2025 is the worst time to rebrand | Interview with Krešimir Ćorluka | Search with Candour

In this week's episode of Search with Candour, Jack Chambers-Ward discusses the dynamic relationship between branding and SEO with Krešimir Ćorluka, co-founder of Canonical Agency and one of the organisers of Zagreb SEO Summit.Discover the potential pitfalls of bad branding, learn how to ensure your brand strategy supports your SEO efforts, and understand why knowing your customer base is crucial. Plus, get insights into the future challenges and opportunities brought by AI and LLMs in the digital marketing landscapeFollow Krešimir:Zagreb SEO Summit: https://zagrebseosummit.com/Canonical Agency: https://canonical.hr/LinkedIn: https://www.linkedin.com/in/kresimir-corluka/00:00 Highlight reel01:08 Introduction03:34 Zagreb SEO Summit Recap12:21 Challenges in Branding and Rebranding35:38 The Importance of Team Collaboration36:22 Challenges with Brand Managers36:52 Misguided Corporate Decisions41:10 The AI Hype and Its Pitfalls45:51 The Future of Google and AI52:52 Monetisation and Content Quality Concerns59:15 Final Thoughts and Recommendations