, the Heart-Centred Business podcast actually started as a podcast called #ladyposse on the 7th of May 2016. So the podcast bit has been running for almost four years now and was started whilst I was actually living in Bali.  I started the Heart-Centred Business podcast because I really loved listening to podcasts myself. And I really felt like it was a beautiful, intimate way to connect with my audience as well as provide great business advice. We use the podcasts not only for solo shows, but also to do interviews called "Spotlight Series" interviews. And you will be pleased to know we've got lots of extra juicy Spotlight Series interviews coming back onto the podcast in the coming months as well. The Heart-Centred Business podcast has been around for almost four years now. And over that time, I've learned some really big lessons about podcasting, content creation and even business growth as it relates to my podcast as well. So I've compiled my 10 biggest lessons for you and I want to share them with you today. So let's get started, shall we? Consistency. Consistency will beat “flash and crash” strategies so many times.  I cannot stress enough that consistency is a critical thing when it comes to creating a podcast. I know for myself, there have been times where I have taken a break from podcasting altogether - there have been times where we've had five or six episodes all come out at once and then nothing for a few months. And they have been times when the podcast is coming out every single week, without fail, on time. And those times have probably been less often than the inconsistent times. But I know that when it comes out every week and I am consistent with it, that is when the podcast does best. Now, there are a number of different reasons for this, but the biggest reason is that if people are subscribing to this podcast, and they don't get a fresh podcast in their feed over the course of 30 days, then that podcast actually sinks down on their list, and when a new podcast episode comes out, a lot of people may have unsubscribed. I saw this in my most recent period away from podcasting, when we were overhauling everything behind the scenes in my business in May 2019.  I made a conscious decision to not release any podcast episodes until we'd gotten the entire system working, my new website was up, and we knew that the podcast episodes I created would actually get released. So I ended up taking about six to seven months off from podcasting. And I think we actually ended up with nine months of no podcast episodes released, and when we came back, whereas we would normally have over 300 instant downloads of every podcast episode because of the subscribers, that dropped down to about 150. Because of this, over the last few months, I've needed to really rebuild the podcast listener audience and the subscribers. Being consistent is of course going to be a priority moving forward. Now the great news is that for you as a listener, you will be able to predictably know that on every Monday you will receive a new episode of the Heart-Centred Business podcast in your feed. And if we need to release more than one episode a week, we will do that. But the Monday one stands. The consistency part of creating and releasing podcasts has been really critical for the growth of this podcast. And I have no hesitation in saying that if those 200 episodes had actually come out on the same day, every week, over the last 200 weeks, I would have way more followers and subscribers Let me know your thoughts via our Text FanMail!Join us in Noosa at the Heart-Centred Business Conference in September!Find out more and secure your ticket at: tashcorbin.com/conference