SEEN Saturday Series

Editor's Note: This episode was recorded live at the 2026 Sports ETA Symposium in April. As a result, some discussions reference upcoming events and opportunities that have since taken place.The sports events and tourism industry continues to evolve—and Sports ETA is leading the way.In this episode of SEEN, we sit down with Sports ETA's new Chairman of the Board to discuss the future of the association, the opportunities ahead for the industry, and the initiatives shaping what's next.In this conversation, we explore:Sports ETA's newly released Convention Center Report and the key trends reshaping how convention centers are being utilized to host sports events.Sports ETA's expanding global strategy and what it means for destinations, rights holders, and the continued growth of sports tourism worldwide.The road to Salt Lake City as preparations ramp up for the 2027 Sports ETA Symposium and excitement builds toward the 2034 Olympic and Paralympic Winter Games.Whether you're a destination leader, rights holder, facility operator, or industry partner, this episode delivers valuable insights into the trends, strategies, and opportunities defining the future of sports events and tourism.Listen now and discover what's next for the industry.

Editor's Note: This episode was recorded live at the 2026 Sports ETA Symposium in April. As a result, some discussions reference upcoming events and opportunities that have since taken place.The West is Wide Open—and It's Winning.Fort Worth may be known for its iconic Western heritage, but beneath the cowboy culture is one of the most dynamic sports destinations in the country.In this episode, Fort Worth Sports Commission Director of Business Development Cassie Poss shares how a culture of collaboration, community investment, and what she calls "radical partnership" has helped position Fort Worth as a host for some of the world's most prestigious sporting events.From NCAA Championships and the MLB Draft to the FEI World Cup, Fort Worth has built a diverse event portfolio that continues to elevate its profile on the national and international stage. Cassie discusses the destination's approach to attracting events, supporting rights holders, and leveraging the strength of the Dallas-Fort Worth region to create winning experiences for athletes, fans, and organizers alike.Whether you're navigating the NCAA bid process, pursuing new event opportunities, or looking to strengthen partnerships in your own destination, this conversation offers valuable insights into how Fort Worth continues to raise the bar in sports tourism.

Editor's Note: This episode was recorded live at the 2026 Sports ETA Symposium in April. As a result, some discussions reference upcoming events and opportunities that have since taken place.Sports tourism leaders are constantly being asked to make faster, smarter, and more strategic decisions — but what happens when you finally have the data to back them up?In this episode, Sports ETA President & CEO John David sits down with John D’Orsay, CEO at EventConnect, to discuss Active Insight, powered by EventConnect — the newest data intelligence platform built specifically for the sports events & tourism industry.Together, they explore:1. What Active Insight actually is.2. How destinations and rights holders can use the platform.3. The value of real traveler and booking data.4. How members can uncover trends, answer questions, and make stronger decisions.Whether you’re focused on bidding, event strategy, advocacy, hotel demand, or understanding participant behavior, this episode will help you understand how Active Insight can become a powerful tool for your organization.Learn more about Active Insight:https://research.sportseta.org/active-insight/

Editor's Note: This episode was recorded live at the 2026 Sports ETA Symposium in April. As a result, some discussions reference upcoming events and opportunities that have since taken place.In this episode, we sit down with Bart Lowen, Price Brothers' VP of Development,  to explore the massive shift in sports tourism: the rise of the mixed-use district. Using projects like Bluhawk and the North River District as blueprints, Bart explains why communities are no longer just building stadiums—they’re building entire ecosystems of hotels, retail, and entertainment. We discuss the economic impact of "walkable" sports environments, why event organizers are now prioritizing these lifestyle hubs, and what destination leaders need to know before breaking ground on the next generation of sports-anchored developments.

Editor's Note: This episode was recorded live at the 2026 Sports ETA Symposium in April. As a result, some discussions reference upcoming events and opportunities that have since taken place.What happens when a natural disaster threatens to wipe your destination off the map? You don’t just rebuild—you reinvent.In this episode, we sit down with the powerhouse team from North Little Rock Tourism to unpack one of the most inspiring comeback stories in the sports tourism industry. After a devastating natural disaster shifted their entire landscape, the NLR team didn't just aim for "normal"—they aimed for "better."Join host Kathrine and special guest Shelbey Morris, North Little Rock Tourism's Senior Manager of Sales and Partnerships, as they walk us through the journey from survival mode to a competitive masterclass in resilience. We dive deep into how they used a sports feasibility study to silence the noise and sharpen their strategy, the "unlikely allies" that fueled their recovery, and the massive revitalization of the community’s crown jewel: Burns Park.

Editor's Note: This episode was recorded live at the 2026 Sports ETA Symposium in April. As a result, some discussions reference upcoming events and opportunities that have since taken place.Following their impactful panel at the recent Women’s Summit, we are going behind the scenes with three powerhouse leaders from WISE Arizona. In this episode, Yolanda Mendez, MBA, SPHR, is the Vice President of Human Resources at Desert Services, and Past President and Founding Member of WISE Arizona, Maria Mwangi, CEO of Warehouse215, and President of WISE Arizona, and Gina Phelps Thoebes, PhD, ACC, Vice President, Organizational Performance for the Arizona Cardinals Football Club, and on the Board of Directors for WISE Arizona sit down to expand on the journey from building personal confidence to fostering a thriving professional community. We dive into the importance of advocacy in sports, the power of mentorship, and how leading with a spirit of "giving back" is transforming the landscape for women in the industry.

Editor's Note: This episode was recorded live at the 2026 Sports ETA Symposium in April. As a result, some discussions reference upcoming events and opportunities that have since taken place.In this episode, we’re joined by Greg Pepitone, Associate Director at Tourism Economics, to unpack the findings from the groundbreaking 2026 State of the Industry Report presented by Northstar Meetings Group.For the first time ever, the report combines participatory and spectator sports tourism into one comprehensive analysis, revealing the full scale and impact of the industry — a $274.5 billion economic engine supporting communities, destinations, venues, events, and businesses across the country.Greg shares how organizations of all sizes — from small and mid-sized destinations to major markets and event organizers — can use industry data and economic impact insights to strengthen advocacy efforts, guide strategic planning, support funding conversations, attract events, and demonstrate value to stakeholders and community leaders.We also discuss key trends shaping the future of sports tourism, the growing importance of data-driven decision making, and why global moments like the FIFA World Cup represent transformational opportunities for the travel and tourism industry.Looking for quick takeaways and key stats? Download our one-sheeter HERE to explore the latest industry data and insights.

Editor's Note: This episode was recorded live at the 2026 Sports ETA Symposium in April. As a result, some discussions reference upcoming events and opportunities that have since taken place.What does it take to bring the magic of an NCAA Championship to your city? In this episode, we sit down with Anthony Holman, Vice President of Championships and Alliances at the NCAA, to discuss the incredible economic and community impact of hosting collegiate sporting events.Coming off a wildly successful Spring Championship season, Anthony shares his insights on the shifting landscape of college athletics and why hosting an NCAA event is a uniquely low-risk, high-reward opportunity for destinations. We also dive into the brand-new NCAA bid portal and everything you need to know about the upcoming Championships Bid Cycle.In this episode, we cover:A recap of the record-setting Spring Championship season.How the rapidly changing collegiate sports landscape affects host cities.The true value and ROI of hosting an NCAA Championship.Step-by-step insights into the upcoming bid cycle and the new online portal.What the NCAA is looking forward to for the rest of 2026.Links & Resources:Learn more and submit your bid: www.ncaa.org/bidsFollow the NCAA on social media for championship updates.

Editor's Note: This episode was recorded live at the 2026 Sports ETA Symposium in April. As a result, some discussions reference upcoming events and opportunities that have since taken place.In this episode, we sit down with the 2026 Sports ETA Woman of the Year, Rachel Rogers. As the Vice President of Sports Sales & Engagement for Cobb Travel & Tourism and the Cobb Sports Alliance, Rachel has become a powerhouse in the sports tourism industry.We dive into her incredible career journey—from her early days with the Rome Braves and her pivotal role in transitioning Shorter University to NCAA Division II, to her current leadership in making Cobb County a premier national sports destination. Rachel shares her insights on the evolving landscape of sports tourism, the importance of strategic partnerships, and what it means to lead as a woman in a high-stakes industry. Whether you're an aspiring sports executive or a tourism veteran, Rachel’s story of "connecting strategy with execution" is a masterclass in professional excellence.This episode is made possible by the generous support of Team Travel Source, the official sponsor of the Sports ETA Member Awards. We are proud to partner with an organization that shares our commitment to celebrating excellence and leadership within the sports events and tourism community.

Editor's Note: This episode was recorded live at the 2026 Sports ETA Symposium in April. As a result, some discussions reference upcoming events and opportunities that have since taken place.When we talk about host city readiness, we often focus on hotels, venues, and transit. But in 2026, there is a new "must-have" for every RFP: a comprehensive child safeguarding strategy. In this episode, we sit down with Katie Hanna, Head of North America with the Centre for Sport & Human Rights, and Danielle Goldberg, Managing Director, Community Alliance for Child Rights at UNICEF USA  following their standout session at the 2026 Symposium. They break down the "Safe by Design" philosophy and share key insights from the 2026 CRSA Playbook, a guide that is helping destinations move beyond simple compliance toward a future where community safety is a competitive advantage. Whether you’re a small sports commission or a mega-event host, this episode is your blueprint for creating a lasting, safe legacy.Interested in reading the Child Rights and Sports Alliance Playbook? You can find it at the link below.https://www.sporthumanrights.org/media/lapertui/crsa-playbook_building-a-legacy-for-children-through-the-fwc-2026.pdf

Editor's Note: This episode was recorded live at the 2026 Sports ETA Symposium in April. As a result, some discussions reference upcoming events and opportunities that have since taken place.Live from Las Vegas, this is Symposium Sessions, featuring exclusive interviews and educational highlights from the 2026 Sports ETA Symposium. Join us as we dive into the latest trends in sports events and tourism with the industry’s top leaders and innovators.In this week's episode, we pull back the curtain on the world of international sports politics. While many consultancies focus on the logistics of an event, JTA specializes in the intricate "International Relations" that happen behind the scenes—a field often more complex and high-stakes than mainstream politics.We discuss immediate, actionable steps destinations can take to establish themselves as global players and look ahead to the 2026 FIFA World Cup. Join us as we explore what this massive tournament means for U.S. host cities through a geopolitical lens, moving beyond the scoreboard to understand the true impact of hosting the world's most popular sport.Key Takeaways:Why sports diplomacy is the "hidden engine" of successful hosting.Tangible strategies for destinations to apply to their current sports marketing.A geopolitical preview of the 2026 FIFA World Cup.

In this episode, we sit down with Latasha Causey, President of Phoenix Raceway and the first African American woman to hold that title in NASCAR history. Ahead of her keynote address at the 2026 Women’s Summit, Latasha pulls back the curtain on what it takes to lead a high-stakes sports venue and the intersection of operations, community, and culture.We discuss her transition from corporate leadership at Bell Bank and USAA to the fast-paced world of motorsports, her experience hosting major double-header events, and her philosophy on building credibility in spaces where representation has historically been limited. Whether you’re navigating a career pivot or looking to own your leadership lane, Latasha’s insights on resilience and authenticity offer a masterclass in leading at any speed.

When the final ball rolled at the 2025 USBC Open Championships, Baton Rouge didn't just celebrate a tournament; they celebrated a $125 million economic victory. But how does a destination turn a 150-day marathon event into a repeatable blueprint for success?In this episode, Kathrine sits down with Triston Monte, Sports Development Manager at Visit Baton Rouge, to go behind the scenes of one of 2025’s biggest sports tourism wins. We discuss the logistical "magic" of the Raising Cane's River Center, how the city’s unique "Geaux" culture keeps athletes coming back, and what’s on the horizon for 2026. Whether you're a rights holder seeking a partner or a destination aiming to elevate its impact, Triston shares the playbook for making a mid-sized city feel like a world-class stage.

Join us for a high-energy debrief with Emily Jaenson, keynote speaker and best-selling author. Fresh off her Women’s Summit address, Emily joins the Sports ETA SEEN podcast to share her "Let’s Go!" philosophy. We dive into her journey as a Triple-A baseball GM and learn actionable strategies for building confidence, overcoming rejection, and leading winning teams in the sports industry.

When a high-profile motorcade enters your city, the margin for error disappears. For event planners and local officials, hosting a VIP isn’t just a logistical task—it’s a high-stakes performance under a global microscope. Whether you are managing a major sporting event, a political summit, or a summer festival, the challenge remains the same: How do you keep the VIP moving when the rest of the city is at a standstill?In this 10-minute masterclass, Kathrine Nero and Melissa Wideman, former VP at Cincinnati and Northern Kentucky International Airport, and VP at Castellini Co., will go beyond the basics to give you a tactical playbook for elite movement. We break down the delicate balance between fan accessibility and airtight security, the tech-driven routing saving teams hours of frustration, and the common gaps in communication that leave cities vulnerable.In this episode, you’ll learn:The First Three Moves: What every destination must do the moment they are notified of a VIP’s arrival.The Routing Contingency: How to build a transportation plan that survives traffic, protests, and last-minute schedule shifts.The Summer Surge: Managing the unique security risks of outdoor venues and overlapping urban events.The "Break-Fix" Detail: The one often-overlooked logistics element that can make or break a VIP’s experience.If you’re responsible for the safety and movement of high-profile guests this season, this episode is your guide to staying ahead of the pressure.

Sports ETA is home to more than 800 member organizationsacross destinations, rights holders, and industry partners—but are members fully taking advantage of everything the association offers?In this episode of SEEN Saturday, we sit down with members of the Sports ETAMembership & Engagement team to explore how professionals across the sports tourism industry can maximize the value of their membership.From research tools and industry data to networking opportunities and professional development, we break down the resources available to members and share practical ways to put them to work.Whether you’re new to the industry or a longtime Sports ETA member, this conversation will provide insights into how destinations, rights holders, and industry partners are leveraging the association to build stronger events, better partnerships, and more successful careers.You’ll learn: The most underutilized Sports ETA resources How different member segments use the association in different ways Tips for getting the most out of events like Symposium Simple actions every member can take this year to maximize their membershipIf you’ve ever wondered how to turn your Sports ETA membership into a powerful tool for professional growth and industry connections, this episode is for you.

Youth football is evolving, and the traditional tournament model is being left behind. In this kick-off session for the 2026 season, we outline the exact roadmap for destinations looking to partner with Legends2Legacy. We discuss the six core pillars of a successful bid, the operational grit required for Bowl Week, and the first steps to becoming a host city that leaves a legacy long after the final whistle.

In this episode, we sit down with the team from Tempe to pull back the curtain on what it actually takes to evolve a national sports tourism powerhouse. While Tempe has long been a staple in the regional and national landscape, staying at the top requires more than just resting on your laurels—it requires a bold approach to rebranding and urban revitalization.We dive deep into the strategic "why" behind their recent rebrand and the high-stakes Mill Avenue Refresh. This isn't just a success story; it’s a masterclass in change management. We explore:Solving the Brand Puzzle: The specific challenges that prompted a fresh look at Tempe’s identity and how data-driven research influenced their new direction.The Mill Ave Balancing Act: How to modernize an iconic district while honoring its legacy, and exactly who needs to be at the table to make a refresh successful.The Rights Holder’s Edge: A candid look at what makes Tempe perform on paper versus in practice, including the operational advantages that make life easier for event organizers.Hard-Won Lessons: What the Tempe team would do differently if they started today, and the one metric that mattered far more than they anticipated.Whether you’re a destination looking to refresh your own brand or a rights holder searching for a host that understands the friction points of event execution, this conversation offers a blueprint for navigating change in the sports tourism industry.

Landing a national event requires more than just a great venue—it requires a strategic partnership. This week, we sit down with USA Fencing’s Director of Events, Glen Hollingsworth, to discuss the scale and complexity of modern fencing tournaments.Glen shares his perspective on why certain destinations consistently rise to the top of the pile and how your city can position itself as a premier fencing hub ahead of the 2028 Olympics. Whether you're a seasoned host or a newcomer to the piste, this episode provides a masterclass in responding to RFPs and building long-term value for your community.

What happens when you trade 22 years of high-stakes police work for the adrenaline-fueled world of professional triathlon racing?In this episode of the SEEN Saturday Series, host Kathrine Nero sits down with Jason Chance, the powerhouse behind TCR Event Management and the owner-operator of the iconic Revolution3 (Rev3) brand.Jason spent over two decades in law enforcement, but today, he’s applying that tactical precision to the business of finish lines. We dive into how his "LEO Lens" allows him to spot safety risks that others miss, the gritty reality of scaling from a local 5k to a national brand, and his vision for the future of the multi-sport landscape. If you’ve ever wondered what it takes to orchestrate the chaos of thousands of athletes across land and water, this conversation is your backstage pass.

When a city hosts a marathon or an Ironman, the spotlight usually shines on the elite finishers and the local heroes. But behind the scenes, there is a complex, high-stakes choreography happening between event producers and local governments. How do you balance the needs of a race director who wants a world-class course with a community that just wants to get to the grocery store on a Sunday morning?In this episode, we sit down with Casey Taker to unpack the groundbreaking White Paper: The Untapped Power of Endurance Sports. We move beyond the "heads in beds" metric to discuss how endurance events serve as massive economic engines and powerful tools for destination branding. Casey breaks down the framework for bridging the communication gap, killing data silos, and turning a one-off race into a lasting community legacy.

We’ve all heard of Name, Image, and Likeness (NIL), but the conversation is changing. It’s no longer just about who has the most followers on Instagram—it’s about who has the most sustainable brand DNA.In this episode of the SEEN Saturday Series, Kathrine Nero sits down with Stephen Bienko, a former D1 multi-sport athlete turned tech-driven entrepreneur. Stephen is the CEO of 42U, a New Jersey-based organization that is revolutionizing how collegiate athletic departments build rosters and how student-athletes prepare for life. Using patented psychological testing, 42U helps athletes identify their core strengths to become elite brand ambassadors for their schools and NIL partners. We explore how 42U has already unlocked over $3 million in value for the BIG 10 and Rutgers, and why "the psychological profile" is the next frontier of the athlete-brand partnership.

In this episode, we sit down with Janette Roush, the powerhouse behind Brand USA’s AI strategy.As the industry’s first Chief AI Officer for a national DMO, Janette bridges the gap between complex technology and practical application for sports tourism leaders.We dive into the "what now" and "what next" of generative AI, exploring how destination executives can move beyond the hype to implement meaningful innovation that drives economic impact.

Christine Brennan isn’t just a journalist; she is a chronicler of the most significant shifts in sports history. From covering 21 consecutive Olympic Games—including the era-defining scandals and triumphs of the Winter Games—to breaking the news on Augusta National’s first female members, Brennan has had a front-row seat to how sports impact culture, commerce, and global identity.In this first episode of our fourth season of SEEN Saturday Series, Kathrine Nero and Christine Brennan discuss the "Caitlin Clark Effect" and the data-driven revolution in women's sports. They explore how this surge in visibility is fundamentally changing the way sports tourism leaders must plan, bid for, and host events in an increasingly competitive market.As we look ahead to the Milano Cortina 2026 Winter Games, we are honored to welcome someone uniquely positioned to help us navigate this next chapter. With the 2026 Games set to be the most geographically expansive and gender-balanced Winter Olympics in history, Christine helps us understand not just the logistics of what happens on the ice and snow—but the strategic legacy of what it all means for the future of the industry.

You made it clear—your favorite content this year came straight from Symposium! And the episode that rose to the #1 spot features Patrick Cansfield, Director of Development at the American Junior Golf Association, in a standout conversation with Host Kathrine Nero.Patrick pulls back the curtain on what truly “WOWs” his team—from powerful presentations to creative pitches—and how destinations can make a lasting impression long after appointments end.Whether you’re a Symposium veteran or gearing up for your very first experience, this episode is full of practical tips to help you stand out, strengthen relationships, and show rights holders why your destination is the perfect partner.Tune in to hear what caught Patrick’s attention—and what can help you level up your game for 2026.

This fan-favorite episode takes you inside the creation of Bluhawk, the transformative new sports, recreation, and entertainment destination in Overland Park, Kansas.Host Kathrine Nero sits down with Greg Jackson, General Manager of AdventHealth Sports Park at Bluhawk, to discuss the opening of the city’s newest marquee facility—built to serve families, athletes, and the surrounding community in a whole new way.In this episode, you’ll learn:What makes Bluhawk’s approach to multi-use sports and entertainment uniqueHow thoughtful design and community-first planning shaped its visionWhat other destinations can take from the Bluhawk model to build—or elevate—their own facilitiesIf your organization is thinking about building, expanding, or reimagining a sports venue, this conversation is packed with insights you won’t want to miss.

This SEEN interview with Paula Beadle—Founder & CEO of the Sponsorship Marketing Association—quickly became one of your top-ranked episodes of the year.Paula has negotiated everything from multi-million-dollar naming rights to, yes, even racing pigs—and she brings that same creative, results-driven energy to this conversation with Host Kathrine Nero. Known for developing winning strategies, sparking bold ideas, and elevating partnership revenue, Paula offers an inside look at the rapidly shifting sponsorship landscape.In this episode, she answers:What sponsorship trends will define 2025 and beyond?Which industries and brands are leading the charge in reshaping partnership strategies?How is technology—especially AI—transforming the way deals are built and measured?Tune in and let us know your biggest takeaway from Paula and Kathrine’s dynamic, insight-packed conversation.

Host Kathrine Nero sat down with Sports ETA CEO, John David, for an episode that quickly became a member favorite.Throughout Symposium week, sports destinations met with hundreds of event decision-makers, sharpened their professional skills, exchanged ideas, and built new business at one of the industry’s largest annual gatherings. And we joined in on the fun!In this conversation, John recaps the biggest moments from Symposium and shares insights on the brand-new 2024 State of the Industry Report: Spectator Sports Tourism —presented by Northstar Meetings Group. You’ll hear why this research matters, what it means for destinations, and how it fills a major gap in understanding the full economic power of spectator sports tourism.Tune in for a high-energy, insider look at the future of sports tourism.

As we wrap up the year, we're celebrating your favorite podcast moments of 2025—and this conversation with Michael Reilly, CEO of TrackTown USA, rose to the top.In this episode, Host Kathrine Nero sits down with Michael to explore how TrackTown USA has built a reputation as one of the most collaborative, community-driven hosts in the world of track & field. From decades of stewarding marquee events to preparing for the 2026 World Athletics U20 Championships, TrackTown continues to set the standard for what thoughtful, athlete-centered, community-powered hosting looks like.Michael also breaks down how his team balances the complexity of large-scale event operations while ensuring every stakeholder—from athletes to local partners—finds meaningful value in the experience.Tune in (or re-tune in!) to hear how TrackTown USA continues to elevate the sport and its community, one major event at a time.

In this episode, we’re joined by Dane Clark, Vice President of Event Operations at RCX Sports, to explore how his team is transforming the youth sports landscape across the country. Dane shares an inside look at how RCX Sports is structured, the scope of their national events, and what drives their mission to make sports more accessible and inclusive for all communities.We also dive into the organization’s new partnership with Sports ETA, how it will benefit destinations nationwide, and what RCX looks for when selecting host cities for their events. Plus, Dane gives us a first look at the newly opened RFP for the 2026 Women’s Flag Finals—including what makes this event special and what destinations can do to stand out in the selection process.Whether you’re a destination looking to host premier youth sports events or just curious about how RCX is shaping the future of the industry, this conversation delivers valuable insights and inspiration.

Have you ever wished the hotel you stayed at was customized *exactly* for you/your group's needs?Well, that dream is now a reality, thanks to Sonesta International Hotels. The group launched Sonesta Sports Certified, a newer sports certification that their hotels can showcase that they are well prepared to take sports travelers. This week, you'll hear from Hank Pivarnik, Sonesta International Hotel's Global Account Director. He'll take us through the certification, why they brought it to life, and the value it’s driving for both the hotels and the travelers!Hank will answer questions like.." As a hotel chain, what do you wish every Rights Holder knew?" , "What do you wish every destination knew?", "How can hotel chains and destinations best collaborate to support an event?", and more. Join us!About Hank: A 30+ year veteran in the hotel industry, 20+ years’ experience in the sports tourism; currently Global Account Director – Sports at Sonesta International. Sports ETA member since 2007, Sports ETA member of the L.E.A.D. Community Group, past Sports ETA Board Member, Graduate of Niagara University with BS in Travel & Tourism – 1985. Completed STS certification in 2011, Cornell University certificate program in Executive Leadership in 2016. Married to Mary-Jo, Children James and Erin, both married, and grandfather to Wee Ellie, EverlyJo, and Rawley. Hank enjoys craft beer/wine tasting and singing with world champion Vocal Majority Chorus in Dallas

Sports facilities are more than just venues — they’re catalysts for community growth, event recruitment, and destination success. In this episode, we sit down with Vince Trinidad, Sports ETA’s Facilities Programming Adjunct, to explore what truly makes a great sports facility and why understanding their design, management, and impact matters to every sports tourism professional.Vince shares how the definition of a “great facility” has evolved, the behind-the-scenes considerations that go into building and operating modern venues, and how facilities have transformed communities and economies alike. We’ll also dive into Sports ETA’s Facilities 101 education offerings, from the quick-listen Power Play to the in-depth Certificate Playbook, and get a first look at the 2026 Facilities Summit in Las Vegas, featuring tours of South Point Arena and more.Whether you’re a destination marketer, event organizer, or industry partner, this episode will help you see facilities in a whole new light — and understand why mastering the business of venues can be a game-changer for your organization.Listen in and start building your knowledge base — one facility at a time.

*editing this*Juan BlancoKickstarting Diversity: Building a Successful Multicultural BOD in Soccer State Associations, Breaking Barriers and Building Bridges: DEIB Strategies for Unaffiliated Market Growth in SoccerWe are a sports event agency and strategic consulting firm formed by a multidisciplinary team of experts specialized in integrating innovative solutions. Every brand is unique. Every story has its own main character. We help clients realize their value and share their stories through high-level consulting, tailored marketing, impactful strategies, and formative experiences. We are a results-driven organization, and our comprehensive approach ensures you’ll reach your goals without cutting corners. At Parallex, we focus our expertise on the Sports, Entertainment, Cultural, and Social Impact industries linked to the Hispanic market in the United States and Mexico.

How do you turn a traditionally slow tourism season into a powerhouse sports destination moment? Spokane Sports did just that with The Fifth Season — the region’s first branded indoor track and field season. In this episode, we sit down with Keytra Lewis, Associate Vice President at Spokane Sports, whose team’s bold and innovative campaign earned them Sports ETA’s Destination Branding & Marketing Campaign of the Year (population under 500,000). Keytra shares the story behind the campaign, strategies for driving hotel stays and community pride in winter months, and actionable takeaways other destinations can use to inspire their own brand-building efforts.Join us!

Did you catch Dr. Jen Fry's breakout session during the 2025 4S Summit? If so, get ready for a refresh of the nuggets of wisdom she shared! And if not, buckle up! Dr. Fry first joined us at the 2025 Sports ETA Symposium where she led two education sessions, Transforming Tension: Leveraging Conflict for Personal and Professional Growth and From Friction to Forward: Using Conflict to Strengthen Teams. She also just recently released a book titled “I Said No”.Learn more about Dr. Fry, the breakout session she presented at the 4S Summit, "The Cultural Personality of Place: Turning Assets into Events.", and what she hopes listeners walk away with after a session with her. 

Still riding the high from 4S Summit? You're in luck! Crista Samaras, Founder of Brave Enterprises joins Kathrine to chat about her  powerful presentation, “Brave Your Fear.”Crista is warm and demanding, deeply strategic and wildly intuitive. She doesn’t just motivate—she disrupts, stirs, and transforms. Whether she’s speaking, coaching, or designing experiences, Crista Samaras is in the business of helping people brave their fear. *****Crista’s Bio:Crista Samaras is a force of nature—a world-class athlete turned creative powerhouse, who has spent her life helping people face fear, find clarity, and BOOM into their potential. A standout at Princeton University, Crista made her mark as one of the greatest lacrosse players of her era: Rookie of the Year, two-time Ivy League Player of the Year, three-time All-American, and a 12-year veteran of the U.S. Women’s National Team, where she won gold and silver in World Cup Championships. In 2022, she was honored with the inaugural Legacy Award from USA Lacrosse, recognizing her lifetime of impact as a trailblazer and change agent in the sport. In 2004, Crista founded a national lacrosse program that redefined the game for girls in non-traditional regions. Her focus wasn’t just athletic development—it was identity, confidence, and leadership. Thousands of athletes have been shaped by her honest coaching and electric belief in their potential. In 2016, Crista turned her eye toward something bigger: bravery. She founded Brave Enterprises with a bold hypothesis—that training people to face fear directly could radically shift confidence and create a deep well of joy. Since then, Brave has worked with over 20,000 people in more than 550 sessions across the country, using science, story, and strategy to activate bravery in classrooms, boardrooms, locker rooms, and beyond. From 2022 to 2024, Crista was the founding VP of Content & Teams at The Post, a leadership network for business leaders who were former college, Olympic or professional athletes!

This week on SEEN, we’re joined by Brad Snyder, Deputy Director of the Stockdale Center for Ethical Leadership, US Paralympic athlete, and retired U.S. Navy EOD officer. His story redefines resilience. Originally scheduled to be a keynote speaker at last month’s 4S Summit, Brad had to miss the event for a great reason: he was named an International Paralympic Committee Governing Board Member At-Large Candidate and elections coincided with 4S. Now, he’s here to share his journey—from losing his vision in Afghanistan to becoming a multi-time Paralympic gold medalist and world record holder. Brad opens up about how purpose and perseverance helped him transform adversity into achievement, and what lessons you can take from his story when facing your own challenges. We also dive into what it means to be a candidate for the IPC Governing Board and how this opportunity aligns with his mission to be a leader within sports and the Paralympic Movement. Whether you’re navigating a setback or simply looking for a dose of motivation, Brad’s insights will leave you feeling empowered. *****About Brad: After losing his vision in combat, Brad refused to let adversity define him—transforming personal tragedy into triumph through resilience, purpose, and elite athletic achievement. His powerful story of perseverance, leadership, and redefining success will leave you inspired to face your own challenges with courage and clarity.Brad Snyder graduated from the U.S. Naval Academy in 2006 as the swim team captain, then served seven years in the Navy as an explosive ordnance disposal officer. In 2011, Brad was completely blinded as the result of a combat injury suffered in Afghanistan. The incident would prove to be lucky timing, however, as Brad was able to make a swift transition back to the pool and earn a spot on Team USA for the 2012 Paralympics. Exactly one year after losing his vision, Brad swam to gold in the London Paralympic Games! Four years later, Brad won three more races at the Rio Paralympics, notably sweeping the freestyle events and breaking a world record that had previously stood for over 30 years. After Rio, Brad transitioned to triathlon, and became the first American male to win gold at either the Olympics or Paralympics.In 2022, Brad was inducted as a Distinguished Graduate of the U.S. Naval Academy, and in 2025 was welcomed back home to his alma mater as the Deputy Director of the Vice Admiral James B. Stockdale Center for Ethical Leadership. Brad’s mission in this role is to inspire and empower leaders of character by promoting the pursuit of excellence in mind, body, and spirit.Brad is a Pat Tillman Foundation Scholar and holds a BS degree in Naval Architecture from the U.S. Naval Academy, a MA degree in International Relations from the Fletcher School at Tufts University, and is pursuing a Ph.D. in Public Policy at Princeton University. Brad also serves as an athlete representative on the U.S. Olympic and Paralympic Committee’s Board of Directors, and is on the Advisory Board for the Navy Special Operations Foundation.

This week, Adaptive Training Foundation Founder/CEO, David Vobora joins Kathrine for a compelling conversation about identity, athleticism, and the power of community.In January of 2014, David Vobora, a 5-year veteran of the NFL, met US Army Staff Sergeant Travis Mills, a quadruple amputee. David opened up his personal gym to Travis, offering his training expertise. Their work inspired David to help others with life-changing injuries transition from rehab to adaptive sports. Recognizing a gap, he founded the Adaptive Training Foundation (ATF) to bridge this need. By September 2014, ATF became a 501(c)3, providing free services to adaptive athletes and relying on donations to empower lives through movement.

In this episode of SEEN Saturday Series, host Kathrine Nero welcomes Terra Alphonso from Team IP to dive into how merchandising can amplify the identity and culture of sports organizations. You’ll hear how Team IP became Sports ETA’s official merchandiser, what goes into creating an impactful online storefront, and why branded merchandise does more than just sell—it helps build loyalty, visibility, and community.Whether you're involved in sports commissions, event management, tourism, or simply curious about the power of branding, this conversation offers fresh insights and practical takeaways for elevating your organization's spirit through merchandise.

Be Better. Do Better. Think Better. That's the lesson Rico Tesio, the Founder and CEO of Rico Solutions wants you to take away after listening to this episode.You're probably familiar with Rico Solutions, becaue they've produced a number of  sustainability resources for Sports ETA over the last year, including white papers and new STLI courses. What Rico Does: Championing Sustainability in SportsAt Rico Solutions, they believe in the power of sports to inspire action and lead change. In this partnership, they'll equip Sports ETA sports commissions, visitors bureaus, and event producers with the knowledge and strategies to integrate sustainability into every stage of their operations.How Rico Works: Tailored Sustainability SolutionsRico Solutions delivers comprehensive support to help your organization achieve measurable sustainability goals. Their approach focuses on:Education and Training: Empowering organizations and stakeholders with the tools and knowledge needed to implement effective sustainability practices.Sustainability Planning: Defining actionable goals and strategies tailored to your unique challenges and opportunities.Programming and Initiatives: Creating initiatives that address environmental stewardship, social equity, and economic impact.Event Execution: Ensuring sustainability is a priority during live events through resource management, waste diversion, and stakeholder engagement.Reporting and Certification: Tracking progress, ensuring transparency, and pursuing certifications that celebrate your commitment to sustainability excellence.Where can I find more information?Sports ETA and Rico Solutions social media and online at www.ricosolutions.com Sports ETA and Rico Solutions are teaming up to write two Sports ETA White Papers on Sustainability. These white papers will be available to Sports ETA members (for free) and will illustrate essential data and content on the state of sustainability in Sports and Events Tourism.Online through the Sports ETA's STLI - Sustainability courses starting in Q4 of 2024 and throughout 2025 - five courses in total. Questions? Contact Sports ETA Member Services at [email protected].

We're sprinting through these Fall episodes and today, we'll join Kathrine and The CEO of TrackTown USA, Michael Reilly.TrackTown USA, Inc. is a non-profit organization committed to setting a standard of excellence in the sports of track and field and running by hosting premier events, creating a supportive environment for elite athletic performances, improving facilities, being a leader in sustainability and inspiring the next generation of track and field athletes and fans.Michael and Kathrine will discuss how how TrackTown has helped build the international track & field brand in the USA, and is responsible for managing major events (think US Outdoor Track & Field Championships, US Olympic Track & Field Trials, Paralympic Track & Field, World Athletics Championship, and more!). Learn how TrackTown USA has, and continues to, take a collaborative and community-first approach to hosting major track & field competitions -- including the upcoming 2026 World Athletics U20 Championships.Michael will share how they juggle hosting these large-scale events while helping stakeholders find value in all of it. 

Join us this week as we dive into the power of Women's Sports!Tampa Bay Sports Commission's VP of Events, Claire Lessinger will join Kathrine to talk about hosting the Women's Final Four. Claire was an integral leader in the Local Organizing Committee and will share the program and systems it took to make this event one to remember. Learn about the Venue Allocation Program - a digital guide, where local venues opted - in to collaborate, organize, and communicate for this massive event. Learn more about  this program, which worked seamlessly and successfully for everyone involved!

Welcome back!Our SEEN Summer School Series has wrapped up and we're ready to dive into fresh episodes this Fall. We kick it off this week with Andrew Davis, a bestselling author and internationally acclaimed keynote speaker.Recognized as one of the industry's "Jaw-Dropping Marketing Speakers," Andrew is a mainstay on global marketing influencer lists. Wherever he goes, Andrew Davis puts his infectious enthusiasm and magnetic speaking style to good use teaching business leaders how to grow their businesses, transform their cities, and leave their legacy.Today, Andrew and Kathrine will tackle the world of Artificial Intelligence and its superpowers. What tools can you use to make your workday run smoothly?, Which version should you use?, How to create your "Digital  Doppelgänger", and more!If you're interested, frustrated, confused, or intrigued by AI, this episode is for you! *****Learn more about Andrew and get in touch with him here: https://www.akadrewdavis.com/

Join us this summer for a special series, recorded live at the 2025 Sports ETA SymposiumSEEN Summer School with host, Kathrine Nero will focus on education, takeaways, and tips, which you can easily implement into your day to day.Our guest this week is the Director of Sports Tourism for Discover Puerto Rico, Carlos Deliz.Carlos and Kathrine discuss what his team is most proud of, including hosting FIFA qualifiers (where Puerto Rico won!), The World Baseball Classic, arriving in 2026, and of course, the food and the welcoming people. We saved you a seat in class, join us! SEEN is presented by Visit Myrtle Beach Regional Sports Alliance.

Join us this summer for a special series, recorded live at the 2025 Sports ETA SymposiumSEEN Summer School with host, Kathrine Nero will focus on education, takeaways, and tips, which you can easily implement into your day to day.Our guest this week is Todd Dibs, the Director of Sports Development for Visit Tri-Valley.At the start of his career with Visit Tri-Valley, Scott oversaw the development of a sports market within 3 valleys near the San Francisco Bay Area. Learn what it took to get where they are today, the relationships that needed to be nurtured, and the lessons learned through the process of opening an events center. We saved you a seat in class, join us! SEEN is presented by Visit Myrtle Beach Regional Sports Alliance.

Join us this summer for a special series, recorded live at the 2025 Sports ETA SymposiumSEEN Summer School with host, Kathrine Nero will focus on education, takeaways, and tips, which you can easily implement into your day to dayOur guest this week is Shelley Delaney, the Sales Manger of Sports Markets for Visit Cincy. She'll share how her passion for sports and the City of Cincinnati make any job she tackles an enjoyable one. Learn why Cincinnati is the place to be for lovers of Food, Arts, Culture, and of course, Sports!We saved you a seat in class, join us! SEEN is presented by Visit Myrtle Beach Regional Sports Alliance.

Join us this summer for a special series, recorded live at the 2025 Sports ETA SymposiumSEEN Summer School with host, Kathrine Nero will focus on education, takeaways, and tips, which you can easily implement into your day to day.Our guest this week is David Broughton, the Research Director from Sports Business Journal. David and Kathrine will discuss a number of topics, including the Best Sports Business Cities rankings, which is released annually. How is that data gathered? How has the research changed? Who took top ranking this year? You'll have to tune in to find out. We saved you a seat in class, join us! SEEN is presented by Visit Myrtle Beach Regional Sports Alliance.

Join us this summer for a special series, recorded live at the 2025 Sports ETA Symposium. SEEN Summer School with host, Kathrine Nero will focus on education, takeaways, and tips, which you can easily implement into your day to day.Our guest this week is Scott Hofmann, the Director of Sports Tourism at Warren County CVB. Known as "Ohio's Largest Playground", Warren County, Ohio welcomes an average of 14.3 million visitors annually.Sports tourism is a major attraction in the area, boosted by numerous events such as the Cincinnati Open. Hear Scott's take on why this area draws in so many visitors, what his team is looking forward to this year, and more. We saved you a seat in class, join us!  SEEN is presented by Visit Myrtle Beach Regional Sports Alliance.

Join us this summer for a special series, recorded live at the 2025 Sports ETA Symposium. SEEN Summer School with host, Kathrine Nero will focus on education, takeaways, and tips, which you can easily implement into your day to day.Our guest this week is Kyle Jordan, the Director of Meetings at INFORMS.Kyle and Kathrine will talk about a course Kyle hosted at Symposium, where he taught us how to leverage AI and data to transform Sports Tourism.Kyle will walk us through his presentation and exercises we can put into practice right now!We saved you a seat in class, join us!  SEEN is presented by Visit Myrtle Beach Regional Sports Alliance.

Join us this summer for a special series, recorded live at the 2025 Sports ETA Symposium.SEEN Summer School with host, Kathrine Nero will focus on education, takeaways, and tips, which you can easily implement into your day to day.Our guest this week is Drew Hays, the Executive Director of Austin Sports Commission. The two will chat about the fun, education, networking, and more that took place at Symposium. Plus, they will discuss Austin Convention Center's redevelopment project and how  Drew's team will navigate the business surounding the temporary closure.We saved you a seat in class, join us! SEEN is presented by Visit Myrtle Beach Regional Sports Alliance.