202: Exploring the Legends & Lore of Jack Daniel's Distillery

Our guest this week is Nelson Eddy, historian for Jack Daniel's Distillery. Nelson has represented the Jack Daniel's brand for more than 34 years and learned the history and lore surrounding the brand working for its very first marketing director, Mr. Art Hancock.  In 1988, Eddy helped introduce the first new whiskey from the Jack Daniel Distillery in more than a century – Gentleman Jack Tennessee Whiskey.  He has since crafted numerous brand communications for Jack Daniel's, including a book, touring show, countless videos and films. As the Jack Daniel Historian, he has been featured in the Wall Street Journal, New York Times, NPR, Atlantic Magazine, CNBC, the History Channel and the National Geographic Channel.  For his work, he has won numerous regional and national Addy Awards, the New York Art Director's Andy Award and the One Show Pencil.  He holds a master's degree in English from Middle Tennessee State University with an emphasis in the study of the Beat Generation.   Stream this episode on your favorite podcast app and be sure to drop us a review while you're there.  We are thankful for everyone who has supported us. A huge shoutout goes to our growing Patreon Community as well! We'd appreciate it if you can take the time to give us feedback on our podcast. If you enjoy our content, consider giving us a 5 star rating on your favorite podcast app, leave us a review, and tell a fellow bourbon lover about our show. Follow  us @BourbonLens on Instagram, Facebook, & Twitter.  And please check out our Patreon to learn how you can support our endeavors, earn Bourbon Lens swag, be part of future barrel picks, and more. If you have any comments, questions, or suggestions, please email us at [email protected]. Check out our freshly redesigned website BourbonLens.com to check out our blog posts, whiskey news, and details on our upcoming single barrel picks. Cheers,Scott and JakeBourbon Lens   Bourbon Lens Coverage of Jack Daniel's: Jack Daniel's Limited Edition Toasted Pecan Tennessee Whiskey Jack Daniel's Never Resting On Their Laurels With Newest Release - Bourbon Lens Sweet or Savory? What Happens When You Toast Maple Barrels - Bourbon Lens Jack Daniel's Innovates with Rye Whiskey and Not Bourbon? Jack Daniel's Pursues Innovation With Latest Release - Bourbon Lens 174: Jack Daniel's Launches New Bottled in Bond Whiskies - Bourbon Lens