202#: Killer Buyer Personas, with Jim Kraus episode artwork

EPISODE · Jan 17, 2024 · 57 MIN

202#: Killer Buyer Personas, with Jim Kraus

from If You Market

On this episode of the If You Market podcast Jim Kraus talks with us about buyer personas and their ‘5 Rings of Insight’ process. Jim is the President of Buyer Persona Institute (BPI) and a leading authority on buyer personas and buying insights. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode metadata supplied by the publisher feed · Published Jan 17, 2024

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202#: Killer Buyer Personas, with Jim Kraus

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