PODCAST · arts
The Ceres Podcast
by Ceres | Pure Food Innovation
Practical conversations for people who run food businesses.The Ceres Podcast is a long-form podcast for people in food, hospitality, and the fish and chip trade.Hosted by Stelios Theocharous of Ceres | Pure Food Innovation, alongside Mark Petrou, Kelly Barnes, David Nicolaou, and David Miller, the podcast brings together operators, chefs, suppliers, producers, and hospitality voices for honest conversations about the realities of the industry.We talk about what is actually happening on the ground: pricing, margins, customer behaviour, menu strategy, marketing, trade pressures, and the decisions that shape real businesses.No rushed soundbites. No glossy nonsense. Just practical experience, hard-won lessons, and proper conversations with people who care about the trade.If you run a food business, work in hospitality, or want to understand where the industry is heading, this podcast is for you.
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246
#247 - Fish Supply, EHO Inspections and Running a Better Fish & Chip Shop with Cos Michael
Cos Michael returns to the Ceres Podcast for a follow-up conversation, building on the discussion from Episode 230. In this episode, we explore some of the biggest challenges currently facing fish and chip shop operators, from fish supply and rising costs to changing customer behaviour and the realities of modern trade. Cos also shares a remarkable EHO inspection story that resulted in a long-standing five-star business being downgraded overnight, before successfully challenging the decision through the appeals process. From there, we discuss why speed, simplicity and operational efficiency are becoming increasingly important, whether many businesses are carrying more complexity than they need, and how operators can make better decisions using strategic frameworks such as the Boston Matrix. We finish by discussing the newly rebuilt Ceres Calculator Suite and why understanding your numbers is essential for making better business decisions in today's market. In this episode: Current trading conditions across the industry Fish supply challenges and alternative species Rising costs and changing customer expectations Lunch trade, menu design and service speed A real-life EHO inspection and appeal The hidden cost of complexity Menu engineering and operational efficiency The Boston Matrix explained simply Strategic thinking for fish and chip shops The importance of understanding your numbers The new Ceres Calculator Suite If you haven't already listened to it, make sure you also check out Episode 230, where Cos and I discussed staffing, customer service, technology, CRM systems, delivery platforms and the evolution of the fish and chip industry. Sharpen your decision making with the Ceres Calculators. Download your FREE copy of the Fish & Tips E-Book and boost your business today. Ceres Facebook Page Ceres Podcast 📮 Join the Ceres email list to keep updated and receive monthly offers.
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245
#246 - May Podsquad: Trade Reality & Market Pressure
In episode #246 of The Ceres Podcast, Stelios is joined by the Podsquad team — Kelly Barnes, David Miller, David Nicolaou and Mark Petrou — for a May roundtable on the realities facing fish and chip operators right now. The discussion covers trade in 2026, changing customer behaviour, rising food and supply chain pressures, pricing, market updates, social media, online reputation, copycat businesses, alternative fish species, and the difficult commercial decisions behind closing a site. Download your FREE copy of the Fish & Tips E-Book and boost your business today. Ceres Facebook Page Ceres Podcast 📮Join the Ceres email list to keep updated and get monthly offers.
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244
#245 - Jamie Russo & Charlie Collins on Fish Prices, Delivery Apps, Margins and the Future of Fish & Chips
In this episode of The Ceres Podcast, Stelios is joined by Jamie Russo from Redcloak Fish Bar in Stonehaven and Charlie Collins from Frydales in Leicester for an honest operator-to-operator conversation about the current state of the fish and chip industry. Originally planned as a Q&A episode, the conversation quickly turns into a deep discussion around what's really happening in the trade right now: Are shops actually making money? Why are fish prices still so volatile? Are delivery apps helping or hurting independent shops? Does the traditional fish and chip shop model still work in 2025? Are menus becoming too big and complicated? Why are customers spending differently now? And what happens next for the industry? Jamie and Charlie both run successful fish and chip businesses day-to-day and are former Young Fish Frier of the Year winners, bringing practical insight from two very different parts of the UK. This episode covers everything from cod vs haddock, frozen-at-sea fish, potato pricing, staffing pressures and rising costs, through to pizza businesses, customer psychology, supermarket competition and the changing future of takeaway food. A candid, unscripted discussion between three operators living the realities of the trade every day. Download your FREE copy of the Fish & Tips E-Book and boost your business today. Ceres Facebook Page Ceres Podcast 📮Join the Ceres email list to keep updated and get monthly offers.
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243
#244 - Welsh Fish & Chip Operators on Trade, Tech and the Future
In Episode 244 of the Ceres Podcast, Stelios introduces the first Welsh roundtable, hosted by Zohaib Hussain of Zero Plus Fish Bar in Cardiff. Joining him are Ryan Hughes of Ship Deck Fish and Chips in Caerphilly, Danny White Mier of Enochs in North Wales, and Jemma Hennighan Evans of Hennighans in Mid Wales. Together, they discuss what fish and chip shop operators across Wales are seeing on the ground right now: getting more customers through the door, the reality of delivery platforms, how digital content and branding affect sales, the challenge of moving customers beyond cod, and where the industry may be heading over the next decade. This is a practical, honest operator conversation covering pricing, community, menu development, customer behaviour, marketing, and the changing shape of the fish and chip trade in Wales. Download your FREE copy of the Fish & Tips E-Book and boost your business today. Ceres Facebook Page Ceres Podcast 📮Join the Ceres email list to keep updated and get monthly offers.
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242
#243 - The Decline of the Rural Pub and What It Means for Community Life | Dr Claire Markham & Mark Petrou
Mark Petrou is joined by Dr Claire Markham of Nottingham Trent University to discuss the social, cultural and economic role of rural pubs in Britain today. Together, they examine why the village pub remains such an important part of community life, why so many are struggling, and how nostalgia, commercial reality and changing habits are reshaping the future of these local institutions. It's a thoughtful conversation about belonging, survival and what happens when the places that hold communities together begin to disappear. Download your FREE copy of the Fish & Tips E-Book and boost your business today. Ceres Facebook Page Ceres Podcast 📮Join the Ceres email list to keep updated and get monthly offers.
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241
#242 - Fish & Chip Shop Reality Check: Stable Cod Prices, Smarter Menu Psychology
It's the first full-squad catch-up of the year. We cover how January trade really played out, David Miller's fish and potato market update (including why cod prices look stable for now), and why "cheaper alternative species" marketing often backfires. We also get practical on price anchoring, portion strategy, and why Just Eat/Deliveroo can add incrementalsales if you price it properly. Plus: how to win younger customers without bloating the menu—and a TikTok hiring test that delivered 75 applications in a day. Download your FREE copy of the Fish & Tips E-Book and boost your business today. Ceres Facebook Page Ceres Podcast 📮Join the Ceres email list to keep updated and get monthly offers.
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240
#241 - What Are Fish & Chip Shops Really Worth? — with Danny Hennesy
Mark Petrou & Danny Hennessy discuss how fish and chip shop valuations have changed dramatically — and why most owners don't realise it. In this episode, they break down how shops are valued today, why profit now matters more than turnover, how banks really view the industry, and what owners should be thinking about if an exit is on the horizon. Download your FREE copy of the Fish & Tips E-Book and boost your business today. Ceres Facebook Page Ceres Podcast 📮Join the Ceres email list to keep updated and get monthly offers.
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239
#240 - James Fowler on Survival, Growth, and Government Support
Stelios sits down with seasoned restaurateur James Fowler to explore the resilient world of UK hospitality. From his early days starting a fruit bar on Bournemouth's beach to running successful venues like The Larder House for over 15 years, James shares his passion for quality food, community-driven high streets, and the joys of wood-fired cooking. Dive into candid discussions on post-COVID consumer shifts, the impact of rising business rates and minimum wage increases, and the push for VAT reductions to foster growth in restaurants, pubs, and fish and chip shops. James also opens up about innovative responses to recent budgets, including a bold campaign highlighting the need for better government support to revive local economies and mental health through social dining. Packed with optimistic insights and practical advice for hospitality owners facing unpredictable trade, this conversation reminds us why thriving high streets are essential for UK communities. Download your FREE copy of the Fish & Tips E-Book and boost your business today. Ceres Facebook Page Ceres Podcast 📮Join the Ceres email list to keep updated and get monthly offers.
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238
#239 - Sarah & Warren Paul on the Scottish Fish and Chip Awards and the Future
Mark Petrou is joined by Warren and Sarah Paul of Paramount Creative for an open and wide-ranging conversation about the Scottish Fish and Chip Awards, visibility and what real recognition means for fish and chip shops. Warren and Sarah share their journey from hospitality publishing and design into creating some of the UK's best-known industry awards, including the Scottish Fish and Chip Awards. They explain why public voting matters, how credibility is built through transparency, and why regional recognition can be more powerful than chasing a single national title. The conversation also looks ahead to the upcoming English Fish and Chip Awards, set to take place in Manchester, and what this expansion means for fish and chip shops across England. The discussion covers the realities facing family-run fish and chip businesses today, from rising costs and competition to the importance of community support, local media and social proof. Along the way, Mark reflects on his own experiences attending the awards and what makes these events land differently with operators and guests alike. Download your FREE copy of the Fish & Tips E-Book and boost your business today. Ceres Facebook Page Ceres Podcast 📮Join the Ceres email list to keep updated and get monthly offers.
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237
#238 - Business rates, wages and hospitality policy with Allen Simpson and Kate Nicholls
Stelios is joined by Allen Simpson, CEO of UKHospitality, and Kate Nicholls, Chair of UKHospitality, for an open and detailed discussion on the pressures facing hospitality businesses across the UK. The conversation explores business rates, rising rateable values, wage policy, VAT, employment reform and why many pubs, restaurants, hotels and fish and chip shops feel increasingly constrained. Allen and Kate explain how recent budget decisions have played out in practice, why promised reforms have fallen short, and what these policies mean for jobs, investment and long-term viability. They also discuss wage compression, youth employment, apprenticeships and welfare-to-work schemes, alongside the importance of engaging directly with MPs rather than relying on social media to drive change. Episode highlight powered by Ceres Heavy Duty Degreaser Download your FREE copy of the Fish & Tips E-Book and boost your business today. Ceres Facebook Page Ceres Newsfeed Ceres Podcast 📮Join the Ceres email list to keep updated and get monthly offers.
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236
#237 - Trust, pressure and customer loyalty, with Giles Fuchs of Burgh Island Hotel
Stelios is joined by Giles Fuchs from Burgh Island Hotel for a grounded conversation about what it really takes to run a hospitality business when the pressure is real. Giles shares lessons from building, losing, and rebuilding businesses, including why even a single customer can become your strongest long-term asset if you get the experience right. The discussion explores staffing costs, government policy, and the unintended consequences that hospitality operators feel first, long before they appear in headlines. The episode also looks at trust, personal risk, and the mental load of being responsible for a business and the people in it. Giles explains how stoicism and preparation help him stay steady in uncertain conditions, offering a practical mindset rather than motivational slogans. Episode highlight powered by Ceres Traditional Batter Mix Download your FREE copy of the Fish & Tips E-Book and boost your business today. Ceres Facebook Page Ceres Newsfeed Ceres Podcast 📮Join the Ceres email list to keep updated and get monthly offers.
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235
#236 - Why hoping for help is not a business plan - Podsquad
In this Podsquad episode of The Ceres Podcast, Stelios Theocharous is joined by David Nicolaou and Mark Petrou for a frank conversation about the pressures fish and chip businesses are facing right now. The discussion starts with real-world stories from the coalface, including a frozen bank account without warning and the serious consequences of a missed Companies House filing. Those experiences lead into a wider debate about risk, compliance, and why relying on government fixes such as VAT cuts is not a strategy for survival. From there, the Podsquad tackles soaring cod prices, whether cod should still be the default choice on fish and chip shop menus, and how operators can adapt pricing and menus to protect margins without losing customers. It is an honest, practical discussion aimed squarely at owners and operators who want to focus on what they can control. If you run a fish and chip shop or hospitality business, this episode offers clear thinking, lived experience, and straight-talking insight from people who understand the realities of the trade. Episode highlight powered by Ceres Deep Fryer Cleaner Download your FREE copy of the Fish & Tips E-Book and boost your business today. Ceres Facebook Page Ceres Newsfeed Ceres Podcast 📮Join the Ceres email list to keep updated and get monthly offers.
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234
#235 - What makes a business worth buying or selling with Andrew Markou, Businessesforsale.com
Stelios is joined by Andrew Markou, CEO and co-founder of BusinessesForSale.com. Together they break down what really drives the value of small hospitality businesses, with direct relevance to fish and chip shops. The conversation focuses on why cash flow matters more than turnover when valuing a business, what realistic multiples look like, and how owners can increase value by building systems that reduce reliance on them personally. They also explore succession trends, the do's and don'ts of improving a business after purchase, and why franchising is growing in the UK, plus what independent operators can learn from a franchise-style mindset. Practical, grounded and full of trade-ready insights for anyone buying, running, scaling or preparing to sell a hospitality business. Episode highlight powered by Ceres Calculators. Download your FREE copy of the Fish & Tips E-Book and boost your business today. Ceres Facebook Page Ceres Newsfeed Ceres Podcast 📮Join the Ceres email list to keep updated and get monthly offers.
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233
#234 - The News Review, Grumpy Fryers, Scottish awards and the stories shaping hospitality
In Episode 234 of The Ceres Podcast News Review, hosts Stelios Theocharous and David Nicolaou break down the week's most important stories for fish and chip shops and hospitality operators. With their usual mix of clarity, experience and straight talking, they explore what the headlines really mean for independent businesses on the ground. This episode covers: A quick look at David and Craig's new venture, The Grumpy Fryers, and why fresh trade-led content matters The Scottish awards expanding into England, and how that could raise standards across the UK Thirteen months of decline in hospitality jobs, and what it signals for the industry ahead of the Budget The £50,000 extractor fan that turned into a £2.5 million planning disaster, and the compliance lesson behind it McDonald's under renewed scrutiny over workplace harassment, and the wider safeguarding message for every operator employing young staff Episode highlight powered by Ceres Labelling Solutions. Download your FREE copy of the Fish & Tips E-Book and boost your business today. Ceres Facebook Page Ceres Newsfeed Ceres Podcast Check out the Ceres Calculators now! 📮Join the Ceres email list to keep updated and get monthly offers.
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232
#233 – Steven Muscat of Yan's Fish Bar, Cardiff
Steven Muscat has spent his life behind the counter at one of Cardiff's best-known family chippies, Yan's Fish Bar. In this episode, he joins Mark Petrou for a warm, honest catch-up that starts with Steven's family roots and the story of how the business began, then moves into what it was like growing up in the shop and eventually taking over the reins. Together, they dig into the father-and-son dynamic that shaped Steven's career, and then zoom out to the big shifts facing the fish and chip trade today — changing customer expectations, portion sizes, fish choices, pricing pressure, and the day-to-day challenge of staying profitable without losing what makes a great chippy great. Steven also shares why he built the Owners and Lovers community on facebook, his views on awards and recognition in the industry, and what the future looks like for family-run shops in a post-Covid, delivery-heavy world. Episode highlight powered by Ceres Deep Fryer Cleaner, Ceres Heavy Duty Degreaser & Ceres Heavy Duty Descaler— made to keep your commercial kitchen and equipment in peak condition. Find out more at ceres.shop. Download your FREE copy of the Fish & Tips E-Book and boost your business today. Ceres Facebook Page Ceres Newsfeed Ceres Podcast Check out the Ceres Calculators now! 📮Join the Ceres email list to keep updated and get monthly offers.
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231
#232 - The Real Cost of Standing Still — with Robert Furey, Florigo U.K
Stelios sits down with Robert Furey, Managing Director of Florigo UK, to talk about how fish and chip shops can stay sharp and profitable in an uncertain economy. They explore the difference between cutting costs and cutting investment, why some operators often pause while others stick to long-term plans, and how replacing ageing ranges can save money through efficiency, reliability, and easier servicing. The conversation also covers pricing confidence and value perception, practical lessons on click-and-collect and delivery, and the essentials many shops overlook — from insurance details and servicing schedules to fire-suppression compliance. Finally, they look ahead to the next wave of range technology and unpack what the QBTEC move around Florigo could mean for the wider market. What you'll learn in this episode: • How to control costs without stalling growth • The true payback of upgrading old frying ranges • Pricing psychology and protecting perceived value • Click-and-collect first, delivery second — and why • Insurance, maintenance, and fire-suppression basics that matter • Where frying range tech is heading next • What the QBTEC/Florigo news likely means for operators Episode highlight powered by Ceres Deep Fryer Cleaner, Ceres Heavy Duty Degreaser & Ceres Heavy Duty Descaler— made to keep your commercial kitchen and equipment in peak condition. Find out more at ceres.shop. Download your FREE copy of the Fish & Tips E-Book and boost your business today. Ceres Facebook Page Ceres Newsfeed Ceres Podcast Check out the Ceres Calculators now! 📮Join the Ceres email list to keep updated and get monthly offers.
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230
#231 - Andrew Griffith MP on VAT, Business Rates & Small Business
Shadow Business Secretary Andrew Griffith MP joins Stelios for a straight-talking conversation about the real challenges facing small businesses and the hospitality sector. From VAT reform and business rates to red tape, hiring struggles, and the pressure on high streets, this episode digs into how government decisions ripple into everyday life for fish and chip shops, pubs, cafés, and independent operators across the country. Andrew draws on decades in business, including senior roles at Sky and Just Eat, to offer a candid insider's view of Westminster. Stelios pushes the discussion into the issues owners actually care about: the VAT cliff edge, staffing costs, unfair competition, and whether the current system truly supports those keeping Britain's communities alive. A clear, grounded, and practical discussion for anyone who runs a business or depends on one. Episode highlight powered by Ceres Deep Fryer Cleaner, Ceres Heavy Duty Degreaser & Ceres Heavy Duty Descaler— made to keep your commercial kitchen and equipment in peak condition. Find out more at ceres.shop. Download your FREE copy of the Fish & Tips E-Book and boost your business today. Ceres Facebook Page Ceres Newsfeed Ceres Podcast Check out the Ceres Calculators now! 📮Join the Ceres email list to keep updated and get monthly offers.
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229
#230 - Leadership, Loyalty & Lessons from Cos Michael of Pisces, Heswall
This week on The Ceres Podcast, Stelios sits down with Cos Michael, owner of Pisces in Heswall, for a powerful conversation about leadership, loyalty, and longevity in the fish and chip trade. From staffing challenges and delivery platforms to changing customer habits and the art of staying relevant — this episode goes deep on what it really takes to run a modern shop without losing your values. Cos's honesty and experience shine through. He's grounded, forward-thinking, and genuinely cares about his team, his customers, and the industry. This is one of those episodes that reminds you why good people make great businesses. 🎙️ Episode highlight powered by Ceres Natural Gold Batter Mix — made with British wheat, offering free mainland delivery and available via local wholesalers. Find out more at ceres.shop. Join the Ceres WhatsApp Group Download your FREE copy of the Fish & Tips E-Book and boost your business today. Ceres Facebook Page Ceres Newsfeed Ceres Podcast Check out the Ceres Calculators now! 📮Join the Ceres email list to keep updated and get monthly offers.
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228
#229 - Join Jamie, Murray, Edward & Stuart for the Scottish Roundtable
In this special episode, Jamie Russo sits down with three leading Scottish operators — Edward Thompson (The Principal Café), Murray Watson (The Carron Fish Bar & Carron Catering), and Stuart Atkinson (North Street Chip Shop). Together, they dive into what makes Scotland's fish and chip trade unique — from rising costs and staffing to changing customer habits and the great fresh vs frozen-at-sea debate. Real talk, practical insights, and plenty of passion from the heart of Scotland's frying community. Join the Ceres WhatsApp Group Download your FREE copy of the Fish & Tips E-Book and boost your business today. Ceres Facebook Page Ceres Newsfeed Ceres Podcast Check out the Ceres Calculators now! 📮Join the Ceres email list to keep updated and get monthly offers.
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227
#228 – Discipline Over Motivation: Daniel Rosser, Noahs
Chef Daniel Rosser of Noah's in Bristol joins Stelios to share how discipline, simplicity, and relentless consistency helped him turn a quiet spot under a flyover into one of Bristol's most talked-about restaurants. A raw, inspiring conversation about building something great—without shortcuts. Join the Ceres WhatsApp Group Download your FREE copy of the Fish & Tips E-Book and boost your business today. Ceres Facebook Page Ceres Newsfeed Ceres Podcast Check out the Ceres Calculators now! 📮Join the Ceres email list to keep updated and get monthly offers.
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226
#227 – The £25K Challenge, VAT Gaps & Fish Quotas: The Podsquad Talks Realities of the Trade
In this unmissable episode of The Ceres Podcast, Stelios Theocharous is joined by Kelly Barnes, David Nicolaou, Mark Petrou, and David Miller for a no-nonsense look at the state of the fish and chip industry. From VAT shortfalls and cod quota cuts to changing customer habits and the growing pressure on shop margins — the Podsquad dig into what's really happening behind the counter. David Miller shares insights from the supply chain, Mark Petrou teases a new business model, and Kelly Barnes reveals her ambitious plan to raise £25,000 in one day to celebrate Krispies' 25th anniversary. This episode is packed with honesty, humour, and hard-won experience — the kind of conversation that reminds you why fish and chips isn't just a meal, it's a way of life. Join the Ceres WhatsApp Group Download your FREE copy of the Fish & Tips E-Book and boost your business today. Join the discussion on the Ceres Podcast Facebook Group Episode Sponsor -> Ceres Deep Fryer Cleaner Check out the Ceres Calculators now! 📮Join the Ceres email list to keep updated and get monthly offers.
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225
#226 - Podsquad Unplugged – Lessons from the Frying Range
The Podsquad is back! Stelios Theocharous, Kelly Barnes, David Nicolaou, and Mark Petrou serve up straight-talking insights on running a fish & chip shop in tough times. From customer loyalty to bold leadership and community spirit, Episode 226 blends hard truths with humour, leaving business owners with practical takeaways they can use right away. Join the Ceres WhatsApp Group Download your FREE copy of the Fish & Tips E-Book and boost your business today. Join the discussion on the Ceres Podcast Facebook Group Episode Sponsor -> Ceres Deep Fryer Cleaner Check out the Ceres Calculators now! 📮Join the Ceres email list to keep updated and get monthly offers.
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224
#225 - Kate Nicholls: Taxed Out & Fighting Back
Kate Nicholls, Chair of UKHospitality, returns to The Ceres Podcast to unpack the brutal reality facing hospitality today. From VAT pressures and unfair business rates to rising wages and shrinking margins, Kate and host Stelios Theocharous tackle the big issues with honesty and clarity. They discuss what happens behind closed doors with MPs, why operators must keep speaking up, and how social spaces like pubs and takeaways play a vital role in our communities—a must-listen for any food business owner looking to survive and grow in 2025. Join the Ceres WhatsApp Group Download your FREE copy of the Fish & Tips E-Book and boost your business today. Join the discussion on the Ceres Podcast Facebook Group Episode Sponsor -> Heavy Duty Descaler Check out the Ceres Calculators now! 📮Join the Ceres email list to keep updated and get monthly offers.
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223
#224 - Future-Proofing Fish & Chip Shops
In this episode of The Ceres Podcast, host Stelios sits down with two seasoned fish-and-chip professionals—Charlie Collins of Frydales and Antony Akathiotis of Merchants—to tackle the big challenges facing our industry. Join the Ceres WhatsApp Group Download your FREE copy of the Fish & Tips E-Book and boost your business today. Join the discussion on the Ceres Podcast Facebook Group Episode Sponsor -> Ceres Deep Fryer Cleaner Check out the Ceres Calculators now! 📮Join the Ceres email list to keep updated and get monthly offers.
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222
#223 - Lessons from Nigel Hodgson – Growing a Great Chippy from the Ground Up
In this episode, Nigel Hodgson of Hodgsons Chippy in Lancaster tells Mark Petrou how he built one of the UK's most respected fish and chip shops—without shortcuts or gimmicks. From humble beginnings and sleeping above the shop, to winning Young Fish Frier and Fish & Chip Shop of the Year, Nigel's story is packed with practical advice on consistency, training, and doing things correctly. He also reflects on personal loss, industry changes, and why getting the basics right still matters most. Join the Ceres WhatsApp Group Download your FREE copy of the Fish & Tips E-Book and boost your business today. Join the discussion on the Ceres Podcast Facebook Group Episode Sponsor -> Ceres Pre-Dust Number 2 Check out the Ceres Calculators now! 📮Join the Ceres email list to keep updated and get monthly offers.
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221
#222 - Cashflow, Cod and Comebacks with Graham Reed-Stephenson
Host Mark Petrou sits down with industry veteran Graham Reed-Stephenson to unpack five decades of wins, wipe-outs and reinventions in fish and chips—from premium positioning and portion strategy to real-world margin discipline you can apply this week. Join the Ceres Whatsapp Group Download your FREE copy of the Fish & Tips E-Book and boost your business today. Join the discussion on the Ceres Podcast Facebook Group Episode Sponsor -> Ceres Curry Sauce Check out the Ceres Calculators now! 📮Join the Ceres email list to keep updated and get monthly offers.
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220
#221 - Resilience, Risk & Reinvention – John Lavery of Fish City
John Lavery joins Stelios to share how he built Fish City Belfast through economic crises, shifting consumer trends, and bold business pivots. From the meat trade to MSC-certified seafood, this candid chat covers resilience, reinvention, and the future of fish and chips. Join the Ceres Whatsapp Group Download your FREE copy of the Fish & Tips E-Book and boost your business today. Join the discussion on the Ceres Podcast Facebook Group Episode Sponsor -> Heavy Duty Descaler Check out the Ceres Calculators now! 📮Join the Ceres email list to keep updated and get monthly offers.
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219
#220 - From Toilet Block to Top Chippy—The Scrap Box Growth Blueprint
Brothers Aman & Gav Dhesi tell host Stelios Theocharous how they transformed a derelict roadside loo near York into The Scrap Box. Hear the "product-demand-price" framework that guides every decision, why a £10 Facebook boost can create a lifetime customer, and how experimenting with saithe and hake protects profits when cod gets costly. A fast-paced, insight-packed listen for fish-and-chip operators and any entrepreneur hungry for growth ideas. Read Fish, Chips & Me: Reclaiming a Story of Britain by Aman Dhesi Join the Ceres Whatsapp Group Download your FREE copy of the Fish & Tips E-Book and boost your business today. Join the discussion on the Ceres Podcast Facebook Group Episode Sponsor -> Mushy Pea Seasoning Check out the Ceres Calculators now! 📮Join the Ceres email list to keep updated and get monthly offers.
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218
#219 – VAT Cuts, Wage Scandals, Drone Deliveries & KFC's Big Bet
In this episode of The News Review, Stelios Theocharous and David Nicolaou dive into the headlines shaping the food and hospitality world. They explore Ireland's VAT cut for hospitality and whether it helps or harms independents, debate the ethics behind 524 UK companies underpaying staff, and ask what KFC's £1.5 billion UK investment signals about the economy. Plus, they unpack Cranswick's acquisition of Blakemans and share their unease over Deliveroo's latest move—drone deliveries in Dublin. Smart, sharp, and full of opinion, this episode is for business owners, operators, and anyone navigating the fast-changing world of food service. Join the Ceres Whatsapp Group -> https://bit.ly/CERESWA Download your FREE copy of the Fish & Tips E-Book and boost your business today. Join the discussion on the Ceres Podcast Facebook Group Check out the Ceres Calculators now! 📮Join the Ceres email list to keep updated and get monthly offers.
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217
#218 – David Hennighan: 43 Years, Two Chippies, and a Life in Fish & Chips
Mark Petrou sits down with David Hennighan of Hennighan's in Machynlleth, Mid Wales—one of the most grounded and quietly inspiring voices in the fish and chip industry. With 43 years in the trade, David shares how a short-term plan to help his parents turned into a lifelong career across two shops, a hardware store, a garden centre, and even an ice cream parlour. They discuss everything from managing VAT and staying affordable for the community to judging national awards and cycling 250 miles for charity at age 60. David also reflects on running a family business with his daughters, adapting to COVID, and why he remains passionate about fish and chips after all these years. Join the Ceres Whatsapp Group Download your FREE copy of the Fish & Tips E-Book and boost your business today. Join the discussion on the Ceres Podcast Facebook Group Episode Sponsor -> Natural Batter Mix Check out the Ceres Calculators now! 📮Join the Ceres email list to keep updated and get monthly offers.
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216
#217 – From Burnout to Breakthrough: Geoff Whitehead Returns
Geoff Whitehead is back—and this time, we're talking growth, reinvestment, and building for the future. In this episode, Geoff opens up about taking bold risks, managing burnout, and why standing still in business is the fastest way to fall behind. Want to hear Geoff's backstory? Catch his first appearance in Episode 140 of The Ceres Podcast. It's the perfect prequel to this one. Join the Ceres Whatsapp Group Download your FREE copy of the Fish & Tips E-Book and boost your business today. Join the discussion on the Ceres Podcast Facebook Group Episode Sponsor -> Ceres Fishcake Mix & Ceres Rustic Breadcrumb Check out the Ceres Calculators now! 📮Join the Ceres email list to keep updated and get monthly offers. 📧 To send your feedback or suggest a guest, email The Ceres Podcast at [email protected]
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215
#216 – VAT, Value & Viral Queues
The Podsquad is back—minus Kelly Barnes (physio duties!)—to unpack a long list of hot topics in fish & chips and hospitality: The 7p fish & chip giveaway at Harry Ramsden's: smart stunt or just chaos? What makes Chez Fred such a standout (and why it's not about location) The never-ending VAT campaign—time for a reality check? Why fish & chips offer more value than a Big Mac or KFC bucket Are trade bodies missing the point in the media spotlight? Federation representation: who's speaking for who? How great hospitality businesses still thrive The value of visiting other shops (and taking your kids along!) Plenty of laughs, some sharp critique, and loads of practical insights for anyone running a food business. Join the Ceres Whatsapp Group -> https://bit.ly/CERESWA Download your FREE copy of the Fish & Tips E-Book and boost your business today. Join the discussion on the Ceres Podcast Facebook Group Episode Sponsor -> Ceres Heavy Duty Descaler Check out the Ceres Calculators now! 📮Join the Ceres email list to keep updated and get monthly offers.
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214
#215 - Lorraine Arnold's Bold Leap into Fish and Chips
Lorraine Arnold swapped the stage for the seafront and built one of Devon's standout fish and chip businesses from scratch. In this episode, she joins Kelly Barnes to share the raw, unfiltered story of how she overcame financial ruin, a devastating fire, and lockdown chaos to create Pier Point Restaurant & Bar. It's a must-listen for anyone in hospitality who's ever wondered if grit, graft, and guts are enough. Join the Ceres Whatsapp Group -> https://bit.ly/CERESWA Download your FREE copy of the Fish & Tips E-Book and boost your business today. Join the discussion on the Ceres Podcast Facebook Group Episode Sponsor -> Natural Batter Mix Check out the Ceres Calculators now! 📮Join the Ceres email list to keep updated and get monthly offers.
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213
#214 - Podsquad - From Stock Stress to Staff Success
Good Friday highs and lows, bold ideas for National Fish & Chip Day 2025, staff training truths, and a frank look at the challenges facing fish and chip shops—from spud bruising to frozen-at-sea fish supply issues. No fluff—just real operators talking shop. Join the Ceres Whatsapp Group -> https://bit.ly/CERESWA Download your FREE copy of the Fish & Tips E-Book and boost your business today. Join the discussion on the Ceres Podcast Facebook Group Episode Sponsor -> P1 Chip Preparation Formula Check out the Ceres Calculators now! 📮Join the Ceres email list to keep updated and get monthly offers.
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#213 - The Story Behind BD Signs – Barry Dickman Gets Candid
In this episode of The Ceres Podcast, Mark Petrou sits down with Barry Dickman, founder of BD Signs, to explore the incredible journey from growing up above a chip shop to becoming one of the most influential figures in fish and chip branding. Barry shares candid stories of resilience, building a business from scratch (twice), and why he believes fish and chips is one of Britain's strongest untapped brands. They dive into the future of the trade, the importance of portion control, and how independent shops can stand out without losing their community roots. Plus, hear how Barry helped hundreds of businesses survive through COVID with creative, practical solutions. Packed with real insights, honest reflections, and a few laughs along the way, this is essential listening for anyone in hospitality, food, or small business ownership. Listen now and discover why building a brand is about so much more than just a new sign. Join the Ceres Whatsapp Group -> https://bit.ly/CERESWA Download your FREE copy of the Fish & Tips E-Book and boost your business today. Join the discussion on the Ceres Podcast Facebook Group Episode Sponsor -> P1 Chip Preparation Formula Check out the Ceres Calculators now! 📮Join the Ceres email list to keep updated and get monthly offers.
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211
#212 - Why Y-Pas? The Quiet Brilliance of Brent Watson's Y-Pas Chippy
In this heartwarming and brutally honest episode, Mark Petrou is joined by Brent Watson of Y-Pas Chippy in Kexborough, Barnsley. Brent shares his journey from growing up around the coal pits and pigeon lofts of Yorkshire to running one of the most beloved independent chip shops in the region. Discover how a derelict hut became a local institution, how Brent's father used his mining redundancy to build a chip shop from scratch, and why Y-Pas quietly thrives without apps, delivery services, or fancy equipment. Brent's story is a masterclass in balance, craft, and doing things right—every single day. Whether you're in hospitality, a business owner, or simply love a good fish and chip tale, this episode is full of inspiration, insight, and proper Yorkshire grit. Join the Ceres Whatsapp Group -> https://bit.ly/CERESWA Download your FREE copy of the Fish & Tips E-Book and boost your business today. Join the discussion on the Ceres Podcast Facebook Group Episode Sponsor -> Natural Batter Mix & Pre-Dust Number 1 Check out the Ceres Calculators now! 📮Join the Ceres email list to keep updated and get monthly offers.
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210
#211 - How Graham Kennedy Built a Mini-Empire in Durham
Graham Kennedy of Bells Fish & Chips joins Stelios to share his journey. They talk about resilience, community, economic pressures, and a personal loss that changed everything—packed with honesty, insight, and lessons for anyone in hospitality. Join the Ceres Whatsapp Group -> https://bit.ly/CERESWA Download your FREE copy of the Fish & Tips E-Book and boost your business today. Join the discussion on the Ceres Podcast Facebook Group Episode Sponsor -> Natural Batter Mix & Pre-Dust Number 2 Check out the Ceres Calculators now! 📮Join the Ceres email list to keep updated and get monthly offers.
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209
#210 - Jo Hage & Lynda Simmons: Building the Buzz Around National Fish and Chips Day
Stelios chats with Jo Hage and Lynda Simmons about 10 years of National Fish and Chip Day, NEODA's behind-the-scenes work, industry challenges, and why this annual celebration is more than just a day—it's a powerful platform for the trade. Join the Ceres Whatsapp Group -> https://bit.ly/CERESWA Download your FREE copy of the Fish & Tips E-Book and boost your business today. Join the discussion on the Ceres Podcast Facebook Group Episode Sponsor -> Fishcake Mix Check out the Ceres Calculators now! 📮Join the Ceres email list to keep updated and get monthly offers.
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208
#209 - George Morey on preserving 116 Years of Tradition at Knights Fish Restaurant
George Morey of Knights Fish Restaurant joins Kelly Barnes to share how he took his 116-year-old family business to award-winning success. From fish trays to fresh ideas, it's a story of legacy, innovation, and love for fish and chips. Join the Ceres Whatsapp Group -> https://bit.ly/CERESWA Download your FREE copy of the Fish & Tips E-Book and boost your business today. Join the discussion on the Ceres Podcast Facebook Group Episode Sponsor -> Natural Batter Mix Check out the Ceres Calculators now! 📮Join the Ceres email list to keep updated and get monthly offers.
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207
#208 - The Real Cost of Automation – McDonald's AI, Greggs' Slump & Domino's Digital Domination
Stelios and David explore AI in fast food, Greggs' sales slump, Domino's digital edge, the plant-based backlash, and why data matters—a must-listen for hospitality pros navigating tech, trends, and tough choices. Join the Ceres Whatsapp Group -> https://bit.ly/CERESWA Download your FREE copy of the Fish & Tips E-Book and boost your business today. Join the discussion on the Ceres Podcast Facebook Group Episode Sponsor -> P1 Chip Preparation Formula Check out the Ceres Calculators now! 📮Join the Ceres email list to keep updated and get monthly offers.
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206
#207 - From Derelict Diner to Highland Hero – The Story of The Real Food Cafe with Sarah Heward
In this episode, Kelly Barnes sits down with Sarah Heward, the inspiring founder of The Real Food Cafe—an award-winning roadside diner, chippy, and cafe on Scotland's scenic A82. Sarah shares how she transformed a derelict Little Chef into a thriving business serving travellers, locals, and adventurers alike. From running a year-round operation in the Highlands to championing local sourcing and building long-term careers, this story is about vision, grit, and exceptional hospitality. Read "Why the Industry Needs More Female Leaders" by Sarah Heward Join the Ceres Whatsapp Group -> https://bit.ly/CERESWA Download your FREE copy of the Fish & Tips E-Book and boost your business today. Join the discussion on the Ceres Podcast Facebook Group Episode Sponsor -> Natural Batter Mix + Pre-Dust Number 2 Check out the Ceres Calculators now! 📮Join the Ceres email list to keep updated and get monthly offers.
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205
#206 - The Future of Fish & Chips: Value, Awards & Industry Challenges
Is the fish and chip industry shifting its focus in the right direction? Stelios Theocharous is joined by industry leaders Mark Petrou, David Nicolaou, Kelly Barnes, and David Miller to discuss the Fish & Chip Awards, the importance of value over price, and whether Seafish is doing enough to support the sector. They also tackle the idea of standardised portion sizes, why positive messaging is crucial for business, and what fish and chip shop owners can learn from major food brands. Join the Ceres Whatsapp Group -> https://bit.ly/CERESWA Download your FREE copy of the Fish & Tips E-Book and boost your business today. Join the discussion on the Ceres Podcast Facebook Group Episode Sponsor -> Ceres Heavy Duty Degreaser Check out the Ceres Calculators now! 📮Join the Ceres email list to keep updated and get monthly offers.
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204
#205 - The Lee Family Recipe for Success in Fish & Chips
How do you build a thriving fish and chip business that spans generations? In this episode, Mark Petrou sits down with Shane, John Henry, and Sonny Lee to explore their incredible journey in the fish and chip industry. From Shane's early days as a 14-year-old "spud boy" to growing a multi-shop empire, this conversation is packed with business lessons, digital marketing strategies, and the power of family-driven entrepreneurship. Discover how they've adapted to industry changes, why their digital marketing has gone viral, and how they're paving the way for future generations in hospitality. Whether you're a business owner, fish and chip shop operator, or just love a great success story, this episode is a must-listen! Join the Ceres Whatsapp Group -> https://bit.ly/CERESWA Download your FREE copy of the Fish & Tips E-Book and boost your business today. Join the discussion on the Ceres Podcast Facebook Group Episode Sponsor -> Ceres Pre-Dust Number Two Check out the Ceres Calculators now! 📮Join the Ceres email list to keep updated and get monthly offers.
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203
#204 – How Yarm Road Fish & Chips Won Takeaway of the Year 2025
What does it take to run the UK's best fish and chip shop? In this episode of The Ceres Podcast, host Mark Petrou sits down with Will Burrell of Yarm Road Fish & Chips, fresh off winning Takeaway of the Year at the National Fish & Chip Awards 2025. Will shares his journey—from growing up in a family-run chippy to taking the leap and opening his own shop. He reveals the key strategies behind Yarm Road's success, including why keeping a tight, traditional menu works, the power of strong customer relationships, and how meticulous portion control helps maintain profit margins. Plus, they dive into: 🔹 The awards process and what it takes to compete at the highest level 🔹 Challenges facing the industry, from rising costs to changing consumer habits 🔹 Why investing in the right team is crucial for long-term success 🔹 Will's big year ahead—opening a restaurant, getting married, and welcoming his first child Join the Ceres Whatsapp Group -> https://bit.ly/CERESWA Download your FREE copy of the Fish & Tips E-Book and boost your business today. Join the discussion on the Ceres Podcast Facebook Group Episode Sponsor -> Ceres Fishcake Mix Check out the Ceres Calculators now! 📮Join the Ceres email list to keep updated and get monthly offers.
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202
#203 - Lance Forman: The Smoked Salmon King on Business, Brexit & Battling Challenges
What does it take to run a fourth-generation business while standing firm on tradition, politics, and economic challenges? Lance Forman, owner of H. Forman & Son, joins me to talk about the legacy of London's oldest smoked salmon producer, the farmed vs. wild salmon debate, Brexit's impact on business, and customer reactions to global events. A bold voice in both business and politics, Lance doesn't hold back. Join the Ceres Whatsapp Group -> https://bit.ly/CERESWA Download your FREE copy of the Fish & Tips E-Book and boost your business today. Join the discussion on the Ceres Podcast Facebook Group Episode Sponsor -> Ceres Fishcake Mix Check out the Ceres Calculators now! 📮Join the Ceres email list to keep updated and get monthly offers. 📧 To send your feedback or suggest a guest, email The Ceres Podcast at [email protected]
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201
#202 - Bobby Joyce on Frozen-at-Sea Fish, Rising Prices & Industry Survival
In this Masterclass Interview, we sit down with Bobby Joyce from Smales to discuss the real impact of shrinking fish quotas, rising prices, and supply chain pressures on the fish & chip industry. Fish & chip shop owners are feeling the pressure—fish prices are rising, supply chains are tightening, and businesses are struggling to stay profitable. In this episode, Bobby Joyce, a leading expert from Smales, breaks down what's happening in the industry right now, why it's happening, and—most importantly—what you can do about it. We tackle key questions, including: ✅ Why has the cod quota dropped to its lowest in 34 years? ✅ How are shops adapting to skyrocketing costs? ✅ Should you switch from cod to haddock—or something else entirely? ✅ What pricing strategies can help protect your margins? Join the Ceres Whatsapp Group -> https://bit.ly/CERESWA Download your FREE copy of the Fish & Tips E-Book and boost your business today. Join the discussion on the Ceres Podcast Facebook Group Episode Sponsor -> Ceres Fishcake Mix Check out the Ceres Calculators now! 📮Join the Ceres email list to keep updated and get monthly offers. 📧 To send your feedback or suggest a guest, email The Ceres Podcast at [email protected]
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200
#200 - Mark Petrou & Ryan Hughes – How Ryan Hughes Turned Struggle into Success
Ryan Hughes went from washing dishes at 14 to running the UK's best fish & chip shop in 2024. In this episode, he spills the secrets behind his rise, the game-changing moment during COVID-19, and how winning Fish & Chip Shop of the Year turned his business upside down (in the best way). Hard work, resilience, and a few surprises—don't miss this one! Join the Ceres Whatsapp Group -> https://bit.ly/CERESWA Download your FREE copy of the Fish & Tips E-Book and boost your business today. Join the discussion on the Ceres Podcast Facebook Group Episode Sponsor -> www.ceres.shop Check out the Ceres Calculators now! 📮Join the Ceres email list to keep updated and get monthly offers. 📧 To send your feedback or suggest a guest, email The Ceres Podcast at [email protected]
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199
#199 – Fish Prices, Supply & The Future of Fish & Chips with Gary Warner
What's driving fish prices, and why should fish & chip shop owners be more concerned about supply than cost? In The Ceres Podcast Episode 199, Stelios and David Miller sit down with industry expert Gary Warner from Warners Fish Merchants for an unfiltered discussion on market volatility, fishing quotas, and the future of fish and chips. From debunking stockpiling myths to revealing how suppliers like Brim navigate the industry, this episode is packed with insights every shop owner needs to hear. Join the Ceres Whatsapp Group -> https://bit.ly/CERESWA Download your FREE copy of the Fish & Tips E-Book and boost your business today. Join the discussion on the Ceres Podcast Facebook Group Episode Sponsor -> Ceres Fishcake Mix Check out the Ceres Calculators now! 📮Join the Ceres email list to keep updated and get monthly offers. 📧 To send your feedback or suggest a guest, email The Ceres Podcast at [email protected]
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198
#198 - The £1bn Blow to Hospitality, Greggs' Sausage Roll Drama & The Future of Menus
Stelios and David Nicolaou dive into the latest industry news with their signature mix of wit and wisdom. No topic is off-limits, from the £1bn National Insurance hike threatening hospitality businesses to Greggs' controversial sausage roll price increase. They also explore how menu simplification could be the key to survival in a cost-conscious market. Expect sharp insights, real-world advice, and plenty of laughs. Join the Ceres Whatsapp Group -> https://bit.ly/CERESWA Download your FREE copy of the Fish & Tips E-Book and boost your business today. Join the discussion on the Ceres Podcast Facebook Group Episode Sponsor -> Ceres P1 Chip Preparation Formula Check out the Ceres Calculators now! 📮Join the Ceres email list to keep updated and get monthly offers. 📧 To send your feedback or suggest a guest, email The Ceres Podcast at [email protected]
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197
#197 - Mark Petrou & David Henley: The Grit Behind the Glory
Host Mark Petrou sits down with David Henley of Henleys of Wivenhoe to explore the highs and lows of building a thriving fish & chip business. From his early days working in a seaside burger kiosk to running one of the UK's most respected fish & chip shops, David shares the challenges, triumphs, and invaluable lessons learned along the way. They discuss surviving a devastating fire, mastering business strategy, and the importance of team investment—all with the signature humour and insight that makes this episode a must-listen. As an industry leader, mentor, and ambassador for Frymax, David's influence extends beyond his shop, helping others refine their craft. Join the Ceres Whatsapp Announcment Group -> https://bit.ly/CERESWA Download your FREE copy of the Fish & Tips E-Book and boost your business today. Join the discussion on the Ceres Podcast Facebook Group Episode Sponsor -> Ceres Fishcake Mix Check out the Ceres Calculators now! 📮Join the Ceres email list to keep updated and get monthly offers. 📧 To send your feedback or suggest a guest, email The Ceres Podcast at [email protected]
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ABOUT THIS SHOW
Practical conversations for people who run food businesses.The Ceres Podcast is a long-form podcast for people in food, hospitality, and the fish and chip trade.Hosted by Stelios Theocharous of Ceres | Pure Food Innovation, alongside Mark Petrou, Kelly Barnes, David Nicolaou, and David Miller, the podcast brings together operators, chefs, suppliers, producers, and hospitality voices for honest conversations about the realities of the industry.We talk about what is actually happening on the ground: pricing, margins, customer behaviour, menu strategy, marketing, trade pressures, and the decisions that shape real businesses.No rushed soundbites. No glossy nonsense. Just practical experience, hard-won lessons, and proper conversations with people who care about the trade.If you run a food business, work in hospitality, or want to understand where the industry is heading, this podcast is for you.
HOSTED BY
Ceres | Pure Food Innovation
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