2024 Content Strategy #06
An episode of the Content Catalyst podcast, hosted by Deb Szabo, titled "2024 Content Strategy #06" was published on November 6, 2023 and runs 12 minutes.
November 6, 2023 ·12m · Content Catalyst
Episode Description
Episode 6: Mapping Out Your 2024 Content Strategy
Welcome to Episode 6 of Content Catalyst with your host, Deb Szabo, a marketing strategist. In this episode, Deb explores the importance of mapping out your 2024 content strategy.
DOWNLOAD FREE 2024 PLANNING CALENDAR
https://www.debszabo.com/calendar
BOOK A FREE 30 MINS SESSION
https://calendly.com/connect-rtq/discovery-call?month=2023-11
Introduction
Deb Szabo emphasises the significance of starting with a well-defined strategy for your content planning.
The Strategy
A strategy is your high-level, long-term vision that outlines your business goals, objectives, and overall direction.
It focuses on your purpose and mission, setting the course for your business.
Deb shares her experience of starting with her purpose, vision, and values when she launched her business.
Planning Your Year
Deb describes how she started by mapping out her year.
She began by marking school holidays, course launches, and workshops on her calendar.
Deb highlights the importance of setting aside time to focus on your vision for the upcoming year.
Creating a Plan
Deb's planning process involves using Monday.com to structure her actionable steps and tasks.
The plan includes detailed timelines, budgets, and resource allocation, defining the "how," "when," and "who."
Strategy vs. Plan
Deb explains the key differences between a strategy and a plan.
A strategy provides focus, adaptability, and can evolve with changing circumstances.
A plan includes actionable steps to achieve objectives, detailing everything needed to bring the strategy to life.
Content Marketing
Deb delves into the essence of content marketing and the importance of sharing valuable content.
Content marketing focuses on building a relationship with the audience rather than constant selling.
Deb mentions the various forms of content, from short-form social media to long-form blogs and podcasts.
Repurposing Content
Deb advocates repurposing content across different platforms to maximise its impact.
She explains the power of using different content styles to cater to diverse learning preferences.
Video Marketing
Deb is a massive fan of video marketing and the value of incorporating video content into your strategy.
Platforms like YouTube offer search engine benefits for long-form content.
Effective thumbnails and subject lines for videos are crucial for visibility and engagement.
Benefits of a Content Plan
A well-structured content plan ensures consistency, helps with repurposing, and increases brand awareness.
Deb encourages planning content around campaigns, events, holidays, and trending topics.
The long game of content marketing involves sharing valuable information and solving audience pain points.
Starting Your Planning
Deb shares her process of using a Google Sheet to map out content and Monday.com for detailed planning.
The importance of starting your planning early for the upcoming year
Free Content Planner and planning session
Deb offers a free 2024 content planner available on her website for download.
She invites listeners to explore her website for more resources and a free 30-minute session.
Connect with Deb on instagram @debszabo_video
Connect with Deb on LInkedin www.linkedin.com/in/deborah-szabo
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