#201: When your offer isn't selling - Tash Corbin, Heart-Centred Business Podcast

In today's episode, we’ll talk about what to do when your offer isn't selling. We’ll look at it through three different lenses, and will get quite practical. Grab a pen and paper, or listen along and bookmark this one to come back to.  Let's dive on in! It can be really heartbreaking and challenging when you feel like you have something that is going to change people's lives - it's an amazing offer at a really juicy price – but you just cannot seem to convince anyone to invest in the outcome. We can be so challenged by a lack of sales.  It can feel like you just hear those resounding crickets when you talk about your paid products or services. But there is no such thing as failure. There's only feedback. If your offer isn't selling, that is a form of feedback!  You can use a very structured review process and look at this through three specific angles. I'm going to help you understand why your offer isn't selling and how to take action to ensure you’re selling. If you've been listening to me for more than 10 minutes, I have a “not so secret” 3-part marketing plan: Reach: How many people are you actually getting in front of? Conversion: How many of those people are becoming paying clients? Mindset: What energy are you bringing to it, including thought processes and feelings? We can look at your offer through these three lenses to see where you need to be focusing your attention, and where you may need to make changes so your offer starts to sell. Sexy, right? 1. Reach. So let's talk about reach first and foremost. The biggest piece of feedback I have for most people is this: You haven't shared your offer enough. People will come to me freaking out, saying, “I had this amazing offer. I spent the last two months putting this package together.  I've worked on my messaging, I've hired a copywriter, I've created the most amazing sales page, I've got all these brilliant photos. It is so juicy. And I haven't made any sales.” And when I ask how many times they’ve shared it? The answer is…drumroll… ONCE. Listen.  Even if you put it out there to a mailing list of 5000 people, you cannot guarantee that it will sell the first time that you talk about it! I've been guilty of this myself.  Even recently! When we had to move the Heart-Centred Business Conference to 2021 because of Coronavirus and the pandemic, we made the decision to put the Heart-Centred Business Conference as a virtual conference on the existing dates in June. We put the sales page together and I said to everyone, “My gosh, great news. The Heart-Centred Business Conference is going online, you can buy tickets to the virtual event.” And we had a super early bird launch, and I talked about it maybe four times. Annnnnnd we sold 12 tickets. I was so disappointed in that. I wonder, how many people heard me talking during one of those four times and had an interest, but then never saw anything from me again, and completely forgot to buy their ticket?  I’ll never know! So we need to reach as many people as we can, particularly those that are ideal for this product or service.  And not just reach them once - we need to reach the same people over and over again. Marketing studies have shown that people need to see something six times to take action on it. Whaaat? In this day of superfast scrolling through the internet, and being overwhelmed with all the white noise out there, it's looking like we might want to Let me know your thoughts via our Text FanMail!Join us in Noosa at the Heart-Centred Business Conference in September!Find out more and secure your ticket at: tashcorbin.com/conference