#202. Tell an SKO story with Kaitlyn Hines

As SKO (Sales Kickoff) season falls behind us in the calendar year, GhostRanch reflects on the amazing opportunities provided to us by clients to support their large-scale SKO storytelling. THEMES are a common storytelling device for SKOs because they can help introduce a new product or hone in on an area of focus while still tying into an over-arching brand story. Such was the case for Associate Creative Director Kaitlyn Hines who helped to create a cool series of themes like mountain climbing and F1 racing for a tech client. We dig into Kaitlyn’s design process for strategic visual storytelling, as well as show off some slide-specific examples to serve as inspiration for your next presentation! This is an episode for: slide designers, big conference storytellers and anyone that touches SKO planning. What’s in the Spice Cabinet? What tools are you using for inspiration collection these days? “Pinterest—I use if for my DIY and I use it for my design thinking…it’s just the easiest to stay organized.”Favorite designers or people to follow? Steven Harrington - fun, creative illustrator. LA-based.Aaron Draplin - “great designer and killer presenter”Walkout song? The SpongeBob Squarepants Theme Song