202 – How I Dealt With the Copycats and Came Out on Top, Monika Young

Monika Young is the founder and creative director of Monika the Label - a sustainable fashion brand inspired by 70s California and made in the UK.In this episode, Monika tells the story of how she set up and her brand, and what actions she took when she discovered her original designs and prints being copied by fast fashion online retailers.  Discover:04:12 How Monika's experience as a fashion buyer lead her to question the industry and pushed her to start her own clothing brand11.21 How having supplier issues with her fabrics was actually a blessing in disguise19.24 What slow fashion means to Monika24.17 The reasons why Monika believes there are so many more benefits to UK manufacturing that offsets the additional cost26.14 Why Monika makes sure she invests in the quality of her products29:58 How Monika discovered her prints were being copied by large fashion brands38:16 The amount of support Monika received through sharing her experience on social media41.28 How Monika is dealing with the challenge of getting the copies taken down and how her brand has come out on top45.13 Why Monika's opinion changes about whether consumers are more likely to purchase from brands with a purpose50.00 The future plans for Monika the Label in order to work towards being more sustainable52.11 How sticking to your values and staying true to yourself is Monika's one piece of advice to other brand ownersMore Monika the LabelMonika the Label on InstagramMonika the Label websiteStay in TouchBritish Brand Accelerator - Find out how you can work with me to build your British-made brandMake it British websiteJoin Make it British - become a member of our community and promote your business in our directory or UK-made brands and manufacturersMake it British on InstagramMake it British on YouTube - subscribe to my YouTube channel to watch many of the podcast episodes as videos.Mentioned in this episode:British Brand Accelerator