#201. TED Talkin’: How framing is used in the science of storytelling

Dr. Nat Kendall-Taylor is a psychological anthropologist—meaning, he studies the way that culture influences how we think. One such concept in his field of expertise is called “framing”: how variations in the way that we present information can lead people to drastically different outcomes and behaviors. In the business world, we might know this as strategic messaging. Who are we talking to? How are we appealing to them? What will move them to act?The science behind this is useful for communicating as humans, storytelling and crafting messages we want to be effective.Although this is a TED Talk from 2018, understanding how to successfully frame and work through implicit biases may be more relevant than ever! This is an episode for: narrative strategists, speakers and anyone that wants their message to land effectively.What’s in the Spice Cabinet? Watch Dr. Nat's TED Talk:How words change minds: the science of storytelling (2018)See how framing is used in Dr. Nat's work:FrameWorks Institute