2023 BEYA (2702) Driving Innovation and the Live Shopping Experience through Video Commerce Presented by Qurate Retail Group

Learning Objective: Understand the significance and benefits of integrating storytelling into Video Commerce that includes video driven shopping across linear and broadcast television, to provide a human and a unique way to bring products to life. This session will explore video commerce and the way it connects to consumers. For instance, creating videos that answer frequently asked questions, show how-to guides, live demonstrations, and share product information. Video Commerce is the newest tool for retailers that is grounded in technology and that allows businesses to integrate video into the web, mobile storefronts, and various media platforms. At the end of this session, participants will be able to: Explore the different broadcast technical roles that bring the shopping experience to life. Examine the advantages of storytelling in Video Commerce and real time interactivity to keep customers engaged. Discuss the step-by-step process that goes into executing a live broadcast across multiple platforms. Speakers: Ebony Roberts, Sr. Associate Producer, Qurate/QVC Kristen Hazel, Manager of Talent Operations, Qurate Retail Group Lateef Scott, Manager of Television Operations, QVC Derek Bennett, Technical Director of Broadcast Operations