2020 The Year That Was with Omnicom's Bryan Gildenberg

The CPG Guys Sri & PVSB are joined in a two-part series by Bryan Gildenberg, SVP of Commerce at Omnicom Group.In the first episode of the series, Bryan shares his thoughts on the transformations in CPG retail that occurred in 2020.Follow The CPG Guys on LinkedIn at http://www.LinkedIn.com/company/cpgpodcast Specifically, Bryan addresses these questions:Walmart has  made major moves towards omnichannel in 2020. Epic? Thoughts? Huge winner?Instacart is another one we recognized in our Omnies awards a couple days ago - most improved marketplace? They have been gaining distribution and retail partnerships all year? HH name in 2020!Let’s get strategic and discuss horizontal approaches for brands vs vertical approaches. For growth. Any opinions?Our favorite topic - retail media. We feel media and trade budgets are colliding. It’s violent but the outcome is convergence. Is that an issue? How should brands manage?DTC seems to have arrived. It’s everywhere and everyone is entering the game. Is this realistic?All CPG Guys content may be found at http://cpgguys.comCPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.