EPISODE · Apr 8, 2026 · 46 MIN
201. Takeaways from the Amsterdam Mastermind
from Creator Empires: Builders in Language Education · host Jan van der Aa
We just got back from Amsterdam. This episode is the debrief.At our recent Langpreneurs mastermind, two talks stood out above everything else. One was a deep dive into Teachable's own student and creator data, surveying hundreds of buyers across price points and niches to find out what's actually driving course sales right now. The other was a masterclass from Olly Richards of Story Learning on how he's using AI to run what used to require an entire team.Together, they painted a picture of exactly where the course business is heading, and what separates the creators who are growing from those who are standing still.In this episode, we cover:Whether AI is actually replacing course sales (the data will surprise you)The #1 reason students don't finish your course — and it's not what you thinkWhat Elite creators ($1M+/year) are doing differently from everyone elseWhy 73% of your students have only ever bought from you once — and what that's costing youThe bundle and coaching pricing strategies that are driving the biggest revenue jumpsHow Olly Richards launched 7 masterclasses in 7 languages in a single day using Claude Code — with zero coding experienceIf you sell courses, coaching, or any kind of learning product online, this one is essential listening.Join our events: www.creatorempires.com
What this episode covers
We just got back from Amsterdam. This episode is the debrief.At our recent Langpreneurs mastermind, two talks stood out above everything else. One was a deep dive into Teachable's own student and creator data, surveying hundreds of buyers across price points and niches to find out what's actually driving course sales right now. The other was a masterclass from Olly Richards of Story Learning on how he's using AI to run what used to require an entire team.Together, they painted a picture of exactly where the course business is heading, and what separates the creators who are growing from those who are standing still.In this episode, we cover:Whether AI is actually replacing course sales (the data will surprise you)The #1 reason students don't finish your course — and it's not what you thinkWhat Elite creators ($1M+/year) are doing differently from everyone elseWhy 73% of your students have only ever bought from you once — and what that's costing youThe bundle and coaching pricing strategies that are driving the biggest revenue jumpsHow Olly Richards launched 7 masterclasses in 7 languages in a single day using Claude Code — with zero coding experienceIf you sell courses, coaching, or any kind of learning product online, this one is essential listening.Join our events: www.creatorempires.com
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201. Takeaways from the Amsterdam Mastermind
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