EPISODE · Mar 25, 2026 · 9 MIN
2002: Write as You Speak AND What is the Point of This Meeting? By Margo Aaron of That Seems Important
from Optimal Work Daily - Career, Productivity and Entrepreneurship · host Optimal Living Daily | Dan W.
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 2002: Margo Aaron challenges the idea that good writing must sound polished and formal, arguing that the real power of copy comes from writing the way you naturally communicate. By dropping rigid grammar rules and adopting the tone you’d use with a friend or coworker, your writing becomes clearer, more engaging, and more persuasive. She also calls out the culture of pointless meetings, encouraging people to challenge inefficiency and bring clarity and purpose back to how we spend our time. Read along with the original article(s) here: https://www.thatseemsimportant.com/copywriting/write-as-you-speak/ & https://www.thatseemsimportant.com/entrepreneurship/what-is-the-point-of-this-meeting-on-having-better-meetings/ Quotes to ponder: "Stop thinking about writing correctly and start writing casually." “The point of the meeting is the meeting.” “Copywriting is where we write effectively. But not always correctly.” Learn more about your ad choices. Visit megaphone.fm/adchoices
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2002: Write as You Speak AND What is the Point of This Meeting? By Margo Aaron of That Seems Important
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