2025 Sponsorship Trends with industry leader, Paula Beadle

What are the top sponsorship trends that will shape 2025?Are there specific industries or brands that are leading the way in redefining sponsorship strategies?How are technologies like AI impacting sponsorship deals?All of these questions (and many more) will be answered in this week's episode with Host, Kathrine Nero and Sponsorship Industry leader, Paula Beadle. Paula is the Founder and CEO of Sponsorship Marketing Association and has bought and sold sponsorships for everything from multi-million-dollar naming rights to racing pigs!She is a results-driven leader known for developing winning strategies, fostering bold ideas, increasing revenue, and creatively connecting the right partners.Tune in and let us know what you learned from Paula and Kathrine's conversation!