2022 in Review: Looking back at our Recruitment Marketing Prediction with Kelli Schutrop, Jeff Staats, & Jeff Pellicio

In this week's episode, we look back at our 2022 Marketing Prediction episode.    Robert Mann and Lauren B. Jones are joined by the triumvirate of Jeff Staats (CMO at Haley Marketing), Jeff Pelliccio (Founder of Allied Insight), and Kelli Schutrop (formerly Director of Sales & Marketing at PARQA now VP of Sales & Marketing at MadeCraft), all of whom bring deep and broad knowledge of the developing role of technology and evolving marketing strategy in the world of staffing. Here the group chats about how the industry has quickly switched from being somewhat tech-phobic to perhaps overeager. Some firms are beginning to put the cart before the horse, seeing technology as a performance generator rather than the performance enhancer it’s designed to be. It’s time, they argue, to go back to basics. Our expert five-piece chats about: The importance of finding tech that drives you toward your business goals The continued importance of processes and training in establishing a tech-friendly business base Why you should employ a quarterback to run your technology plays The effective use of goats in enhancing your personal brand The podcast will be off on winter break from December 19th to the New Year! This episode is brought to you by Kyloe Partners & Leap Consulting Solutions. Please remember to rate, review and share the episode wherever you tune in.