200: Power of Differentiation with New Media, Social Marketing

It's hard to believe this is the 200th episode of the Social Zoom Factor podcast! What started out as a "test of the podcast waters" transformed into an amazing media and revenue channel for our agency, Marketing Nutz. The Social Zoom Factor podcast has enables us to differentiate, diversify, build community, provide value to our audience, generate leads, increase revenue, diversity revenue streams and the list goes on. We entered the podcast world pretty clueless as to what it would take to not only lunch but run a successful podcast that could be an amazing part of our business. We dug in deep and did the research. We learned from mentors, and developed a solid strategy plan for success. We knew the future of podcasting is bright and wanted to be at the front of the movement to audio. Ever since the day we launched our first agency in early 2010, sold it in late 2011 and built the following agency, Marketing Nutz to where it is today, we have held on tight to our WHY of business and life. I didn't leave a corporate career of 15+ years to simply work 24/7. If it was about the money I would have stayed in corporate. I left corporate to build something amazing, something that could employee wonderful people, empower them to build something bigger together than we can ever do as individuals. Has it been easy? Nope. Have there been late night? Of course. However, I have much more time to live life on my terms today than I ever did during my tenure in corporate. We have tried our best to work smarter, not just harder. We believe in the #SmartHustle and building platforms that work even when you are not working. That is exactly what the podcast does. It works when I am not working. It works 24/7. Take a listen to the 200th episode of the Social Zoom Factor to hear how we launched and 5 solid tips to help you differentiate and diversify your media platforms and social networks to bring the highest ROI not only for your business, but also for your life! Take a listen and be sure to subscribe to the entire series on iTunes, Stitcher or SoundCloud! In this 20 minute podcast you will learn: 6 tips to differentiate and diversify by selecting the right new media & social networks to embrace to grow your businessHow we got started in podcastingStrategies that helped us hit and maintain 100k unique monthly downloadsMentors we depended on to create, build and launch our podcastThe benefits the podcast has provided our businessWhy you must keep your WHY at the foundation of business decisions when looking to shake things up, diversify and differentiateAvoiding shiny objects and the fear of missing out (FOMO)Aligning your passion with your whyUnderstanding where you fit in the market and the unique value your brand offersThe importance of taking risksNever giving up!