2026 REDnews Award Finalists Reveal the Secrets to CRE Growth and Relationship Building

What happens when three nominees for the REDnews Social Media Influencer of the Year Award jump on a call together? Absolute magic! In this special episode of The Note Closers Show, host Scott Carson is joined by fellow CRE award nominees Elke Laughlin (Principal at Laughlin Consulting Group) and Samy Soussan (Business Development at Madison Title & host of The CRE Connection Podcast). Instead of treating award nominations as a competition, this powerhouse trio comes together from a mindset of abundance and prosperity to share how authentic relationship-building, organic social media, and servant leadership drive massive success in commercial real estate! Detailed Episode HighlightsThe Power of the "Connector" Mindset: Why moving away from a scarcity mindset and operating from prosperity opens doors to untapped deal flow and lifelong partnerships. Elke Laughlin’s Organizational Insights: Leveraging behavioral sciences (DISC, motivators, driving forces) to build high-performing commercial brokerage teams and execute organizational change. Samy Susan’s #SUSANSelfie Strategy: How organic networking, authentic event coverage, and the "Always Be Connecting" (ABC) philosophy built a powerful CRE network. Overcoming Social Awkwardness in the Next Generation: Teaching younger professionals and interns how to put down their phones, network in person, and nurture long-term professional relationships. Emerging Commercial Real Estate Opportunities:Industrial Outdoor Storage (IOS): Why low-coverage urban infill dirt is exploding due to e-commerce and last-mile distribution demands. Distressed Note & Small Balance Commercial Debt: Sourcing direct-from-bank deals and finding value in non-performing assets. Fractional CRE Services: Introducing CREVA Collective to serve mid-sized CRE firms. AI & Future Tech in CRE: Implementing AI underwriting tools, hosting tech meetups, and using AI clones for 24/7 investor communication. If you want to grow your brand, close more deals, and build lasting connections in commercial real estate, this conversation is packed with actionable takeaways you can apply today! Connect with us on LinkedIn:🔗 Elke Laughlin: LinkedIn🔗 Samy Soussan: LinkedIn 🔗 Scott Carson: LinkedInReady to take your note investing and real estate game to the next level? 📅 Book a Call with Scott: talkwithscottcarson.com 📩 Email Scott: [email protected] Go out, take some action, and we’ll see you at the top!Watch the Original VIDEO HERE!Book a Call With Scott HERE!Sign up for the next FREE One-Day Note Class HERE!Sign up for the WCN Membership HERE!Sign up for the next Note Buying For Dummies Workshop HERE!Love the show? Subscribe, rate, review, and share!Here’s How »Join the Note Closers Show community today:WeCloseNotes.comThe Note Closers Show FacebookThe Note Closers Show TwitterScott Carson LinkedInThe Note Closers Show YouTubeThe Note Closers Show VimeoThe Note Closers Show InstagramWe Close Notes Pinterest