2025 Goal Setting for Success: A Step-by-Step Guide

In part two of my review and plan series, I provide a step-by-step guide to setting goals and creating a marketing plan for the year ahead. I’ll guide you through the importance of reviewing past performance, setting SMART goals, and breaking them down into actionable steps. I also cover the significance of creating a consistent content calendar and leveraging various marketing channels to reach your target audience in 2025.   KEY TAKEAWAYS COVERED IN THE PODCAST   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.     LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter   Transcript There is a reason why some of the most successful business owners in the world goal set. That reason? Because it works. Because having a direction that you are going in is so powerful. Not only does it give you something to aim for, but it also really helps to keep you focused. One of the things that business owners struggle with, and I'm sure you have too at some point, is the shiny object syndrome. It's so easy to get distracted by other things, to think, oh, that's the thing I should be doing, or that's the direction I should be going in. But when you have a clear, set path that you are heading down, and it's one that aligns with you, and it's one that you want so much, it is going to help you stay focused, stay on track, stay on goal, and keep you motivated throughout the whole year. And that's what I'm teaching you to do in today's episode of the podcast. Hello and welcome back to another episode of the Your Dream Business Podcast. As always, I am your host, Theresa Heath Wang, and I am very grateful that you have decided to join me today. I never take that lightly. I am so honored that you are spending your time with me. So thank you. I appreciate you being here today. We are [00:02:00] talking about goal setting for 2025. This is part two in a two part. podcast episode that I've done. The first part was episode 382. So if you haven't listened to that, then I would suggest you go and take a listen to that first. And then this is the second part. And to go along with both of these parts, there is a download. So if you go to teresaheathwaring. com forward slash 384, the numbers. then you will find a link to the download. If you listen to episode 382 and you click the download there, then it's the same download. You don't need to re download it again. Okay. So in part one, we focused on reviewing your 2024 and some of the questions that I ask myself every single year. And in this part, we're going to be looking forward. We're going to be looking at how do we actually goal set? What are the goals that we set? How do we do deep dives on and how do we plan our marketing for the rest of the year? So again, get the workbook if you [00:03:00] haven't got the workbook, because basically I'm walking you through what is in this workbook for you to do yourself. So the very first thing I talk about is setting the goals. Now, when I do. this for my clients and my members. I take them through a number of different activities. One is the questions that I asked in part one, episode 382, which was reviewing 2024. The next thing I tend to do with them is go through a Wheel of Life exercise, so that we can look at where things are right now and where their life is right now. And then I actually took them through a meditation. So I did a future them meditation, a visualization of thinking forward, what will life look like at the end of 2025. And then I use all three of those things to help us start to set goals. Because when you have all this information kind of in front of you, you're able to see Some of the things that kept coming up, and even if you don't do the meditation, you don't do the [00:04:00] Wheel of Life, you can go back and look at your 2024 review, and you'll start to see, actually I didn't do that, and that's important, I'd like to make sure I do that, or I did do this, but I'd like to improve on it. This is where you're able to come up with your goals. I normally suggest that people have anywhere between 4 and 12. goals for the year. I wouldn't have more than 12 and I probably wouldn't have less than four. Sometimes people think, well, I've just got one goal to make money and that's fair enough, but actually there are some other goals that you can put in there. And in terms of the goals, you really do want to try and think big and think ahead and put some kind of dreams behind it. You don't want the goal to be like, yeah, I'll definitely get that. You want it to push you a little bit. And in the workbook, one of the things I show you is the smarter framework from Michael Hyatt. We've had Michael on the podcast before. We'll link to that episode. It's one of the best episodes or one of the most [00:05:00] downloaded episodes, if you haven't heard it. And maybe you want to just. hear it again, then we will link to that in the show notes, but basically his smarter goals go through things like specific that it needs to be simple, sensible, significant, measurable, meaningful, and motivational actionable. Start the goal with an action verb to be verb. Risky. Don't make it too easy. You need it to be, to stretch you. Key times. It needs to have a deadline, a time trigger, or a frequency. Exciting. You need to get excited when you think about it. And relevant. Make it appropriate for your season of life. And this is super, super important. And actually in last week's episode, if you didn't catch that with Nikki, we talk about seasons of life and how that affects us and our business and what success looks like for us. So there's no point in you saying you're going to work really hard in this season. You have got other things in your life like [00:06:00] children or aging parents or something that is going to get in the way. Maybe this point in your life is not the time that you can do that. Maybe this point in your life is exactly the time you can do it. So bear in mind, where are you in your world and then start to write your goals. What do you want to achieve? I tend to write personal and business goals every year. In fact, I tend to find it easier to write the business goals than I do the personal ones, but it should be things like Well, not should be. My stuff is like how much money I want to earn. Like, how much do I want to grow my audience by? Do I want to focus on something new, like doing YouTube that I've talked about before? Do I want to travel new places? So, one of my goals last year was to go to new places with my daughter and my husband. And I ended up traveling to the Philippines, to Japan, to Canada, and America twice. All new places. So that was amazing. So totally [00:07:00] tick that goal off. It was awesome. And that's probably not going to be one of my goals for this year because the season I'm in at the moment is, I want to really focus in on making some money and I have a new product that's coming out. So I need to focus on getting that right. So yeah, so write down your goals. Like I said, in the workbook, I've actually given you spaces for eight. You don't need eight. You can have more. You can have less. It's entirely up to you. Then the key bit is once you've decided your goal, I've given you a sheet called the goal deep dive. Now I'm going to go through it briefly here, but really this is kind of where you do want to get this download because it breaks it down on a sheet and I give you an example. So the things that we look at with the goal deep dive, and this is how you get from having a goal to actually how on earth am I going to achieve it. So the first thing on the sheet is your goal summary, which is basically the thing that you've just written down. Then I get you to break this down into three mini actions. So taking that big goal, what three actions could you break this down into? So the example I give in the workbook is [00:08:00] if you want to build your email list to a thousand subscribers by the end of 2025. So the three mini actions I've put down is you could run Facebook ads through the year. I could have three different lead magnets and I could make sure that I post about joining my email list. Then the next step is take each of those three actions and give me one next step that you can take. This is where we're turning that goal into the actions. And one of the things that is so key and important here is a goal is great. But you can't always guarantee that you are going to achieve that goal. What you can guarantee is the action you take. So for every goal, we want an action attached to it. Let's say your action, your goal is to get a thousand people on your list. You can't guarantee that you're...