#202 - Bobby Joyce on Frozen-at-Sea Fish, Rising Prices & Industry Survival

In this Masterclass Interview, we sit down with Bobby Joyce from Smales to discuss the real impact of shrinking fish quotas, rising prices, and supply chain pressures on the fish & chip industry. Fish & chip shop owners are feeling the pressure—fish prices are rising, supply chains are tightening, and businesses are struggling to stay profitable. In this episode, Bobby Joyce, a leading expert from Smales, breaks down what's happening in the industry right now, why it's happening, and—most importantly—what you can do about it. We tackle key questions, including: ✅ Why has the cod quota dropped to its lowest in 34 years? ✅ How are shops adapting to skyrocketing costs? ✅ Should you switch from cod to haddock—or something else entirely? ✅ What pricing strategies can help protect your margins?   Join the Ceres Whatsapp Group -> https://bit.ly/CERESWA Download your FREE copy of the Fish & Tips E-Book and boost your business today.  Join the discussion on the Ceres Podcast Facebook Group Episode Sponsor -> Ceres Fishcake Mix Check out the Ceres Calculators now! 📮Join the Ceres email list to keep updated and get monthly offers. 📧 To send your feedback or suggest a guest, email The Ceres Podcast at [email protected]