2009 Marketing Blueprint: Are you ready to break the rules?

Presenters: - Dr. Flint McGlaughlin, Director, MarketingExperiments - Jimmy Ellis, Director of Optimization Research - Aaron Rosenthal, Director of Channels Research No matter what happens with the economy in 2009, you've still got ROI goals to hit and high expectations to meet. Conventional wisdom suggests that you play it safe, stick with what's worked, and ride out the slump. But is that really your best bet? There's a time to follow the rules. And there's a time to break them and take calculated risks in pursuit of greater gains. Join us as our team explores how you can benefit from both approaches. During this free interactive Web clinic, we will: - Discuss essential principles you'll want to focus on for 2009 - Break down new case studies and examples - Address your specific questions in a live Q&A session Covering both B2B and B2C, this clinic will give you action steps and ideas you can implement right away to start the new year strong.