2024 SEO Highlights and 2025 SEO Predictions

In this special episode of Search With Candour, hosts Jack Chambers-Ward and Mark Williams-Cook sit down with guests Arnout Hellemans, Yagmur Simsek, and Begum Kaya. Recorded in a brand new studio to celebrate the finale of Season 3, the panel discusses SEO industry highlights from 2024, and makes some SEO predictions for 2025. Topics include the rise of AI, shifts in search engine market shares, and the ever-evolving landscape of SEO. The conversation extends to personal branding, the importance of community in SEO, and how the integration of AI could reshape the search experience in the coming years. Follow our guests Follow Arnout Hellemans on LinkedIn and Bluesky Follow Yagmur Simsek on LinkedIn and Search 'n' Stuff Follow Begum Kaya on LinkedIn Chapters 00:00 Welcome 00:17 Introducing Our Special Guests 02:38 Highlights of 2024 in SEO 11:53 The Impact of AI on SEO 27:06 Building Trust and Brand in SEO 43:09 The Long-Term Impact of SEO Tips 43:31 The Challenge of Measuring Long-Term SEO Success 44:08 The Human Element in SEO 44:51 The Evolution of SEO Communities 45:51 Conversational Search and AI 47:00 The Future of Search Engines 49:19 The Role of AI in Everyday Tasks 01:03:41 The Impact of AI on Jobs and Society 01:13:01 Predictions for the Future of Search 01:25:58 Closing Thoughts