202 - What's Actually Working to Generate Leads & Close High-Ticket Clients - Live Mastermind

Welcome to this replay of the Women in Business Mastermind, where ambitious women entrepreneurs come together to share what's working, solve real business challenges, and grow together. In this session, you'll hear practical marketing and sales strategies from women across a wide range of industries—from consultants and coaches to healthcare providers, project managers, photographers, financial professionals, AI experts, and startup founders. Whether you're just starting your business or looking to scale, you'll walk away with actionable ideas you can implement immediately. In this Mastermind, we cover: ✔️ Marketing strategies that are working in 2026 ✔️ How to build trust before asking for the sale ✔️ The power of video marketing ✔️ AI and Answer Engine Optimization (AEO) ✔️ Networking strategies that actually generate business ✔️ Google's 7-11-4 Rule for high-ticket sales ✔️ How to nurture leads through email marketing ✔️ Why relationship marketing outperforms transactional selling ✔️ Building predictable lead generation systems ✔️ Turning conversations into paying clients One of the biggest takeaways from this session is this: People don't buy because they understand what you do—they buy because they trust you. If you're looking for honest conversations, practical strategies, and a supportive community of women building successful businesses, you're in the right place. 🚀 Ready to Implement What You Learn? Watching training is valuable. Implementation is what creates results. If you're ready to stop consuming information and start consistently generating leads, closing sales, and growing your business alongside a supportive group of ambitious women, I invite you to join the 12-Week Women in Business Mastermind. Inside the Mastermind, we'll focus on: ✨ Building a predictable lead generation system ✨ Creating consistent marketing momentum ✨ Closing more sales with confidence ✨ Weekly accountability and implementation ✨ Personalized coaching and feedback 📖 Download the Program Guide here: https://drive.google.com/file/d/1xv-eIjYve4tMRIyY7JHYkMlSLKF19aNd/view?usp=sharing Connect with Joy Rowland LinkedIn: https://www.linkedin.com/in/joyrowland/ Website: https://explore.joyrowland.com/linktree/ If you enjoyed this replay, don't forget to: 👍 Like this video 💬 Leave a comment with your biggest takeaway 🔔 Subscribe for more business growth strategies, marketing insights, and future Women in Business Mastermind replays. Timestamp/Chapters 00:00 Welcome & Introductions 08:30 Meet the Women Entrepreneurs 27:15 What Marketing Is Working Right Now? 35:20 Google's 7-11-4 Rule Explained 44:30 Building Trust Before Selling 57:15 Email Marketing That Converts 1:09:00 AI, ChatGPT & Answer Engine Optimization 1:18:00 Pricing, Confidence & High-Ticket Sales 1:28:00 Live Coaching & Q&A 1:37:00 Next Steps & Women in Business Mastermind Invitation